United States
Urban Jungle Blog is a lifestyle and home-décor platform co-founded by Igor Josif and Joel Luc Petit (@joelixjoelix), built around living with plants as a design philosophy rather than a hobby.
Total Followers -0.2%
1.1M
Across Instagram
Primary Platform
YouTube
1.1M followers · 100% of audience
Engagement
1.4%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $14K–$32K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 1,148,026 | -3K | 1.4% | — | 1 months ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -2755 -0.2% | +0 +0.0% | +0 +0.0% | -2755 |
| Last 90 days | -6659 -0.6% | +0 +0.0% | +0 +0.0% | -6659 |
| Last 365 days | -6659 -0.6% | +0 +0.0% | +0 +0.0% | -6659 |
Daily follower snapshots from CreatorDB's longitudinal index.
Urban Jungle Blog is a lifestyle and home-décor platform co-founded by Igor Josif and Joel Luc Petit (@joelixjoelix), built around living with plants as a design philosophy rather than a hobby. Launched in the early 2010s as a visual mood-board blog, it grew into a recognized houseplant community brand, popularizing hashtags like #urbanjunglebloggers that now serve as gathering points for plant enthusiasts worldwide. Content centers on lush, styled interior photography — monstera leaves against white walls, trailing plants in sun-drenched apartments — delivered with a consistent European aesthetic sensibility. The duo extended the brand into print with two books, 'Urban Jungle' and 'Plant Tribe,' anchoring their presence beyond social media.
Their following skews heavily female and concentrates in the millennial and older-Gen-Z age bands — an audience that correlates closely with home-décor purchasing and plant retail, making the account a natural fit for garden, home goods, and wellness brands. Engagement sits near category median for an account of this scale, reflecting the broad, aspirational nature of the content rather than tight community interaction. Their sponsored collaboration with Stella Palm points to continued alignment with premium plant-adjacent brands. With a published back catalog, an established community hashtag, and a durable visual identity, Urban Jungle Blog holds a reference-brand position in the houseplant lifestyle space that new entrants in botanicals and home décor consistently seek out.
Urbanjungleblog reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a gardening creator they map naturally to brands targeting that space. Demonstrated partners include stellapalm.cr. Engagement on YouTube runs around 1.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows gardening content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in gardening and related categories, Urbanjungleblog offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Urbanjungleblog's tier (Macro, 1.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Urban Jungle Blog is a collaborative project run by two creators, Igor Josif (@igorjosif) and his co-founder who goes by @joelixjoelix. Together they built the brand into a community platform for plant lovers worldwide, growing it to over a million Instagram followers.
Plant Tribe is one of two books published under the Urban Jungle brand, promoted directly in their Instagram bio as a recommended read for plant lovers. It extends the duo's lifestyle philosophy — living happily alongside plants — beyond social media into a tangible guide.
The Urban Jungle book is the original print publication from the brand's founders, focused on styling and living with houseplants. Alongside Plant Tribe, it forms the literary core of the Urban Jungle brand and is recommended in their bio as part of the full community experience.
#urbanjunglebloggers is a global community hashtag created and championed by Urban Jungle Blog, used by plant enthusiasts worldwide to share their indoor plant setups and collections. It turns the account into a curated movement rather than just a single creator's feed, with thousands of posts from the community.
#weekendsareforplantshopping is a signature content theme and community hashtag from Urban Jungle Blog, celebrating the ritual of visiting nurseries and plant markets on weekends. It reflects the brand's lifestyle-first approach — framing plant collecting as a joyful, shared weekend activity rather than a technical hobby.
#monsteramonday is a recurring content theme that Urban Jungle Blog uses to spotlight the massively popular monstera plant and invite community participation. It gives followers a weekly shared moment to post and engage around one of the most beloved houseplants in the indoor gardening world.
Yes, Urban Jungle Blog ran sponsored content in partnership with stellapalm.cr on Instagram in 2026. The collaboration fits naturally within their niche, as Stella Palm operates in the tropical and ornamental plant space that aligns directly with the Urban Jungle audience.
YouTube is listed as Urban Jungle Blog's primary platform, though their most established and engaged community lives on Instagram, where they have built a following of over a million. The brand has maintained a multi-platform presence to reach plant lovers wherever they spend time online.
Urban Jungle Blog pitches to a broad range of plant enthusiasts, with content spanning beginner-friendly inspiration and more curated collector-level aesthetics. Their community hashtags like #houseplantclub and #houseofplantlovers suggest an inclusive, lifestyle-forward approach rather than a strictly expert-facing one.
Urban Jungle Blog has well over a million followers on Instagram, placing them in the Macro influencer tier. Their audience skews heavily female and is concentrated in the 25–44 age range, reflecting the core demographic of the houseplant lifestyle space.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@urbanjungleblog · YouTube
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