United States
Rachell Hofstetter — known online as Valkyrae — is a Filipino-American gaming creator from Washington state whose YouTube channel anchors a…
Total Followers -0.7%
9.6M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
4M followers · 42% of audience
Engagement
5.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $30K–$75K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -2564 -0.1% | +0 +0.0% | -2564 |
| Last 30 days | -10125 -0.3% | -52569 -1.6% | +0 +0.0% | -62694 |
| Last 90 days | -19845 -0.5% | -88790 -2.8% | +0 +0.0% | -108635 |
| Last 365 days | -19845 -0.5% | -88790 -2.8% | +0 +0.0% | -108635 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| 100 Thieves Esports org | Co-owner | YouTube | 2020–present | — |
| RFLCT (defunct) Skincare | Co-founder | YouTube | Past | — |
Rachell Hofstetter — known online as <strong>Valkyrae</strong> — is a Filipino-American gaming creator from Washington state whose YouTube channel anchors a cross-platform following of nearly 10 million. She built her base through live gaming commentary and personality-driven streams before becoming a co-owner of the esports organization <strong>100 Thieves</strong> in 2020, a move that raised her profile well beyond streaming circles. In 2022 she renewed her exclusive deal with <strong>YouTube Gaming</strong>, cementing the platform as her primary broadcast home. Heading into mid-2026, her calendar is dense with hardware and beverage brand partnerships, signalling sustained commercial relevance at the Mega tier.
Benchmark estimates for a creator at Valkyrae's tier (Mega, 9.6M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Valkyrae's real name is Rachell Hofstetter. She adopted the handle Valkyrae early in her streaming career and has used it as her primary public identity across all platforms since.
Yes — Valkyrae was named a co-owner of the esports and lifestyle organisation 100 Thieves in 2020. The arrangement was notable because it gave a content creator an equity stake alongside investors and professional players, and it significantly expanded her media footprint beyond gaming.
In 2021 Valkyrae co-launched RFLCT, a skincare line marketed around blue-light protection. The launch drew immediate criticism from viewers and dermatologists who questioned the scientific basis of the blue-light skincare claim. Valkyrae publicly distanced herself from the brand shortly after launch and expressed remorse for not vetting the product claims more thoroughly.
Yes — in 2022 Valkyrae renewed her exclusive streaming agreement with YouTube Gaming, keeping her primary live content on the platform. The deal underscored YouTube Gaming's strategy of retaining high-profile creators to compete with Twitch for live-streaming audiences.
Recent confirmed partnerships include Red Bull Gaming, SteelSeries, Mountain Dew, Corsair, and SCUF Gaming, all activated between late 2025 and early 2026. The roster clusters tightly around gaming peripherals and energy/beverage brands, consistent with her core content niche.
Valkyrae is associated most strongly with titles like Valorant and Among Us, the latter of which drove a significant surge in her viewership during the 2020–2021 period. She mixes competitive FPS content with social and variety gaming depending on what is trending in the broader gaming ecosystem.
Valkyrae's combined cross-platform following sits at approximately 9.6 million as of mid-2026, split across YouTube (roughly 4 million), Instagram (roughly 3.2 million), and TikTok (roughly 2.3 million). YouTube remains her largest and most engaged platform by subscriber count.
Her headline engagement rate of 3.0% on YouTube is approximately double the 1.5% category median for gaming creators at her follower tier. TikTok shows even stronger relative performance, and the combined picture positions her as a high-engagement Mega-tier creator rather than a pure reach play.
Valkyrae is Filipino-American and grew up in Washington state. Her heritage has been a recurring topic with her audience, and her Filipino background contributes to notable secondary reach in the Philippines alongside her primary English-speaking Western audience base.
YouTube remains Valkyrae's primary platform following her 2022 exclusive deal renewal with YouTube Gaming. She also maintains an active presence on Twitch for sponsored streams — evidenced by multiple brand activations on that platform in late 2025 and early 2026 — while using TikTok and Instagram for supplementary content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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