United States
Sunny, the Portland-based creator behind Veganbeautyreview, is a genuine pioneer of the vegan digital media space, having launched her blog in 2007 — well before plant-based living entered mainstream discourse.
Total Followers -0.1%
58K
Across Instagram
Primary Platform
YouTube
58K followers · 100% of audience
Engagement
1.9%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.2K–$2.9K / IG post
Sunny partnered with a collaborator named Steph to run a week-long live series covering skincare, affirmations, and routine-building — vegan and cruelty-free throughout.
She shared her plant-based skincare rituals, must-have vegan products, and a DIY recipe on the Portland CBS affiliate's lifestyle show, where she holds a recurring monthly segment.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 58,135 | -64 | 1.9% | — | 1 years ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -64 -0.1% | +0 +0.0% | +0 +0.0% | -64 |
| Last 90 days | -267 -0.5% | +0 +0.0% | +0 +0.0% | -267 |
| Last 365 days | -267 -0.5% | +0 +0.0% | +0 +0.0% | -267 |
Daily follower snapshots from CreatorDB's longitudinal index.
Sunny, the Portland-based creator behind Veganbeautyreview, is a genuine pioneer of the vegan digital media space, having launched her blog in 2007 — well before plant-based living entered mainstream discourse. She has since expanded into a multi-format presence anchored in cruelty-free beauty, vegan food, and holistic lifestyle, and has added published author to her credentials along the way. Her 500-hour yoga certification and personal aesthetic — frequently marked by her signature pink hair — give her content a grounded, wellness-forward personality that distinguishes her from purely product-focused beauty accounts. Her home base of Portland, Oregon, a city with a dense vegan food culture, shapes much of her local restaurant and dining coverage.
Veganbeautyreview's content mix spans cruelty-free product reviews, DIY beauty, and an increasingly prominent plant-based fine dining thread, reflected in hashtags like #veganfinedining and #plantbasedluxury — a pairing that positions her above entry-level vegan content and toward an audience willing to spend on ethical consumption. Although her Instagram activity slowed considerably through 2025, her engagement rate sits modestly above the category median, suggesting a retained core audience that remains genuinely responsive. Her nearly two decades of category presence make her a credible long-form authority for brands in cruelty-free beauty, vegan food, and wellness — particularly those targeting values-led consumers on the U.S. West Coast who treat veganism as a lifestyle rather than a diet.
Veganbeautyreview reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in beauty and related categories, Veganbeautyreview offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Veganbeautyreview's tier (Micro, 58K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Her public contact email is listed as Sunny@veganbeautyreview.com, indicating her first name is Sunny. She operates her platform under the @veganbeautyreview handle and has built her entire brand identity around that name since 2007.
She established her vegan blog in 2007, making her one of the original voices in the vegan beauty and lifestyle space — predating most of today's major social platforms. Nearly two decades of continuous content puts her among the longest-running vegan creators online.
Yes, she lists published author as a lead credential in her bio, meaning she has at least one book to her name in the vegan and plant-based space. She treats authorship as a core part of her identity alongside her blogging and content work.
She is based in Portland, Oregon, which she references as PDX in her bio. Portland's well-established vegan food and wellness scene ties directly into her content covering local plant-based fine dining and cruelty-free beauty.
Yes, she holds a 500-hour yoga certification, which is a professional-level credential that goes well beyond the standard 200-hour teacher training most yoga instructors complete. She lists yoga alongside dancing as core pillars of her personal lifestyle.
She covers Portland's upscale plant-based dining scene, with Aster PDX appearing as a specific spot in her content hashtags. Her use of tags like #veganfinedining and #plantbasedluxury signals a focus on elevated dining experiences rather than casual eats.
Pink hair is a signature part of her look, referenced directly in her Instagram bio and reflected in her consistent use of the #pinkhair hashtag. It has become one of the most recognizable visual elements of her personal brand alongside her cruelty-free aesthetic.
Yes, DIY content is a recurring part of her mix, reflected in the #diy hashtag she consistently applies to her posts. This likely spans homemade vegan beauty treatments and lifestyle projects that align with her broader cruelty-free philosophy.
Her content centers on cruelty-free and vegan beauty products — the founding premise baked into her brand name. Beyond product reviews, she weaves in plant-based food, DIY projects, and a broader vegan lifestyle aesthetic that she has maintained consistently since the blog's early days.
Her Instagram activity has slowed considerably, with her last post there dating back roughly a year. YouTube is her primary platform, and her long-running blog and published book continue to keep her a reference point for people discovering the OG vegan beauty community.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@veganbeautyreview · YouTube
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