United States
Vanillamace is a creator with a presence on TikTok (5,700,000 followers), YouTube (1,940,000 followers), Instagram (1,617,441 followers), based in United States.
Total Followers +4.7%
9.3M
Across TikTok, YouTube, Instagram
Primary Platform
TikTok
5.7M followers · 62% of audience
Engagement
14.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $19K–$45K / IG post
Hypebae reported the sell-out campaign fronted by Vanillamace, with Boy Smells citing her humor, community, and bold self-expression as the fit for the fragrance's launch.
Wikipedia notes she received two nominations at the 2025 Streamer Awards, marking mainstream recognition of her rapid rise in the creator/streaming space.
The track was released October 17, 2025, marking Vanillamace's first notable music collaboration.
Variety exclusively reported the deal, with UTA highlighting her jump from 300K to 3.8M TikTok followers in three months and her focus on LGBTQIA+ content.
| Window | TikTok | YouTube | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +20K +1.0% | +13K +0.8% | +33K |
| Last 30 days | +207K +3.6% | +128K +6.6% | +97K +6.0% | +432K |
| Last 90 days | +554K +9.7% | +300K +15.5% | +0 +0.0% | +854K |
| Last 365 days | +554K +9.7% | +300K +15.5% | +0 +0.0% | +854K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Chime Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| SeatGeek Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Zocdoc Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Rocket Money Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Boy Smells Fragrance / Lifestyle | Sponsored content | TikTok | Long-term | — |
| Sacheu Beauty Beauty | Sponsored content | TikTok | Long-term | — |
| UGG Fashion / Footwear | Brand ambassador | TikTok | Long-term | — |
| The Crème Shop Beauty / Skincare | Sponsored content | TikTok | Long-term | — |
Vanillamace is a creator with a presence on TikTok (5,700,000 followers), YouTube (1,940,000 followers), Instagram (1,617,441 followers), based in United States. Their content sits in the lifestyle & vlog space. Their TikTok bio reads: "LA vanillamace@iso-ent.com". The full audience and engagement breakdown is below.
Vanillamace reaches an audience concentrated in United States primarily through TikTok, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Fragrance / Lifestyle, Beauty, Fashion / Footwear, a clear signal of fit for brands in those categories. Demonstrated partners include Chime and SeatGeek. Engagement on TikTok runs around 14.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows vlog content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Fragrance / Lifestyle and related categories, Vanillamace offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Vanillamace's tier (Mega, 9.3M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — Vanillamace posted a celebratory video captioned "I GRADUATED FROM DHU!!!!!" marking the milestone with her community in a notably emotional reveal. Sharing personal life events like this alongside her comedy and gaming content is core to how she maintains a close connection with her audience.
Yes, Vanillamace is an official UGG partner, which she tags in her posts. UGG tends to target lifestyle and personality-led creators with a strong female fanbase, which maps directly onto Vanillamace's audience demographic.
Vanillamace has partnered with Sacheu (skincare and nail tools), Boy Smells (fragrance and candles), and The Creme Shop (K-beauty). She has also promoted Lip Stayn and ClipSwipeGlow, showing that beauty and self-care content runs consistently alongside her comedy and vlog output.
Vanillamace's public business contact email is hosted under the iso-ent.com domain, pointing to a management or agency relationship with ISO Entertainment. Representation at that level typically means brand partnerships and sponsorship deals are negotiated professionally rather than directly.
Gaming is a genuine part of her content mix — her YouTube channel covers PvP gaming, let's play sessions, and variety gaming alongside her vlogs. This multi-niche approach, spanning comedy sketches, gaming, beauty, and personal storytelling, is part of why her audience reach extends well beyond a single category.
Hopecore is a social media trend built around uplifting, optimistic, and feel-good moments as a deliberate counterpoint to negativity online. Vanillamace incorporates it into her posting, which fits her emotionally open personality and likely strengthens the loyal community she has built with a predominantly young, female audience.
Yes — blind box unboxing is a recurring format for her, reflected in her regular use of the #blindbox and #unboxing hashtags. Blind box content, where the product inside a sealed package is unknown until opened on camera, performs strongly with her core demographic and slots naturally into her variety-style posting.
Vanillamace uses "tw: emotional" warnings before personal or vulnerable posts as a way to give her followers a heads-up before heavy content. This kind of transparency is a consistent thread in how she presents herself — her Instagram bio even jokes that she is "a girl who doesn't shut up," leaning into her reputation for unfiltered, personal sharing.
Her YouTube sponsorships have included Chime, Rocket Money, Zocdoc, and SeatGeek — covering personal finance, healthcare scheduling, and live events ticketing. It's a notably different category mix from her TikTok beauty partnerships, showing how brands in finance and consumer services actively seek out creators with large young-adult audiences.
Vanillamace is based in Los Angeles, which she lists directly in her TikTok bio. LA is a common base for full-time creators at her scale given its concentration of talent agencies, brand studios, and production resources.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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