United States
Vicmensa is a creator with a presence on YouTube (373,000 followers), Instagram (2,516,707 followers), TikTok (365,300 followers), based in United States.
Total Followers +2.4%
3.3M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
373K followers · 11% of audience
Engagement
9.5%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $30K–$70K / IG post
Mensa inked a distribution deal with UnitedMasters, bringing his 2013 career-launching mixtape to streaming platforms on Sept. 30. A new full-length studio album is also planned for 2027 under the partnership.
Timed to the mixtape's streaming debut, Mensa is playing small-venue shows at London's Village Underground, Blue Note LA, Garcia's Chicago, and Blue Note NYC, with a dedicated digital archive and exclusive merch.
Mensa debuted his weekly conversational podcast on Aug. 26, produced in partnership with Mass Appeal. The show explores music, writing, and politics, with guests including Durand Bernarr and Lena Waithe.
Deadline exclusively reported that ColorCreative — co-founded by Talitha Watkins — signed Mensa for representation in film and television, building on his acting credits on The Chi, South Side, and Bel-Air and a Webby Award win for his Orange Tree Series.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +2K +0.5% | -503 -0.0% | +292 +0.1% | +2K |
| Last 30 days | +13K +3.6% | +34K +1.4% | +31K +8.5% | +79K |
| Last 90 days | +39K +10.6% | +120K +4.8% | +43K +11.8% | +202K |
| Last 365 days | +39K +10.6% | +120K +4.8% | +43K +11.8% | +202K |
Daily follower snapshots from CreatorDB's longitudinal index.
Vicmensa is a creator with a presence on YouTube (373,000 followers), Instagram (2,516,707 followers), TikTok (365,300 followers), based in United States. Their content sits in the music space. Their YouTube bio reads: "Vic Mensa, Grammy Award-nominated, multi-platinum selling rapper & Chicago native has been making his mark by being unapologetically himself for the better part of the last decade. Growth begets a deeper understanding of craft and Mensa is ". The full audience and engagement breakdown is below.
Vicmensa reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 9.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in music and related categories, Vicmensa offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Vicmensa's tier (Macro, 3.3M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Vic Mensa's real name is Victor Kwesi Mensah. He shortened his Ghanaian surname to Mensa for his stage name, and his West African heritage has been a thread throughout his personal identity and artistry over the years.
The Innanetape is Vic Mensa's 2013 breakthrough mixtape that helped launch him from the Chicago underground into national recognition. He still references it prominently in his social bios because it remains the entry point for fans discovering his catalog, and it holds a definitive place in his artistic identity.
Before going solo, Vic Mensa was a member of Kids These Days, a Chicago-based group that fused hip-hop with soul and jazz influences. The band dissolved around 2013, which directly led to his solo debut with the Innanetape and his rise as an individual artist.
Yes, Vic Mensa and Chance the Rapper are both founding figures of the SaveMoney collective, a Chicago hip-hop crew that also includes artists like Towkio and Joey Purp. Their friendship and creative relationship stretch back to their formative years in Chicago and has produced notable collaborations across both of their careers.
VICTOR is Vic Mensa's second studio album, following the 2021 and 2022 releases I Tape and V Tape. According to his own description, the project continues exploring themes of redemption and a deeper understanding of craft, reflecting personal and artistic growth since his 2017 debut.
The Vic Mensa Show is a content series that Vic Mensa actively cross-promotes across his Instagram and TikTok platforms. It extends his creative presence beyond studio releases into a talk or commentary format, fitting his reputation as one of hip-hop's more outspoken and politically engaged voices.
Vic Mensa is known for outspoken activism around gun violence in Chicago and broader social justice causes, including traveling to Standing Rock to protest the Dakota Access Pipeline. He has consistently used interviews, music, and social platforms to address systemic issues, making him one of the more politically engaged rappers of his generation.
Vic Mensa has maintained an affiliation with Jay-Z's Roc Nation, one of the most prominent management and entertainment companies in the music industry. This connection is a recurring signal in his promotional content and hashtag activity, and it has helped amplify his profile at key points in his career.
Vic Mensa is a Grammy Award-nominated rapper, a recognition highlighted in his official YouTube bio as a defining credential. Combined with his multi-platinum sales record, the nomination places him in the tier of critically acknowledged Chicago artists even as his music maintains an independent artistic edge.
Harley-Davidson appears consistently in Vic Mensa's social content and hashtag strategy, signaling a brand relationship or partnership. This kind of alignment with an iconic American brand fits his broader image as a Chicago artist who moves between countercultural credibility and mainstream cultural access.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@vicmensa · YouTube
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