Indonesia
Vilmei is an Indonesian content creator and beauty entrepreneur who has built a multi-million subscriber YouTube presence around daily vlogging — lifestyle routines, travel to destinations like…
Total Followers +0.9%
41.4M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
24.6M followers · 59% of audience
Engagement
0.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $143K–$315K / IG post
Meicy Villia was honored in the category 'Most Influential Woman in Digital Influence, Women Empowerment & Social Impact' at a ceremony held April 18, 2026 at DoubleTree, recognizing her dual role as a digital creator and founder of Meibie Beauty.
Via a campaign run through Rumah Zakat, Vilmei crowdfunded more than Rp 4 billion from over 70,000 donors and personally made the 10-hour journey from Jakarta to Aceh to distribute supplies and visit evacuation shelters.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +3K +0.0% | +0 +0.0% | +3K |
| Last 30 days | +303K +1.2% | +62K +0.4% | +0 +0.0% | +364K |
| Last 90 days | +509K +2.1% | +100K +0.7% | +0 +0.0% | +609K |
| Last 365 days | +509K +2.1% | +100K +0.7% | +0 +0.0% | +609K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Meibie Beauty Beauty / Cosmetics | Founder / owned brand | Long-term | — | |
| Pink Flash Beauty / Cosmetics | Sponsored content | 2023–2024 | — | |
| PUBG Mobile Gaming | Sponsored content | YouTube | 2023–2024 | — |
| Resso Music / Entertainment | Sponsored content | YouTube | 2023–2024 | — |
Vilmei is an Indonesian content creator and beauty entrepreneur who has built a multi-million subscriber YouTube presence around daily vlogging — lifestyle routines, travel to destinations like Bali and Ubud, and candid moments with friends, her team, and a varied collection of pets including exotic animals, horses, and reptiles. As founder of Meibie Beauty, she extends well beyond content creation into brand ownership, and her Instagram functions as much as a business contact point as a personal feed. Her content voice is casual and warm, delivered in conversational Indonesian that resonates strongly with a domestic audience.
Her YouTube engagement runs below category norms despite her subscriber scale — a pattern common among mega creators whose base has outgrown active viewership — while Instagram carries noticeably stronger interaction, making it her most commercially active surface. Sponsored work spanning PinkFlash in beauty and PUBG Mobile in gaming reflects cross-category appeal supported by a male-skewing audience that spreads across a wide age range rather than clustering in a single youth demographic. With Meibie Beauty as an owned brand asset and a loyal Indonesian core audience with meaningful secondary reach into Malaysia, Vilmei's trajectory points toward a founder-creator model where brand equity anchors her long-term positioning as much as platform scale does.
Vilmei reaches an audience concentrated in Indonesia primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beauty / Cosmetics, Gaming, Music / Entertainment, a clear signal of fit for brands in those categories. Demonstrated partners include Meibie Beauty and Pink Flash. Engagement on YouTube runs around 0.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Vilmei's tier (Mega, 41.4M combined followers, Indonesia). Pulled from CreatorDB's category benchmarks.
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Vilmei is the founder of Meibie Beauty, her own cosmetics label, which she lists prominently in her Instagram bio. The brand is a natural extension of her ongoing beauty content, including makeup tutorials and product features spread across her channels.
YouTube's own topic classification for Vilmei's channel flags content about exotic animals, horses, birds, and reptiles, pointing to a significant animal-keeping thread running through her vlogs. These pet moments are folded into her broader daily-life style, sitting alongside travel clips and random team hangouts.
Vilmei has not actively posted on TikTok for several years, and her own TikTok bio describes the account as just a secondary one. Her creative output is concentrated almost entirely on YouTube, where she has over 24 million subscribers, and on Instagram, which she updates regularly.
Bali — specifically Ubud and the Monkey Forest — appears repeatedly in Vilmei's hashtags and content as a recurring filming location. Whether it is her permanent base or a frequent travel destination, it has become one of the most recognizable backdrops in her vlogs for Indonesian viewers.
Yes, Vilmei has featured her braces in her content, including a post about changing their color that drew visible audience reaction. This kind of candid, personal update is very typical of her vlog style, where everyday life moments — not polished productions — drive engagement.
PUBG Mobile has partnered with Vilmei, including a campaign tagged with #pubgmcyberweek. The partnership is a strong fit given that her audience skews heavily male and is concentrated in the 25–44 age range, which overlaps well with mobile gaming demographics in Indonesia.
PinkFlash, the budget-friendly Southeast Asian makeup brand, has appeared as a sponsor in Vilmei's beauty content. The collaboration aligns naturally with her makeup tutorial posts and her role as founder of her own cosmetics label, Meibie Beauty.
Resso is a music streaming app that operated across Southeast Asia, and it has appeared as a named sponsor in Vilmei's video content. The fit works because her personality-driven vlogs lean heavily on music and trending audio, making a music platform partnership a natural match for her format.
Over 60% of Vilmei's audience is male, which is unusual for a creator who covers makeup tutorials and daily life. This likely reflects her entertainment-first vlog personality, mobile gaming brand partnerships like PUBG Mobile, and the broad pop-culture appeal of her content rather than a narrow beauty niche focus.
With over 40 million combined followers across YouTube and Instagram, Vilmei sits firmly in the Mega creator tier, making her one of Indonesia's largest lifestyle and vlog personalities. Her YouTube channel leads by subscriber count, while her Instagram consistently delivers stronger engagement relative to that platform's category norms.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@vilmei · YouTube
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