Unbox Therapy

Unbox Therapy is hosted by Lewis Hilsenteger, a Canadian content creator who built the channel into one of the largest tech and gadget destinations on YouTube. He occasionally appears under his own name in press coverage, but the brand name Unbox Therapy is how he is universally known to his tens of millions of subscribers.

Yes, Lewis Hilsenteger is Canadian and the channel has been based in Canada throughout its run. Despite drawing a large share of viewers from the United States, the UK, and India, the creator and production are rooted in Canada.

Yes — the viral 2014 video in which Lewis demonstrated that the iPhone 6 Plus could be bent by hand is one of the most-watched tech videos in YouTube history and helped ignite the so-called 'bendgate' controversy. That single video brought Unbox Therapy to global attention almost overnight and remains one of the defining moments in YouTube tech coverage.

It is Unbox Therapy's signature tagline used across both YouTube and Instagram, signalling that every product is stripped of marketing spin and shown for exactly what it is straight out of the box. The phrase defines the channel's identity as a raw, hands-on reveal experience rather than a polished advertising format.

Yes, Samsung ran sponsored content with Unbox Therapy on YouTube as recently as spring 2026, making it one of several major smartphone brands to invest in the channel around the same period. OPPO and LG also sponsored content in that same window, underscoring how central Unbox Therapy is to flagship smartphone launch campaigns.

Yes, a dedicated camera test of the OPPO Find X9 Ultra appears among Unbox Therapy's recent uploads, putting the phone's photography capabilities through their paces against top-tier competition. OPPO is also a confirmed channel sponsor for 2026, so the relationship between the brand and the channel extends well beyond a single video.

Yes, EV and Tesla content has appeared on the channel, with hashtags like #tesla, #ev, and #electriccar featuring in recent posts alongside hands-on electric vehicle coverage. The channel's mandate of showcasing the coolest products on the planet naturally pushes it beyond smartphones into cars and emerging transportation technology.

The code UNBOX5 has appeared in recent sponsored posts, offering viewers an exclusive discount through active partner deals. Promo codes like this typically rotate with each sponsorship campaign, so checking the description of the latest video is the most reliable way to confirm which codes are currently live.

Salesforce and Slack both ran sponsored content with Unbox Therapy on YouTube in early 2026, which is a notable pairing given the channel's consumer-gadget focus. It reflects a broader trend of B2B software brands targeting mega-creator audiences to reach the large share of young professional men who watch tech channels — a demographic that overlaps heavily with workplace-tools buyers.

Overwhelmingly so — women make up only a small fraction of the channel's viewership, with the core audience being men aged 18 to 34. This demographic profile is a key reason brands like Samsung, LG, and OPPO treat Unbox Therapy as a priority buy for flagship product launches.