United States
Ultra Music Festival is one of the most prominent annual electronic dance music events in the United States, held each March at Bayfront Park in downtown Miami.
Total Followers -0.1%
3.6M
Across Instagram, TikTok
Primary Platform
3.4M followers · 94% of audience
Engagement
3.8%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $41K–$95K / IG post
The three-day festival ran July 10–12 at Park Mladeži Stadium in Split, drawing an expected 150,000+ attendees from over 140 countries. Headliners included Calvin Harris, Martin Garrix, Hardwell, FISHER, John Summit, and Dom Dolla across four stages.
Ultra's underground club residency series secured its fifth consecutive season at the iconic Amnesia venue in Ibiza, cementing the brand's year-round presence beyond its flagship festivals.
Ultra Music Festival took place March 27–29 at Bayfront Park, headlined by Major Lazer, John Summit, and Martin Garrix b2b Alesso, while making history as the first major U.S. electronic festival to power a stage with zero-emission batteries.
The new program pairs Ultra's ongoing environmental commitments — including its "Greener Festival" certification — with artist-driven sustainability pledges and the return of Miami community events Bayfront Bark and Making Waves.
The brand continues its global expansion with a first-ever New Zealand edition, adding to existing events across Australia, Europe, Latin America, and beyond.
| Window | TikTok | Combined | ||
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| Last 7 days | +341 +0.0% | +0 +0.0% | +0 +0.0% | +341 |
| Last 30 days | -2045 -0.1% | +0 +0.0% | +0 +0.0% | -2045 |
| Last 90 days | -59998 -1.8% | +0 +0.0% | +0 +0.0% | -59998 |
| Last 365 days | -59998 -1.8% | +0 +0.0% | +0 +0.0% | -59998 |
Daily follower snapshots from CreatorDB's longitudinal index.
Ultra Music Festival is one of the most prominent annual electronic dance music events in the United States, held each March at Bayfront Park in downtown Miami. Founded in 1999, it has grown from a single-weekend Miami showcase into a global franchise spanning events across Europe — notably Ultra Europe in Split, Croatia — as well as events in Asia and beyond. The festival's programming spans the full EDM spectrum, from mainstage trance and progressive house headliners like Martin Garrix and Armin van Buuren to underground techno and house through its Resistance sub-brand, which has developed its own standalone identity including Resistance Ibiza.
The official social accounts function primarily as a real-time broadcast channel during festival windows, mixing artist callouts, day-recap content, and live-moment clips that sustain an audience that skews heavily male and concentrates in the 25–34 age band — a core EDM demographic with genuine purchasing power for travel and festival tickets. Engagement rates running well above category norms reflect a fanbase that follows the brand year-round in anticipation of lineups and announcements rather than passive scrollers. As live-event IP increasingly monetizes through streaming partnerships, branded experiences, and international expansions, Ultra's social reach positions it as a durable media asset within the global festival and electronic music landscape.
ultra reaches an audience concentrated in United States primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. As a music creator they map naturally to brands targeting that space. Engagement on Instagram runs around 3.8%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at @ultra's tier (Macro, 3.6M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Ultra Music Festival 2027 is scheduled for March 26, 27, and 28 at Bayfront Park in Miami. The festival runs across three days and typically features multi-stage lineups headlined by the biggest names in electronic music.
Ultra Music Festival takes place at Bayfront Park in downtown Miami, Florida, right along the waterfront. The iconic outdoor venue has become synonymous with the festival's massive main stage productions and cityscape backdrop.
Yes — the City of Miami declined to renew Ultra's permit for Bayfront Park after the 2018 edition, forcing the festival to relocate to Virginia Key for 2019. After significant backlash from fans and organizers, the festival negotiated its return to Bayfront Park, where it has remained.
Resistance is Ultra's underground electronic music brand, focused on techno, house, and deeper sounds that contrast with the main stage EDM lineup. It operates as its own stage and event series, including a standalone presence in Ibiza under the Resistance Ibiza name.
Resistance Ibiza is Ultra's underground music residency on the island of Ibiza, running separately from the main Miami festival. It brings the Resistance stage concept — focusing on techno and deep house — to one of the world's most iconic clubbing destinations.
Ultra Europe is the international flagship edition of Ultra Music Festival, held in Split, Croatia. It draws a massive European crowd each summer and features many of the same headliners as the Miami event, including artists like Martin Garrix and Armin van Buuren.
Yes — Martin Garrix is one of the most frequently featured artists on the Ultra Main Stage, both in Miami and at Ultra Europe. He has debuted new material at the festival, with recent Ultra Europe sets described by the official account as showcasing something entirely new.
Yes — Armin van Buuren has performed at Ultra Europe, and during a recent edition he brought out artist SACHA for a special collaborative moment on stage. Van Buuren is a regular presence across Ultra events globally given his status as one of trance music's biggest names.
Ultra Music Festival was founded in 1999 in Miami by Russell Faibisch and Alex Omes, named after the 1997 Depeche Mode album. What began as a one-day event on Miami Beach has grown into one of the world's largest and most-watched electronic music festivals.
No — Ultra Miami and Ultra Europe are separate events under the same brand. Ultra Miami is the original festival held each March at Bayfront Park in Florida, while Ultra Europe is a distinct summer event held in Split, Croatia, with its own lineup and production. Both are official Ultra events but require separate tickets.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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