India
Operating under the on-screen persona 'Laila', this India-based Hindi-language creator has built a mid-tier YouTube following anchored in a cheerful, unfiltered lifestyle philosophy summed up by their channel motto — 'Hasso or Hassaoo' (laugh and make others laugh).
Total Followers +2.2%
691K
Across YouTube
Primary Platform
YouTube
691K followers · 100% of audience
Engagement
—
vs. 1.5% category median
Sponsorship Tier
Mid
Est. — / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 691,000 | +15K | — | — | 1 months ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +5K +0.7% | +0 +0.0% | +0 +0.0% | +5K |
| Last 30 days | +15K +2.2% | +0 +0.0% | +0 +0.0% | +15K |
| Last 90 days | +30K +4.4% | +0 +0.0% | +0 +0.0% | +30K |
| Last 365 days | +30K +4.4% | +0 +0.0% | +0 +0.0% | +30K |
Daily follower snapshots from CreatorDB's longitudinal index.
Operating under the on-screen persona 'Laila', this India-based Hindi-language creator has built a mid-tier YouTube following anchored in a cheerful, unfiltered lifestyle philosophy summed up by their channel motto — 'Hasso or Hassaoo' (laugh and make others laugh). The content mix spans urban travel vlogs across Delhi, Mumbai, and international destinations like Dubai, slice-of-life storytelling, and a conversational series called 'Peg Pe Charcha' that frames candid personal narratives in a talk-show format. The Laila persona leans playful and self-described 'badmash' (mischievous), giving the channel a distinct comedic personality rather than the polished aesthetic common in mainstream Indian lifestyle content.
The audience skews strongly female and young — the 18-to-34 bracket accounts for the bulk of viewership — and is spread across both India and the South Asian diaspora in the United States and United Kingdom, giving the channel genuine cross-border reach within a Hindi-speaking cultural context. A visible partnership with Garnier India, specifically around micellar water and skincare, signals that beauty and personal care brands recognize the channel's female-forward demographic as a credible fit. With steady subscriber growth and a content format that blends travel, humor, and personal storytelling, the channel is positioned to deepen its appeal among young urban South Asian women both domestically and within diaspora communities.
Varunyadavlailaa reaches an audience concentrated in India primarily through YouTube, and is best activated via long-form YouTube integrations. Their sponsorship history skews toward Beauty / Skincare, a clear signal of fit for brands in those categories. Demonstrated partners include Garnier India. Engagement on YouTube runs around —, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows vlog content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For India-focused brands in Beauty / Skincare and related categories, Varunyadavlailaa offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Varunyadavlailaa's tier (Mid, 691K combined followers, India). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Laila is the central on-screen persona of the channel, with the handle combining "Varun Yadav" and "Laila" to form the full brand name. She is known for a mischievous, fun-loving personality built around her motto of making herself and others laugh, which shapes the tone across all her vlogs and lifestyle content.
A video titled "Aarush se ladayi — Ab me krunga vlogging" — roughly translating to "Fight with Aarush — now I will do vlogging" — suggests Aarush is someone closely involved in Laila's personal life. The video frames a conflict with him as the turning point that led Laila to begin vlogging independently, hinting he is a significant figure in her story without the channel explicitly defining the relationship.
"Hasso or Hassaoo" is Hindi for "laugh and make others laugh," and it's the personal motto Laila uses in her YouTube bio to define her content philosophy. It sets the expectation for a channel that leans into lighthearted, relatable entertainment rather than purely educational or serious content.
Peg Pe Charcha is an episodic, talk-show-style series on the channel where candid life stories are discussed in a casual, conversational format. The first episode, subtitled "Life journey of The father," features a personal retelling of a father's life story, suggesting the series digs into intimate family narratives rather than celebrity guests or trending topics.
Yes, Garnier India is a confirmed sponsor on the channel, with content specifically promoting the Garnier Micellar Water cleansing range. The partnership fits naturally alongside the channel's skincare content angle, and the collaboration is prominent enough that Garnier-specific hashtags appear consistently across related posts.
Yes, the channel features a vlog titled "DUBAI SOLO TRIP ✈️ | Full catching in flight," documenting Laila's solo travel experience to Dubai. It is one of her travel vlogs aimed at her primarily young, female Indian audience, many of whom aspire to solo international travel.
"Badmash" is a Hindi word meaning mischievous or naughty, and Laila uses it as a playful, self-defining label in her content. A video titled "Ye badmashi ab nhi rukegi | laila badmash" — roughly "This mischief won't stop now" — fully leans into this rebellious, fun persona that is central to her channel's identity.
The channel references both cities, with "THE DILLI HANGOVER" pointing to strong Delhi roots, while a separate "LAILA IN MUMBAI" vlog series shows she also spends significant time in Mumbai. Based on the volume of Delhi-themed content, Delhi appears to be her primary home base.
The channel blends lifestyle vlogs, solo travel content, candid personal storytelling, and brand-sponsored skincare videos. Laila moves between city vlogs from Delhi and Mumbai, international travel like her Dubai trip, talk-show episodes under the Peg Pe Charcha series, and integrated content with partners like Garnier India — making it a mixed lifestyle channel rather than a single-niche format.
The channel sits in the mid-tier range with well over half a million subscribers on YouTube and has shown consistent recent growth. The audience skews heavily female and young — most viewers are between 18 and 34 — with India as the largest country, followed by a notable share from the Indian diaspora in the United States and United Kingdom.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@varunyadavlailaa · YouTube
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