Veganbeautygirl

Her real name is Nicole. She built her entire online presence under the handle @veganbeautygirl across YouTube, Instagram, and TikTok, and her contact email — veganbynicole@gmail.com — suggests she also operates under the name Vegan by Nicole. The 'beauty' in her brand name has always been intentional, signalling that her content goes beyond food.

Nicole has created content directly connected to LBC, including a post about an LBC presenter discovering they actually enjoy vegan food and coverage of the debate over whether vegan restaurants should be required to serve meat. This kind of mainstream media engagement — taking vegan talking points into news and radio territory — is a distinctive part of her content mix that sets her apart from purely recipe-focused creators.

Yes, Gordon Ramsay is a recurring reference in Nicole's content, with #gordonramsay featuring among her most-used hashtags. Given Ramsay's well-documented scepticism of plant-based diets, vegan creators frequently use his name to draw in search traffic and spark debate. For Nicole, it fits her broader approach of making veganism feel confident and fun rather than defensive.

'What I Eat in a Week' is Nicole's signature vlog format, where she documents every meal across a full week to show that plant-based eating can be easy, varied, and realistic rather than restrictive or complicated. These vlogs are the cornerstone of her YouTube channel and the main reason many followers originally discovered her.

Eco-conscious travel is a clear and recurring theme in Nicole's content, with train journeys — including Eurostar trips — and Paris destinations featuring under hashtags like #ecotravel, #traintravel, and #vegantravel. Choosing lower-carbon rail over flights fits naturally with her sustainable vegan lifestyle brand, and it gives her travel content a distinct angle beyond standard influencer holidays.

Nicole partnered with Hairburst, a UK hair supplement brand, for a sponsored collaboration in 2025. The partnership aligns with her audience's interest in cruelty-free and vegan-friendly beauty products, reinforcing her long-held point that being vegan extends to the products you put on your body, not just what you eat.

Nicole covers the full vegan lifestyle — food, travel, skincare, and beauty — and her channel name was always meant to signal exactly that. Her YouTube content spans vegan cooking, skincare how-tos, and home organisation, and she reviews vegan beauty products alongside her recipe vlogs. The tagline 'vegans just wanna have fun' across her social profiles captures her lighter, lifestyle-first tone.

Yes, Veganuary is a notable moment in Nicole's content calendar, and she creates videos aimed at people trying plant-based eating for the first time each January. Her approachable 'What I Eat in a Week' format is especially well-suited to this audience, showing newcomers that vegan meals can be satisfying and straightforward without a dramatic lifestyle overhaul.

Nicole is based in the United Kingdom, and her content frequently references the London vegan scene through hashtags like #veganlondon and #veganuk. Interestingly, her largest audience segment is actually in the United States, with a strong UK following close behind.

Nicole is active on YouTube, Instagram, and TikTok, all under the handle @veganbeautygirl. YouTube is her home for longer-form vlogs and recipe content, Instagram is where she runs her highest engagement, and TikTok extends her reach to a broader audience — particularly for short-form food and lifestyle clips.