Data refreshed Sep 22, 2026 · 11:12 AM UTC
Faith & Religion 🏳 —

Upsetthegram

Full Creator Stats Live · Updated 2026-09-22

Tim Ross is a Dallas-based pastor, speaker, and media personality operating under the "Upset The World" ministry brand — a name that frames his entire creative output around disruptive, gospel-centered conversation.

NicheFaith & Religion TierMacro Engagement7.5%

Total Followers +1.3%

1.3M

Across YouTube, Instagram

Primary Platform

YouTube

375K followers · 29% of audience

Engagement

7.5%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $14K–$33K / IG post

Recent news · 3 items

Performance Across Platforms

Updated 2026-09-22
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 375,000 +4K 7.5% 3.5 4 days ago
Instagram 931,202 +14K 4.2% 5.8 1 day ago

Growth Trend

Last 365 days
WindowYouTubeInstagramCombined
Last 7 days +0 +0.0% +838 +0.1% +0 +0.0% +838
Last 30 days +4K +1.0% +14K +1.5% +0 +0.0% +18K
Last 90 days +7K +1.9% +21K +2.2% +0 +0.0% +28K
Last 365 days +7K +1.9% +21K +2.2% +0 +0.0% +28K

Audience Demographics

Premium
Premium insight

See who's actually watching

Age, gender, country and language splits — for every creator in our index.

Start free trial

14-day free trial

290K468K645K822K1000K Sep 24Dec 24Mar 24Jun 23Now
Click a platform to toggle · hover the dots for exact values

Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Upsetthegram

Tim Ross is a Dallas-based pastor, speaker, and media personality operating under the "Upset The World" ministry brand — a name that frames his entire creative output around disruptive, gospel-centered conversation. His flagship show, The Basement with Tim Ross, is a long-form interview and teaching podcast that strips away church formality in favor of candid discussions on faith, identity, and emotional health. Ross is closely affiliated with Transformation Church — the Dallas congregation led by Pastor Michael Todd — and that relationship has given his platform significant crossover reach within the broader charismatic and non-denominational Christian media ecosystem. A second show, Spending Lunch with Ju, features his wife Juliette and extends the brand's appeal to marriage, family, and women's faith content. High-profile guests like Deion Sanders demonstrate the show's growing pull beyond traditional ministry circles into mainstream cultural conversations.

Brand fit

Why brands partner

Upsetthegram reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a faith creator they map naturally to brands targeting that space. Demonstrated partners include BetterHelp. Engagement on YouTube runs around 7.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows faith content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in faith and related categories, Upsetthegram offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Upsetthegram's tier (Macro, 1.3M combined followers, —). Pulled from CreatorDB's category benchmarks.

Premium insight

See what they actually charge

Benchmark rates per post, Reel, video and integration — across every platform.

Start free trial

14-day free trial

Top Recent Content click to view

Last 60 days · tap a row to play

Want to Work With Creators Like Upsetthegram?

The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.

Frequently Asked Questions

What is The Basement with Tim Ross?

The Basement with Tim Ross is a faith-based podcast and interview show where Pastor Tim Ross hosts long-form conversations about Jesus, personal struggle, and real-life transformation. It sits at the center of the Upset The World brand on YouTube and has helped Tim build a Macro-tier following across multiple platforms through candid, unfiltered dialogue.

Did Tim Ross actually interview Deion Sanders aka Coach Prime?

Yes — Tim Ross sat down with Deion Sanders for an episode of The Basement focused on faith, fame, and fatherhood. The conversation was promoted heavily across Tim's social channels and is a strong example of his approach to bringing high-profile guests into honest, spiritually grounded discussions.

Who is Ju in Tim Ross's Spending Lunch with Ju series?

"Ju" is Juliette, Tim Ross's wife, who is named alongside their children Nathan and Noah in Tim's Instagram bio. Spending Lunch with Ju is her own show that lives on the Upset The World YouTube channel, giving Juliette a distinct platform within the broader family brand.

What church does Pastor Tim Ross lead?

Tim Ross is the founder and lead pastor of Embassy City Church in the Dallas–Fort Worth area of Texas. The church's vision mirrors the Upset The World mission — making faith culturally accessible, emotionally honest, and relevant to everyday life.

How is Tim Ross connected to Transformation Church?

Before launching Embassy City Church, Tim Ross served on staff at Transformation Church in Tulsa, Oklahoma, led by Pastor Michael Todd. That relationship still shows up in his content through hashtags like #transformationchurch and #tcnation, and a significant portion of his early audience came through that community.

What does "Upset The World" actually mean to Tim Ross?

Upset The World is Tim Ross's organization and defining mission statement — to spread the message, love, and hope of Jesus Christ in a way that disrupts comfortable, performative religion. The phrase anchors his business email, social branding, and the tone of every show and guest conversation under the umbrella.

What is Tim Ross's Missing Peace series about?

The Missing Peace is a faith-based series Tim Ross has built around the intersection of spiritual belief, inner peace, and emotional wholeness. It connects his broader message of vulnerability with practical questions about mental and spiritual health, and it surfaces as both a content series and a recurring hashtag across his platforms.

Why does Tim Ross keep talking about normalizing vulnerability?

Normalizing vulnerability is explicitly named in Tim's YouTube bio as a core part of his mission, not just a content strategy. He believes that honest, unguarded conversations about doubt, struggle, and faith are the only way to meaningfully reach people who have checked out of polished, institutional Christianity.

What brand sponsors Tim Ross's YouTube content?

BetterHelp, the online therapy and mental health platform, has sponsored content on Tim Ross's YouTube channel. The partnership is a natural fit given that his shows routinely explore emotional wellbeing, personal pain, and the kind of deep self-examination that overlaps directly with therapy culture.

How big is Tim Ross's total following across all platforms?

Across YouTube, Instagram, and TikTok combined, the Upset The World brand reaches well over a million and a half followers, placing Tim Ross firmly in the Macro tier of faith-based creators. His engagement rates run significantly above the category average, pointing to a deeply invested community rather than a passive audience.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Sep 22, 2026, 11:12 AM UTC · Slug: upsetthegram

Are you Upsetthegram?

If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.

Email hello@creatordb.app →