United States
Univision is the flagship digital presence of TelevisaUnivision, the dominant Spanish-language media conglomerate serving Hispanic audiences across the United States and Latin America.
Total Followers +0.6%
22.4M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
7.2M followers · 32% of audience
Engagement
3.1%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $98K–$228K / IG post
The network posted 6% year-over-year audience growth among Adults 18-49 in total-day programming — one of only a handful of networks across all of U.S. broadcast and cable to show positive gains.
CEO Daniel Alegre called 2025 "a pivotal year," citing ViX's record revenue and expanding margins as a now-central business engine heading into 2026.
Hosted by Thalía, Clarissa Molina, and Nadia Ferreira, the annual Latin music awards show broadcast across Univision, UniMás, Galavisión, and ViX.
The agreement restores Univision, UniMás, TUDN, and Galavisión to YouTube TV's base and Spanish plans, and adds ViX as a purchasable add-on via YouTube's Primetime Channels hub — with a planned expansion to Mexico in 2026.
The upfront announced 40 original vertical microdramas, a new multi-city live music festival (YA Fest, launching September 2026), and a deal with Concacaf adding women's tournaments to its sports lineup.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +9K +0.1% | +0 +0.0% | +9K |
| Last 30 days | +10K +0.1% | +29K +0.4% | +102K +1.5% | +140K |
| Last 90 days | +40K +0.6% | +119K +1.5% | +424K +6.1% | +584K |
| Last 365 days | +40K +0.6% | +119K +1.5% | +424K +6.1% | +584K |
Daily follower snapshots from CreatorDB's longitudinal index.
Univision is the flagship digital presence of TelevisaUnivision, the dominant Spanish-language media conglomerate serving Hispanic audiences across the United States and Latin America. Originally launched as a broadcast network in the early 1960s, Univision spent decades as the primary US television destination for Spanish-speaking communities, competing directly with Telemundo for ratings and cultural relevance. Its social channels distribute clips and highlights from tentpole programming — morning show Despierta América, celebrity entertainment staple El Gordo y La Flaca, and marquee events like Premios Juventud — maintaining a direct connection with viewers between broadcast windows.
Content strategy increasingly doubles as a pipeline to ViX, TelevisaUnivision's streaming platform, with trailers and short-form clips actively funneling social audiences toward the subscription service. The digital fanbase skews toward adults aged 25–44, with Mexico and the US together accounting for the majority of followers — a genuinely cross-border readership uncommon among US-headquartered media brands. Engagement running at roughly double the category median suggests an active, loyal community rather than passive reach. As TelevisaUnivision consolidates its streaming ambitions around ViX, Univision's multi-platform social presence functions simultaneously as audience retention infrastructure and top-of-funnel discovery for an expanding Spanish-language content library.
Univision reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an entertainment creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in entertainment and related categories, Univision offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Univision's tier (Mega, 22.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
ViX is TelevisaUnivision's Spanish-language streaming platform, available in both a free ad-supported version and a premium subscription tier. Univision's YouTube channel regularly posts trailers and full episode clips that funnel viewers directly to ViX, making it a central piece of the brand's digital strategy. It functions as the flagship on-demand destination for Hispanic audiences across the US and Latin America.
El Gordo y La Flaca is one of Univision's longest-running celebrity entertainment programs, covering celebrity gossip, pop culture news, and lifestyle content for Spanish-speaking audiences. It has been on air for over two decades and remains one of the most recognizable shows in the Univision lineup, frequently trending under the hashtag #gyf across social media. The show consistently drives some of the highest engagement on Univision's YouTube and Instagram channels.
Despierta América is Univision's flagship morning show, often described as the Spanish-language equivalent of Today or Good Morning America. It covers breaking news, lifestyle segments, celebrity interviews, and entertainment for Hispanic viewers in the United States. The show is a cornerstone of Univision's live programming and regularly supplies clip content across their YouTube and Instagram platforms.
Premios Juventud is Univision's annual fan-voted awards show celebrating Latin music, pop culture, and youth entertainment. It is one of the most anticipated events in the Latin entertainment calendar, regularly drawing major artists and generating millions of social media interactions under hashtags like #premiosjuventud. The ceremony airs on Univision and is also available to stream on ViX.
Yes, Univision and Mexican broadcast giant Televisa completed their merger in 2022 to form TelevisaUnivision, creating the world's largest Spanish-language media company. The combined entity controls major broadcast networks in the US and Mexico, the ViX streaming platform, and an enormous library of telenovelas and original programming. This is why Univision's YouTube channel now features Televisa-produced titles like Una Familia de Diez alongside its own US productions.
Juego de Voces is a music and singing competition format featured as one of Univision's signature entertainment shows. It is listed alongside Despierta América and El Gordo y La Flaca in Univision's own YouTube channel description, signaling its status as a flagship program for the network. The show is part of Univision's broader push to develop original Spanish-language entertainment that competes with other major Latin variety formats.
Una Familia de Diez is a beloved long-running Mexican family sitcom originally produced by Televisa, following the comedic daily life of a large extended family. Since the TelevisaUnivision merger, full episodes are available on the ViX platform, and Univision actively promotes the series with clips on YouTube and Instagram. It is one of the most recognizable Spanish-language comedies in the TelevisaUnivision catalog.
Argentine actor Julián Gil spoke candidly in a Univision interview about his deep desire to spend more time with his son Matías, a subject tied to his widely covered custody dispute with actress Marjorie de Sousa. The emotional interview resonated strongly with Univision's Spanish-speaking audience, who had followed the story closely for years. Univision regularly features this type of personal celebrity storytelling, which tends to drive high engagement across their social media channels.
Univision posts almost exclusively in Spanish across YouTube, Instagram, and TikTok, which is central to its identity as the leading Spanish-language media network in the United States. This Spanish-first approach is deliberate and reflects the network's core audience of Spanish-dominant Hispanic viewers in the US and across Latin America. It sets Univision apart from English-language competitors and is a major reason the brand maintains strong engagement well above typical media-company benchmarks.
Univision's largest online audience is concentrated in Mexico, followed by the United States, with meaningful viewership also coming from Argentina, Colombia, and Spain. This pan-Latin reach reflects the network's expanded footprint after the TelevisaUnivision merger, which deepened its ties to Mexican production and distribution. The strong Mexican audience share is especially notable for a network originally built around US Hispanic broadcasting.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@univision · YouTube
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