Shigure Ui is a Japan-based professional illustrator and independent VTuber best known within the virtual content ecosystem as the character designer — or "mama" — of Hololive member Oozora Subaru.
Total Followers +0.4%
2.9M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
2.3M followers · 79% of audience
Engagement
5.4%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $3.3K–$8.3K / IG post
Her largest live event to date, featuring surprise guests and multiple new costume reveals. Music Natalie covered the full show in a live report.
The show at venue '6142' ran May 2–June 7, 2026, featuring new original illustrations, immersive experiences, and event merchandise — co-produced with creator agency INCOLORE.
The AI singing voice library, developed with Techno-Speech, went on sale May 30, 2025 and sold out its physical edition shortly after release.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +10K +0.4% | +2K +1.1% | +0 +0.0% | +12K |
| Last 90 days | +20K +0.9% | +0 +0.0% | +0 +0.0% | +20K |
| Last 365 days | +20K +0.9% | +0 +0.0% | +0 +0.0% | +20K |
Daily follower snapshots from CreatorDB's longitudinal index.
Shigure Ui is a Japan-based professional illustrator and independent VTuber best known within the virtual content ecosystem as the character designer — or "mama" — of Hololive member Oozora Subaru. Operating as a solo creator rather than under a talent agency, she built her YouTube channel around a deliberately casual, easygoing streaming format she describes as "relaxed and loose," before expanding meaningfully into original music production. Her dual identity as a working visual artist and live performer gives her a distinct foothold among creators who straddle the illustration and VTuber communities.
Her original song "粛聖!! ロリ神レクイエム☆" drove substantial viral momentum and established her as a credible singer-songwriter alongside her illustration work, with subsequent releases featuring producers such as じん and IOSYS signaling a deliberate grounding in Japan's doujin and internet music scenes. Her engagement rate runs well above category norms, pointing to a closely invested fanbase rather than passive viewership. Despite primarily Japanese-language content, her audience skews heavily toward English, Portuguese, and Spanish-speaking markets — a cross-linguistic reach typical of VTubers whose music and visual aesthetic travels across language barriers — positioning her as a compelling option for brands targeting anime and global internet culture demographics.
Ui_Shig reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a music creator they map naturally to brands targeting that space. Engagement on YouTube runs around 5.4%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Ui_Shig's tier (Macro, 2.9M combined followers, —). Pulled from CreatorDB's category benchmarks.
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Yes, Shigure Ui is the professional character designer — referred to as 'mama' in VTuber fan culture — for Ouro Kronii of Hololive Council EN, as well as for Laplus Darkness of Hololive JP. Her illustration career gives her deep ties to the Hololive ecosystem even though she has always remained fully independent from the agency.
Shigure Ui is an independent VTuber (個人Vtuber) with no agency affiliation — she manages her own channel, streams, and original music entirely on her own. Her bio explicitly describes her as an illustrator and solo VTuber, separate from any corporate talent group.
粛聖!! ロリ神レクイエム☆ is one of Shigure Ui's most widely circulated original songs, often tagged by fans as ##ロリ神. The song spread heavily across Japanese social media and the broader VTuber music community, becoming the track most commonly associated with her name outside her illustration work.
Yes — the original song 'ひっひっふー' was written and produced for Shigure Ui by じん (Jin), the composer behind the Kagerou Project multimedia series. This brought together two long-established figures in Japanese internet creative culture for a single original track.
Shigure Ui identifies first and foremost as a professional illustrator (イラストレーター), with VTubing as a complementary creative outlet rather than her primary career title. Her Pixiv page, FANBOX, and character design credits for major VTuber talents all reflect an active commercial illustration career running alongside her streaming.
ういの校内放送 translates roughly to 'Ui's School Broadcast' and is a recurring content series with its own dedicated hashtag (##ういの校内放送). The format uses a school-announcement framing and has become one of the more recognizable recurring formats on her channel.
Yes — Shigure Ui has a 3D model, documented through content published under the tag ##しぐれうい3d. For an independent VTuber, a fully realized 3D model is a significant production achievement, and her 3D appearances have been celebrated as milestone events by her fanbase.
'ういこうせん' is an original song created for Shigure Ui by Aiobahn and the +81 collective. Aiobahn is one of Japan's prominent electronic music producers, making the collaboration a notable crossover between the mainstream J-music production scene and the independent VTuber world.
Shigure Ui has released original songs produced by じん (Jin of Kagerou Project), Aiobahn with the +81 collective, and the IOSYS unit featuring まろん and D.watt. The breadth of those collaborators — spanning chiptune, electronic, and narrative-driven J-pop — reflects her standing as a serious original music artist within the VTuber space.
Shigure Ui has surpassed two million subscribers on YouTube, placing her in the Macro tier of creators. Her engagement rate runs significantly above the category average for channels her size, which is a strong signal of a highly active and loyal fanbase rather than passive viewership.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@ui_shig · YouTube
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