Germany
Ulfposh is a creator with a presence on Instagram (223,719 followers), based in Germany. Their content sits in the news & commentary space.
Total Followers +16.1%
224K
Across Instagram
Primary Platform
YouTube
224K followers · 100% of audience
Engagement
3.9%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.5K–$11K / IG post
Shortly after releasing 'Bückbürgertum,' he voluntarily left his role as publisher of the POLITICO/WELT/Business Insider premium group to work as a freelance author and podcaster full-time.
Published June 15, 2026 by Westend Verlag, the 352-page hardcover charted on Germany's premier non-fiction list for multiple consecutive weeks and received a review in the Süddeutsche Zeitung.
Poschardt joined auto journalists Carl Lehmann and Julian Hylla on their newly launched 'Die Marshalls - Autopodcast' for an episode on Germany's car industry — the hashtag #diemarshalls features prominently in his social content.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 223,719 | +36K | 3.9% | 10.7 | 1 day ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +4K +1.8% | +0 +0.0% | +0 +0.0% | +4K |
| Last 30 days | +36K +16.1% | +0 +0.0% | +0 +0.0% | +36K |
| Last 90 days | +90K +40.1% | +0 +0.0% | +0 +0.0% | +90K |
| Last 365 days | +90K +40.1% | +0 +0.0% | +0 +0.0% | +90K |
Daily follower snapshots from CreatorDB's longitudinal index.
Ulfposh is a creator with a presence on Instagram (223,719 followers), based in Germany. Their content sits in the news & commentary space. Their YouTube bio reads: "BÜCKBÜRGERTUM". The full audience and engagement breakdown is below.
Ulfposh reaches an audience concentrated in Germany primarily through YouTube, and is best activated via Instagram Reels and Stories. As an entertainment creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Germany-focused brands in entertainment and related categories, Ulfposh offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Ulfposh's tier (Mid, 224K combined followers, Germany). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
"Bückbürgertum" is a satirical German compound word fusing "bücken" (to bow or bend down) with "Bürgertum" (the middle class or bourgeoisie), roughly conveying something like "the groveling middle class" or "the crouching citizenry." It is used in critical German discourse to mock conformist, authority-submissive behavior in mainstream society — and it appears to be the defining theme and ideological anchor of Ulfposh's entire content brand.
"Die Marshalls" is the signature hashtag and what appears to be a named recurring content format at the core of Ulfposh's brand. It is prominent enough to function as a community label across his posts, suggesting it is a specific series or cast of characters rather than a one-off segment — though the exact format evolves with his output.
Ulfposh declares himself a journalist in his Instagram category, which aligns with his commentary-driven framing and the satirical political critique embedded in his "Bückbürgertum" branding. Whether he operates with formal press credentials or as an independent media commentator, his declared identity reflects a journalistic and critical-commentary approach rather than entertainment-first content.
Based on his bio, declared journalist category, and signature concept of "Bückbürgertum," Ulfposh's content centers on satirical social and political commentary targeting conformism, authority-deference, and mainstream German culture. His audience skews heavily toward young adult German men, which fits sharp domestic cultural and political critique rather than broad entertainment.
Ulfposh recorded over 16% follower growth on Instagram within a single 30-day window, which is unusually fast for a mid-tier commentary creator. That kind of spike typically signals a post going viral, a news cycle his content directly tapped into, or a wave of sharing driven by a heated cultural or political moment in Germany.
His branding around "Bückbürgertum" — a term aimed squarely at conformist, authority-deferring behavior — strongly implies a skeptical or satirical stance toward mainstream German political and social culture. This positioning is a hallmark of independent German commentary creators who build loyal audiences by challenging establishment narratives rather than amplifying them.
Ulfposh's engagement rate runs at well more than double the typical benchmark for creators in his tier and category, which is a significant outlier. Opinion-driven and satirical commentary tends to provoke strong reactions — comments, shares, and debate — meaning his audience actively participates rather than passively scrolling, which drives engagement far above the norm.
Yes — the large majority of Ulfposh's audience is in Germany, Austria, and Switzerland, confirming his content is produced in German for a German-speaking viewership. His reach outside the DACH region is minimal, meaning he is deliberately creating for a domestic audience rather than chasing an international one.
Ulfposh is based in Germany, and his audience composition reflects that strongly — roughly three-quarters of his followers are in Germany, with most of the remainder coming from the broader German-speaking world in Austria and Switzerland. He is firmly a DACH-market creator.
Ulfposh sits in the mid-tier range with a combined following in the low hundreds of thousands — established and brand-ready, but below the mass-reach German commentators who have built audiences in the millions. What sets him apart at his size is an engagement rate well above category average, signaling a tightly bonded and unusually active community.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@ulfposh · YouTube
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