Brazil
Victor Lelis is a Brazilian fitness creator who has operated one of the longer-running Portuguese-language fitness channels on YouTube, with over thirteen years of consistent output.
Total Followers +0.1%
4.3M
Across YouTube, Instagram
Primary Platform
YouTube
2.7M followers · 62% of audience
Engagement
7.9%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $20K–$47K / IG post
The platform gives subscribers access to masterclasses, workout plans, and nutrition content from Lelis alongside fellow fitness creators Renato Cariani, Gorgonoid, and Coach Rubens — spanning fitness, nutrition, English, and personal development.
The supplement brand Use Alpha Co now appears prominently in his Instagram bio alongside Growth Supplements, with confirmed sponsored YouTube content as of mid-2026.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +9K +0.3% | +0 +0.0% | +0 +0.0% | +9K |
| Last 30 days | +10K +0.4% | -5825 -0.4% | +0 +0.0% | +4K |
| Last 90 days | +61K +2.3% | +16K +0.9% | +0 +0.0% | +77K |
| Last 365 days | +61K +2.3% | +16K +0.9% | +0 +0.0% | +77K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Use Alpha Co Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Oficial Farma Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Growth Supplements Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
| Insider Store Sponsorship | Sponsored content | YouTube | May 2025 | — |
| Nomad Sponsorship | Sponsored content | YouTube | May 2025 | — |
| VL Fitness Academia Fitness / Health | Founder / owned brand | Long-term | — |
Victor Lelis is a Brazilian fitness creator who has operated one of the longer-running Portuguese-language fitness channels on YouTube, with over thirteen years of consistent output. His content covers a broad fitness spectrum — training methodology, diet planning, body-type-specific advice (he has built notable content around ectomorphs), and multi-week transformation challenges — while also incorporating commentary on Brazilian fitness culture, including frank takes on natural bodybuilding controversies within the influencer space. That editorial willingness to engage with community debates, alongside practical programming content, gives his channel a tone that sits somewhere between coaching resource and fitness commentary hub.
His audience skews heavily male and concentrates in the 18-to-34 age band, with over nine in ten viewers based in Brazil — a tightly defined demographic that makes him a strong fit for domestic sports nutrition and wellness brands. His engagement rate runs well above the category baseline, suggesting an active rather than passively subscribed following. Sponsors such as Growth Supplements (a long-running partnership he highlights in his own bio), Alpha Co, and Oficial Farma confirm that positioning squarely within Brazilian sports nutrition retail. He has also extended the brand offline through VL Fitness Academia, framing himself as an entrepreneur and coach rather than a pure content creator — a structure that tends to deepen audience loyalty and support premium brand partnerships over time.
Victorlelis reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Fitness / Health, a clear signal of fit for brands in those categories. Demonstrated partners include Use Alpha Co and Oficial Farma. Engagement on YouTube runs around 7.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Victorlelis's tier (Macro, 4.3M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
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VL Fitness Academia (@vlfitnessacademia) is Victorlelis's own fitness academy brand, which he founded as an entrepreneur alongside his YouTube career. It forms the business backbone of his coaching operation and separates him from creators who rely purely on ad revenue and sponsorships.
Victorlelis has been creating fitness content on YouTube for over 13 years, according to his own channel description, placing his debut around 2011 or 2012. That makes him one of the longest-running fitness channels in Brazilian Portuguese on the platform.
The challenge Victorlelis launched involves participants attempting to gain 6 kilograms of body weight within a single month, documented as a serialized bulk program on YouTube. He follows the progress closely, turning the transformation attempt into ongoing content that consistently pulls strong viewer engagement.
Victorlelis's Projeto is a structured coaching program covering training plans, diet, and body transformation, offered directly to paying students through his platforms. His Instagram bio noted that over 3,000 students had completed a transformation through his programs, positioning him as an active coach rather than just a content creator.
Yes, Growth Supplements is one of Victorlelis's confirmed partners, appearing both in YouTube sponsored content and name-dropped directly in his Instagram bio, which suggests a deeper relationship than a standard one-off campaign. Given his heavily male, fitness-focused audience aged 18–34, the alignment is a natural commercial fit.
Victorlelis covered the accusations against Bitelo (influencer William Brito), who was publicly accused of being "falso natural" — meaning allegedly using performance-enhancing substances while presenting himself as a drug-free athlete. This style of investigative fitness-community drama is a recurring content format on his channel and tends to drive heavy viewer discussion.
His confirmed YouTube sponsors include Growth Supplements, Use Alpha Co, Oficial Farma, Insider Store, and Nomad. The mix of supplement brands, a pharma-adjacent retailer, and a fintech service like Nomad reflects both his fitness-audience core and his broader positioning as an entrepreneur.
Yes, ectomorphs — people with naturally lean physiques who struggle to build muscle and gain weight — are a dedicated topic on his channel. This focus makes practical sense given that his audience skews heavily toward younger Brazilian men who are often early in their fitness journeys and dealing with exactly that challenge.
Victorlelis's own Instagram bio states that over 3,000 students have been transformed through his Projeto coaching programs. That track record is central to how he markets himself as an athlete-entrepreneur rather than purely as a media personality.
Victorlelis is from Brazil, and the overwhelming majority of his combined YouTube and Instagram following is based there, with a small additional share coming from Portugal and the Brazilian diaspora abroad. His content is produced entirely in Brazilian Portuguese, which both defines and concentrates his reach.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@victorlelis · YouTube
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