United States
UpFlip launched in the United States around 2019–2020 with a straightforward editorial premise: interview working business owners on camera and surface the actual numbers, systems, and decisions behind their companies.
Total Followers +1.7%
1.9M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.7M followers · 90% of audience
Engagement
2.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $2.9K–$7.3K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +116 +0.1% | +0 +0.0% | +116 |
| Last 30 days | +31K +1.8% | +1K +0.7% | +0 +0.0% | +32K |
| Last 90 days | +84K +4.9% | +8K +5.7% | +0 +0.0% | +92K |
| Last 365 days | +84K +4.9% | +8K +5.7% | +0 +0.0% | +92K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| NetSuite Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Baselane Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Hostinger Sponsorship | Sponsored content | YouTube | Sep 2025 | — |
| Fiverr Sponsorship | Sponsored content | YouTube | May 2025 | — |
| Trade Coffee Sponsorship | Sponsored content | YouTube | Apr 2025 | — |
| UpFlip Academy Education / e-learning | Founder / owned brand | YouTube | Long-term | — |
UpFlip launched in the United States around 2019–2020 with a straightforward editorial premise: interview working business owners on camera and surface the actual numbers, systems, and decisions behind their companies. Rather than motivational content or abstract entrepreneurship theory, the channel built its reputation on transparency — owners discuss real revenue figures, startup costs, and operational specifics that most business media avoids. The format pairs well with YouTube's long-form environment, and the channel has grown to a multi-million subscriber base concentrated almost entirely on that platform. The consistent cadence of uploads — spanning food businesses, service trades, e-commerce, and rental models — gives the library a reference-guide quality that keeps evergreen traffic flowing.
The audience skews decisively male and falls into the 25–44 bracket that encompasses both aspiring and early-stage entrepreneurs, with the overwhelming share based in the United States, United Kingdom, and Canada. That demographic profile has attracted sponsors oriented toward small-business infrastructure: accounting software through NetSuite, landlord banking through Baselane, web hosting through Hostinger, and freelance marketplace Fiverr — a tight, coherent sponsor mix that reinforces the channel's positioning as a practical resource rather than a general-interest finance outlet. With UpFlip Academy serving as a monetized extension of the content, the brand is gradually shifting from pure media toward an education-platform model, giving it a durability that pure ad-dependent channels in the entrepreneurship space often lack.
Upflip reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Education / e-learning, a clear signal of fit for brands in those categories. Demonstrated partners include NetSuite and Baselane. Engagement on YouTube runs around 2.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Upflip's tier (Macro, 1.9M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
UpFlip Academy is UpFlip's own paid education platform where active business owners teach people how to start or scale a service business. It goes deeper than the free YouTube channel and is promoted across UpFlip's Instagram and TikTok as the next step for viewers who want structured guidance rather than just inspiration.
UpFlip's entire premise is built around real, verified business owners — not actors, not coaches, and explicitly not gurus. Their YouTube bio states they uncover "the ideas, decisions, systems, numbers, and lessons behind companies that work," and their Instagram bio specifically calls out "taught by active business owners, not gurus" as a core differentiator.
UpFlip sources the revenue figures directly from the business owners they interview, presenting them as real reported numbers rather than projections or estimates. The channel positions itself against "overnight success stories or recycled business advice," so verifiable income figures from the featured owner are central to how each episode is structured.
Yes — vending machine businesses are one of UpFlip's recurring topics, consistent enough that #vendingmachinebusiness is among their most-used hashtags. These episodes typically break down startup costs, machine placement strategies, and the monthly income figures shared by real vending operators.
Yes — one of their standout videos highlights teenagers reportedly earning over $2,800 a day through a service business described as something "no one talks about." UpFlip regularly seeks out unconventional stories, including young entrepreneurs, to demonstrate that building a real business isn't limited by age or prior experience.
Airbnb hosting and the short-term rental model is a topic UpFlip covers regularly, with #airbnb, #airbnbbusiness, and #airbnbhostingforbeginners all appearing among their most-used hashtags. Their short-term rental episodes typically focus on how hosts got started, what the actual numbers look like, and practical tips for people considering the business model.
UpFlip's YouTube channel has partnered with business-focused sponsors including NetSuite, Baselane, Hostinger, Fiverr, and Trade Coffee. These integrations align naturally with their audience of aspiring and current business owners who need tools for accounting, web hosting, freelance hiring, and daily operations.
UpFlip covers an unusually wide range, from food operations like fried chicken sandwich shops and burger joints to service businesses, Airbnb rentals, vending machines, fish sales, and online-only business models. The common thread across every episode is a real owner sharing the specific revenue figures, systems, and decisions that make their business work.
UpFlip is specifically built for people starting from scratch or in the early stages of scaling. Every featured story traces how the owner found their idea, made their first dollar, and built repeatable systems — making the content practical and grounded rather than purely motivational or theory-based.
UpFlip has grown to well over one and a half million subscribers on YouTube, placing it in the Macro tier and making it one of the larger channels in the small business and entrepreneurship education space. Their engagement rate runs meaningfully above the category median, signaling an audience that actively engages rather than passively scrolls.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@upflip · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.