United States
Vanessa Piunno is a U.S.-based certified medical esthetics educator whose content straddles professional skincare training and consumer beauty.
Total Followers -0.2%
68K
Across TikTok, Instagram
Primary Platform
TikTok
10K followers · 14% of audience
Engagement
2.6%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.2K–$2.9K / IG post
Piunno shared photos from the Milano Cortina Winter Olympics — including one with Toronto Maple Leafs captain Auston Matthews after his gold medal win — marking the couple's public debut. The pair had been dating since 2025.
A public appearance with Matthews at the U.S. Open drew widespread attention and speculation about an engagement, boosting her profile well beyond her existing 57K+ Instagram following.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +121 +1.2% | +0 +0.0% | +0 +0.0% | +121 |
| Last 30 days | +9 +0.1% | -121 -0.2% | +0 +0.0% | -112 |
| Last 90 days | +97 +1.0% | +0 +0.0% | +0 +0.0% | +97 |
| Last 365 days | +97 +1.0% | +0 +0.0% | +0 +0.0% | +97 |
Daily follower snapshots from CreatorDB's longitudinal index.
Vanessa Piunno is a U.S.-based certified medical esthetics educator whose content straddles professional skincare training and consumer beauty. Through her Piunno Beauty brand, she publishes certification courses and hands-on esthetics education alongside accessible everyday content — get-ready-with-me videos, makeup touch-up tutorials, and skincare routine breakdowns. Her professional credentials lend a clinical credibility that separates her voice from typical beauty influencers, and her affiliation with Esthecomfort, a workwear brand serving skincare professionals, reinforces her standing within the esthetics industry rather than purely the lifestyle beauty space.
Her audience skews young and, unusually for a beauty-adjacent creator, male-majority — likely a reflection of the broad algorithmic reach of acne and skin-health content rather than a makeup-focused fanbase. Brand work with MDacne positions her as a skin-health authority, while Huda Beauty collaborations keep her connected to mainstream cosmetics culture. With a foot in both professional esthetics education and consumer content creation, she is well-placed to attract B2B-style partnerships from professional beauty supply companies alongside direct-to-consumer skincare brands seeking credentialed voices.
Vanessapiunno reaches an audience concentrated in United States primarily through TikTok, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Skincare / Beauty, a clear signal of fit for brands in those categories. Demonstrated partners include MDacne. Engagement on TikTok runs around 2.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Skincare / Beauty and related categories, Vanessapiunno offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Vanessapiunno's tier (Micro, 68K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Vanessapiunno offers personalized one-on-one coaching sessions in beauty and skincare, which she promotes across her TikTok and Instagram. Rather than just reviewing products, she positions herself as a trained professional who guides clients through routines, techniques, and treatments. This coaching angle sets her apart from typical beauty influencers who focus purely on content.
Yes, Vanessapiunno has worked with Aquaphor in a paid partnership, disclosing it as an #ad on TikTok. In the post, she described Aquaphor as officially part of her daily skincare routine and pointed followers toward Prime savings deals on the product. Aquaphor is a widely used healing ointment and skincare staple under the Beiersdorf brand.
Vanessapiunno is a very vocal Huda Beauty fan, calling founder Huda Kattan "my queen" in a dedicated TikTok post about a pressed powder product. She uses the #hudabeauty hashtag regularly and covers their products as part of her core makeup content. Whether she holds a formal brand partnership with Huda Beauty is not confirmed in her public disclosures.
Yes, Vanessapiunno has shared content from Italy, including a post featuring the Duomo di Milano — one of the most iconic Gothic cathedrals in the world — with the caption "Unreal." Travel content appears occasionally on her feed alongside her primary beauty and wellness posts. It gives her audience a glimpse into her life outside the skincare and makeup world.
Microneedling is one of the skincare treatments Vanessapiunno covers, grouping it alongside wellness, fitness, and pilates in her content. She treats it as part of a broader self-care philosophy rather than a purely clinical procedure. Her TikTok and Instagram are the best places to follow her skincare deep-dives, including treatment-focused posts like this.
Vanessapiunno has shared seasonal Sephora VIB Sale must-haves on TikTok, curating picks that align with her skincare and makeup focus. She uses the #vibsale hashtag to make her sale content easy to find during the event. Followers who want a guided shortlist before the sale closes often look to her for tried-and-tested recommendations.
Yes, pilates and wellness are a consistent part of Vanessapiunno's content alongside beauty and skincare. She uses hashtags like #pilates and #wellness and has mentioned fitness as an integrated part of her self-care routine. Her content sits at the crossover between traditional beauty content and a broader healthy-lifestyle perspective.
In one of her TikTok captions, Vanessapiunno wrote "Full time job but I love it" alongside hashtags covering skincare, wellness, microneedling, fitness, and pilates. The line reflects her positioning as a serious beauty professional — someone juggling client 1:1 trainings, content creation, and her own elaborate self-care regimen. It's become a relatable sentiment for her audience who see skincare as far more than a five-minute routine.
Vanessapiunno is primarily active on TikTok under @vanessapiunno, where most of her content lives, and she also maintains an Instagram presence under the same handle, which she references directly in her TikTok bio. She is also listed on YouTube. For her beauty coaching and most frequent updates, TikTok and Instagram are the main hubs.
Despite focusing on skincare, makeup, and wellness — categories that typically skew heavily female — Vanessapiunno's audience runs majority male, which is an unusual demographic profile for a beauty creator. This kind of split sometimes happens on TikTok when algorithm distribution reaches beyond the expected niche audience. Her core engaged viewers are predominantly in the 18–34 age range, with the United States making up the largest share of her following.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@vanessapiunno · TikTok
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