United States
Paige is a Utah-based real estate agent and team lead at Real Brokerage who has built a social-first personal brand around buying, selling, and investing in Utah property.
Total Followers +1.2%
148K
Across Instagram, TikTok
Primary Platform
YouTube
117K followers · 79% of audience
Engagement
22.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.3K–$5.8K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +571 +0.5% | +79 +0.3% | +0 +0.0% | +650 |
| Last 30 days | +2K +1.4% | +94 +0.3% | +0 +0.0% | +2K |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Paige is a Utah-based real estate agent and team lead at Real Brokerage who has built a social-first personal brand around buying, selling, and investing in Utah property. With roughly twelve years in the industry, she documents the full range of Utah real estate life — luxury custom builds, Salt Lake City neighborhood tours, Parade of Homes coverage, and candid behind-the-scenes moments from her team — while layering in frank commentary on the business side of real estate, from lead generation strategy to the pitfalls of common team-lead models. Her recurring hashtag #wetalkedaboutthispaige signals a tight community shorthand with her audience, and her engagement rate sits dramatically above category norms, reflecting a following that treats her as a trusted advisor rather than a passive content feed. She also co-runs a video production venture under the handle @salt_cinema, which likely accounts for the polished production quality visible across her content.
Her audience skews heavily female and concentrates in the millennial and late-Gen-Z bands most active in early homeownership decisions — a demographic alignment that makes her particularly valuable for mortgage lenders, title companies, interior design brands, and home-tech products seeking authentic access to first-time and move-up buyers. The significant share of Canadian and UK audience members also hints at interest from out-of-state and international buyers eyeing Utah as a relocation or investment destination, a trend that has defined the state's market over recent years. With no evidence of paid-lead dependency and a content strategy built on organic authority and personality, Paige is well-positioned as a durable regional voice in real estate media — one whose influence is rooted in professional credibility rather than algorithmic scale.
Utahrealestatepaige reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a realestate creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 22.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows realestate content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in realestate and related categories, Utahrealestatepaige offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Utahrealestatepaige's tier (Mid, 148K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Her first name is Paige, built directly into her handle @utahrealestatepaige. She has leaned into that personal branding from the start, making her name synonymous with Utah real estate content across Instagram and TikTok.
Paige is a Team Lead at Real Brokerage (tagged as @realbrokerage), where she leads a team called Utah's Finest. She focuses on helping buyers and sellers across the Utah market and has built her team under that brokerage's model.
Paige has shared content about generating over $67 million in annual sales with zero cold calls and no money spent on paid lead generation. Her strategy is rooted in building an organic social media audience that converts directly into clients, which she documents openly as a core part of her brand.
The hashtag #wetalkedaboutthispaige is a recurring content thread on her Instagram where she circles back to advice, predictions, or market takes she had previously shared. It functions as a callback series that reinforces her credibility and keeps her audience tracking her long-term commentary.
Paige lists @salt_cinema alongside a camera emoji in her Instagram bio, signaling a video or creative production project separate from her real estate work. It suggests she is involved in content production beyond her realtor persona, though it appears connected to the Utah market.
Yes, Paige regularly tags #saltlakeparadeofhomes in her content, indicating she tours and showcases homes featured in Salt Lake City's annual Parade of Homes event. This fits her broader focus on Utah luxury and custom home content.
Paige has posted content specifically arguing that the team lead model most agents build is the one they should avoid. Drawing on her own experience as a Team Lead, she offers a contrarian take on how agents structure and scale real estate teams, which has become one of her more notable content angles for a professional audience.
Her Instagram bio states she has 12 years of experience as a realtor, putting her career start around 2014. That background predates her social media growth and is a key part of how she positions her market expertise to both buyers and fellow agents.
Paige creates content for both audiences. She posts Utah home tours, luxury and custom property showcases, and local market content aimed at buyers and sellers, while also sharing business strategy content — like organic lead generation and team building advice — targeted at real estate agents and entrepreneurs looking to grow without paid advertising.
Paige is based in the Salt Lake City area, which anchors most of her content — from Salt Lake Parade of Homes coverage to hashtags like #saltlakecityrealestate. While her audience spans the US and beyond, her listings and local expertise are centered in the greater Salt Lake market.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@utahrealestatepaige · YouTube
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