United States
Victoria Nicole Hurd is a Vermont-based wellness and sustainability creator whose content centers on holistic health, personal growth, and conscious living.
Total Followers -0.3%
61K
Across Instagram, TikTok
Primary Platform
YouTube
394 followers · 1% of audience
Engagement
8.6%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $10–$28 / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -2 -0.5% | -97 -0.2% | +0 +0.0% | -99 |
| Last 30 days | -2 -0.5% | -195 -0.3% | +0 +0.0% | -197 |
| Last 90 days | +0 +0.0% | -97 -0.2% | +0 +0.0% | -97 |
| Last 365 days | +0 +0.0% | -97 -0.2% | +0 +0.0% | -97 |
Daily follower snapshots from CreatorDB's longitudinal index.
Victoria Nicole Hurd is a Vermont-based wellness and sustainability creator whose content centers on holistic health, personal growth, and conscious living. Operating primarily on TikTok, she draws heavily from her New England surroundings — farmers markets, the Woodstock, VT area, and a lifestyle aesthetic rooted in slow living and intentional choices. Her content mix blends motivational messaging (growth mindset, self-love, law of attraction) with practical wellness topics and sustainability advocacy, occasionally incorporating couples content and travel. She is also the founder of Echo Market, a venture that extends her shop-local and sustainability ethos beyond social media into a community-oriented brand.
Despite a micro-tier following, Victoria's engagement rate runs well above category norms, signaling a genuinely invested audience rather than passive reach. Her 50/50 gender-balanced audience is somewhat unusual for the wellness space, suggesting her motivational and sustainability content broadens appeal beyond a typically female-skewed niche. The Echo Market brand gives her a distinct commercial identity that aligns naturally with ethical consumer goods, farmers market vendors, and wellness product partnerships. As interest in slow living and regional sustainability narratives continues to grow, she is positioned as a community-first voice with credible founder credentials that could support mission-aligned brand collaborations.
Victorianicolehurd reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a fitness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 8.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in fitness and related categories, Victorianicolehurd offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Victorianicolehurd's tier (Micro, 61K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Echo Market is a brand that Victoria Nicole Hurd founded herself, promoted under the handle @echo_market on Instagram and mentioned prominently in her TikTok bio. It appears to be rooted in her content pillars of wellness, sustainability, and supporting local — likely a curated marketplace or conscious-consumer concept tied to those values.
Yes, Victoria Nicole Hurd is based in Woodstock, Vermont, a small New England town she regularly references in her content. Her consistent use of hashtags like #woodstockvt and #newengland reflects a Vermont lifestyle that shapes her aesthetic and her emphasis on sustainability and community.
Yes, she uses #couplestiktok in her posts, indicating that her relationship is part of the lifestyle content she shares. It sits alongside her wellness, motivation, and New England everyday-life content rather than being a standalone focus.
A mental reset is a recurring theme in Victoria's content where she documents stepping away from routine — often through travel, beach time, or nature — to recharge mentally and emotionally. It fits directly into her holistic health philosophy, which treats mental well-being as inseparable from overall wellness.
Yes, law of attraction and mindset topics are woven throughout her content, alongside hashtags like #growthmindset, #selflove, and #positivity. She frames wellness as much a mental and spiritual practice as a physical one, making manifestation-adjacent themes a consistent thread in what she posts.
Victoria's sustainability content centers on conscious consumerism and local community — she regularly posts farmers market visits, uses #shoplocal, and ties those values directly to Echo Market, the brand she founded. Her New England setting gives the content an authentic, place-rooted feel rather than a trend-chasing one.
Her farmers market content highlights local vendors, seasonal produce, and the shop-local lifestyle that defines much of her New England existence. It serves as a natural extension of her sustainability mission and often overlaps with the community-building ethos behind Echo Market.
Holistic health is one of her core content pillars, covered through #holistichealth and #selflove posts that blend physical wellness habits with mindset practices like positivity and intentional living. Her approach positions everyday choices — food, rest, movement, mindset — as interconnected parts of overall well-being.
Victoria Nicole Hurd's TikTok engagement runs well above the category average — multiple times the typical benchmark for creators in lifestyle and wellness. For a Micro-tier creator, that signals an unusually tight-knit, responsive audience rather than passive followers.
Victoria Nicole Hurd posts on TikTok, Instagram, and YouTube, with TikTok holding the vast majority of her following as of 2026. YouTube is listed as her primary platform by classification, though her most engaged community lives on TikTok.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@victorianicolehurd · YouTube
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