United Kingdom
Vikram Singh Barn, better known as Vikkstar123, is a British-Indian content creator from Bradford, England, who built his following on gaming content before evolving into one of the more multidisciplinary figures in the UK creator space.
Total Followers -0.1%
12.9M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
7.6M followers · 59% of audience
Engagement
2.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $51K–$120K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -3424 -0.1% | +0 +0.0% | -3424 |
| Last 30 days | +0 +0.0% | -9845 -0.2% | +0 +0.0% | -9845 |
| Last 90 days | +0 +0.0% | -18834 -0.4% | +0 +0.0% | -18834 |
| Last 365 days | +0 +0.0% | -18834 -0.4% | +0 +0.0% | -18834 |
Daily follower snapshots from CreatorDB's longitudinal index.
Vikram Singh Barn, better known as Vikkstar123, is a British-Indian content creator from Bradford, England, who built his following on gaming content before evolving into one of the more multidisciplinary figures in the UK creator space. He is a founding member of the Sidemen, the influential British YouTube collective whose collaborative output — Sunday videos, charity football matches, and group challenges — helped set the template for creator-group content in the mid-2010s. Vikkstar's individual channel grew substantially on the back of Call of Duty and Minecraft coverage, with a further surge during the Among Us boom of 2020, when his participation in high-profile lobbies with other major creators drove significant audience crossover. His channel has since shifted away from daily gaming uploads toward higher-production lifestyle and entertainment content.
Recent output reflects a creator deliberately repositioning across niches: Gumball 3000 road trip vlogs, a Tomorrowland festival video with the wider Sidemen group, and a co-written, co-performed music release with DJ Steve Aoki illustrate a clear push into premium lifestyle and entertainment territory. His business footprint extends into the Sidemen's commercial ventures — the XIXVodka spirits brand, the Eatsides food concept, and the Circulr platform — giving him brand-equity stakes rather than purely sponsorship-based income. His audience is strongly male and skews toward the 18–34 bracket, with the majority based in the United States despite his UK origins, a profile that makes him a natural fit for globally distributed consumer brands. Sponsorships touching fintech, premium fragrance, and gaming hardware suggest Vikkstar is being positioned — and is positioning himself — as a crossover figure who can carry both youth-culture and aspirational lifestyle campaigns.
Vikkstar123 reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a gaming creator they map naturally to brands targeting that space. Demonstrated partners include Revolut. Engagement on YouTube runs around 2.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows gaming content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in gaming and related categories, Vikkstar123 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Vikkstar123's tier (Mega, 12.9M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Vikkstar123's real name is Vikram Singh Barn. He is a British-Indian creator who grew up in the UK and first built his audience through gaming content before expanding into lifestyle, travel, music, and business ventures.
Yes — Vikkstar released "All This Time" featuring Ekko as a co-production with DJ and producer Steve Aoki, backed by an official music video. The collaboration reflects his growing involvement in the EDM and live festival scene, which also shows up in his Tomorrowland content.
Yes, Vikkstar123 remains an active member of the Sidemen, the British YouTube collective he helped found. His business contact runs through Sidemen channels, and he continues to appear in group projects and events.
XIX Vodka is a premium vodka brand co-founded by the Sidemen, including Vikkstar. It is one of several commercial ventures the group has built off their combined audience and is listed among his active brand affiliations.
Eat Sides is a food brand associated with the Sidemen collective, and Vikkstar is a named co-owner. It sits alongside XIX Vodka as part of the group's broader move into consumer businesses outside of YouTube.
Yes — Vikkstar's YouTube video titled "DETAINED on the World's Most Expensive Road Trip!" documents his Gumball 3000 experience, a famous luxury road rally that crosses thousands of miles through multiple countries. The hashtag #gumball3000 also appears regularly in his content.
Yes, Vikkstar and the Sidemen attended Tomorrowland, one of the world's largest EDM festivals, and documented it as a group video. The trip fits his wider interest in the festival and dance music scene, which also led to his Steve Aoki collaboration.
Circulr is a brand that Vikkstar lists as one of his active affiliations across his Instagram and TikTok profiles, alongside XIX Vodka and Eat Sides. It is one of several business interests he holds outside of his content work.
Vikkstar built his audience primarily through gaming — especially Call of Duty and Minecraft — but his content has shifted heavily toward lifestyle, travel, music events, and entrepreneurship. Gaming remains part of his brand identity, but it no longer defines his regular output.
Confirmed sponsors include Revolut and Sony InZone, both of which have run campaigns through his channels. He also carries ongoing brand equity through his own ventures — XIX Vodka, Eat Sides, and Circulr — which appear in his social media bios as co-owned affiliations.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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