United Kingdom
Vicky Pattison is a Newcastle-born television personality who first gained national recognition as a cast member on MTV's Geordie Shore, the UK's answer to the Jersey Shore format.
Total Followers -0.2%
5.4M
Across Instagram
Primary Platform
YouTube
5.4M followers · 100% of audience
Engagement
0.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $65K–$152K / IG post
Following her appearance on Strictly's 23rd series, Pattison was announced for the 30-show UK arena tour running from 23 January to 15 February 2026, including a stop at her hometown Newcastle.
Pattison took part in the BBC's flagship dance competition as a celebrity contestant, marking a significant primetime TV appearance.
The Advertising Standards Authority ruled against an ad for husband Ercan Ramadan's clothing brand after it showed groomsmen smoking cigars on the couple's wedding day.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 5,433,313 | -9K | 0.7% | — | 1 day ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -1630 -0.0% | +0 +0.0% | +0 +0.0% | -1630 |
| Last 30 days | -8693 -0.2% | +0 +0.0% | +0 +0.0% | -8693 |
| Last 90 days | -21733 -0.4% | +0 +0.0% | +0 +0.0% | -21733 |
| Last 365 days | -21733 -0.4% | +0 +0.0% | +0 +0.0% | -21733 |
Daily follower snapshots from CreatorDB's longitudinal index.
Vicky Pattison is a Newcastle-born television personality who first gained national recognition as a cast member on MTV's Geordie Shore, the UK's answer to the Jersey Shore format. She subsequently broadened her profile through appearances on Ex on the Beach and won I'm a Celebrity... Get Me Out of Here! in 2015, a moment that shifted her from reality-TV fixture to mainstream British celebrity. Over the following years she transitioned deliberately away from the party-girl persona associated with her early career, building a public identity around candid self-improvement — addressing her mental health, relationships, and physical wellbeing with a directness that resonated strongly with young British women.
Today Pattison operates as a multi-platform lifestyle brand rather than a conventional influencer. Her Get a Grip podcast explores relationships and mental health, her travel series Vicky's Vacays provides aspirational content, and a regular on-air role with Heart FM keeps her presence mainstream. Her own supplement line, Novomins Nutrition — carried by Holland & Barrett — sits at the intersection of wellness and her publicly documented experience with PMDD, giving her health content unusual credibility with a core audience that skews female and millennial. With a following concentrated in the UK but with meaningful reach into US and global English-speaking markets, she occupies a durable position as a candid, personality-led lifestyle voice whose brand partnerships work best in wellness, travel, and women's health categories.
Vicky-Pattison reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories. As a fashion creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 0.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in fashion and related categories, Vicky-Pattison offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Vicky-Pattison's tier (Mega, 5.4M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Vicky Pattison was one of the original cast members of MTV's Geordie Shore when the show launched in 2011. She quickly became one of its most recognisable personalities before departing the series, and the show was the launchpad for her entire career as a public figure and media presenter.
Yes, Vicky Pattison was crowned Queen of the Jungle after winning I'm a Celebrity... Get Me Out of Here! in 2015. The victory was a turning point that shifted her public profile from reality TV cast member to mainstream celebrity.
Vicky Pattison has spoken openly about living with PMDD (Premenstrual Dysphoric Disorder), a severe hormonal condition that significantly affects mood and wellbeing throughout the menstrual cycle. She regularly discusses her experience across her platforms, using her audience to raise awareness and reduce the stigma around the condition.
Novomins is Vicky Pattison's own wellness and nutrition brand, centred on gummy vitamins and supplements. She actively promotes the range across her social channels as a core part of her health-focused content, and it sits at the heart of her pivot toward the wellness space.
Yes, Vicky Pattison's Novomins gummy vitamin range is stocked at Holland & Barrett, one of the UK's largest health and wellness retail chains. The placement gives the brand a significant high-street presence alongside its direct-to-consumer sales.
Get a Grip (found at @getagriplove) is Vicky Pattison's podcast covering mental health, wellness, relationships, and personal growth in her characteristically candid, unfiltered style. It has featured a range of guests — including England rugby player Joe Marler — and reflects the more confessional, long-form direction her content has taken since her reality TV years.
Joe Marler, the England rugby prop well known for his outspoken public personality, has appeared in Vicky Pattison's content, with the hashtag #joemarlerwillseeyounow featuring prominently across her recent posts. The pairing points to a recurring podcast and content collaboration between the two.
Yes, Vicky Pattison is affiliated with Heart, the UK's popular music and entertainment radio network, which she lists directly in her official bio as @thisisheart. The connection is part of her broader career in mainstream British media beyond social platforms.
Oaks House is Vicky Pattison's home, which she documents through a dedicated Instagram account at @oaks_house. She shares interior updates, home renovation progress, and lifestyle content from the property, giving followers a regular look at her domestic life away from the public stage.
Vicky Pattison has built a combined following of over five million, placing her firmly in the Mega tier of UK influencers with Instagram as her primary platform. Her audience skews heavily female and is concentrated in the UK, with a significant secondary following in the United States.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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