Canada
Joelle Paquette, known online as Veryjoelle, is a Montreal-based French-language creator specializing in DIY fashion and upcycling — referred to in French as "surcyclage." Her content focuses on…
Total Followers +7.5%
20K
Across Instagram
Primary Platform
YouTube
20K followers · 100% of audience
Engagement
3.9%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $503–$1.4K / IG post
Joëlle Paquette published a bylined article for ELLE Canada covering peel-and-stick removable wallpapers as a low-effort room refresh, reflecting her sustainable-living editorial angle.
Lambert (designlambert.com) lists @veryjoelle as a brand collaborator on their dedicated collaborators page, signalling an ongoing partnership with the Canadian accessories brand.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 20,137 | +2K | 3.9% | 0.9 | 4 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +117 +0.6% | +0 +0.0% | +0 +0.0% | +117 |
| Last 30 days | +2K +7.5% | +0 +0.0% | +0 +0.0% | +2K |
| Last 90 days | +7K +34.6% | +0 +0.0% | +0 +0.0% | +7K |
| Last 365 days | +7K +34.6% | +0 +0.0% | +0 +0.0% | +7K |
Daily follower snapshots from CreatorDB's longitudinal index.
Joelle Paquette, known online as Veryjoelle, is a Montreal-based French-language creator specializing in DIY fashion and upcycling — referred to in French as "surcyclage." Her content focuses on thrift flips, upcycled clothing transformations, and sustainable home décor projects, blending hands-on craftsmanship with an accessible, low-waste aesthetic. Operating primarily on Instagram, she has built a steadily growing micro audience spanning Canada, France, Belgium, and Algeria, demonstrating the cross-continental pull of French-language sustainable content and establishing her as a distinctly francophone voice in the DIY space.
Her engagement rate runs well above the category median, reflecting an audience that returns for tutorials and creative inspiration rather than passive scrolling. The demographic core — predominantly young adult and female — maps closely onto the sustainable fashion and slow-living communities gaining momentum in French-speaking markets. Representation by HumanKind Management signals a professionally structured growth strategy rather than a casual hobbyist presence. As eco-conscious consumption continues to attract dedicated brand spending, Veryjoelle is positioned to partner meaningfully with craft suppliers, secondhand platforms, and sustainability-oriented lifestyle brands seeking culturally grounded reach into the francophone market across multiple continents.
Veryjoelle reaches an audience concentrated in Canada primarily through YouTube, and is best activated via Instagram Reels and Stories. As a diy creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows diy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Canada-focused brands in diy and related categories, Veryjoelle offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Veryjoelle's tier (Micro, 20K combined followers, Canada). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Veryjoelle's real name is Joelle Paquette, a Montreal-based DIY and upcycling creator. She goes by the handle @veryjoelle across her social platforms, with the Paquette surname confirmed through her publicly listed professional contact.
Veryjoelle creates content primarily in French, which reflects her roots as a Francophone creator based in Montreal. Her Instagram bio is written entirely in French and her hashtags include French-language terms like #surcyclage, making her content especially popular with audiences in Quebec, France, and Belgium.
Surcyclage is simply the French word for upcycling — the practice of creatively transforming old or discarded materials into something new and usable rather than throwing them away. Veryjoelle uses the term because she produces content for Francophone audiences and it precisely describes her approach of reimagining thrifted clothing and materials into fresh pieces.
Veryjoelle covers both upcycled fashion and home decor in her content. Her hashtags span #upcycledclothes, #diyfashion, #diydecoration, and #upcycleddecor, showing she moves fluidly between clothing transformations and interior DIY projects rather than specializing in just one.
Yes, thrift flipping is a core part of Veryjoelle's content — she buys secondhand clothing and transforms it into new, styled pieces through sewing, cutting, dyeing, or other DIY techniques. She uses #thriftflip as one of her primary hashtags, and the format fits naturally within her broader upcycling and slow-fashion focus.
Veryjoelle is represented by @humankindmgmt, known as Humankind Management. She lists the agency directly in her Instagram bio, indicating they handle her brand partnerships and professional representation.
France is Veryjoelle's second-largest audience after Canada, which is a direct result of her French-language content on upcycling and DIY fashion. The slow-fashion and zero-waste movement has a large and engaged community in France, so her content lands naturally with that audience even though she's based in Montreal.
Yes, sustainability is the foundation of Veryjoelle's entire content approach — she focuses on upcycling and DIY transformation of secondhand items rather than promoting new purchases. Her work sits squarely within the slow-fashion and conscious-consumption movement, appealing to viewers who want creative alternatives to fast fashion.
Veryjoelle is based in Montreal, Quebec, Canada. Her Montreal roots shape both the language she creates in and the audience she draws, with nearly half her followers coming from Canada and a significant portion from the broader French-speaking world.
Veryjoelle's primary listed platform is YouTube, and she maintains a consistently active presence on Instagram at @veryjoelle. Her Instagram engagement runs well above the category average, which signals a tightly knit community for a creator at the Micro tier.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@veryjoelle · YouTube
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