Australia
Tyla, known by her handle Tylabrim, is a Brisbane-based lifestyle and fashion creator whose Instagram presence weaves together three distinct threads: petite fashion styling, home aesthetics, and a candid beginner DJ journey.
Total Followers +1.0%
145K
Across Instagram, TikTok
Primary Platform
24K followers · 17% of audience
Engagement
2.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $601–$1.7K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +462 +1.9% | +799 +0.7% | +0 +0.0% | +1K |
| Last 30 days | +1K +6.1% | +0 +0.0% | +0 +0.0% | +1K |
| Last 90 days | +6K +23.9% | +0 +0.0% | +0 +0.0% | +6K |
| Last 365 days | +6K +23.9% | +0 +0.0% | +0 +0.0% | +6K |
Daily follower snapshots from CreatorDB's longitudinal index.
Tyla, known by her handle Tylabrim, is a Brisbane-based lifestyle and fashion creator whose Instagram presence weaves together three distinct threads: petite fashion styling, home aesthetics, and a candid beginner DJ journey. At 5'2", she positions herself as a relatable reference for petite women navigating going-out and everyday style. Her posting tone is casual and conversational — wedding guest dress dilemmas, relatable lifestyle moments, and food reactions sit alongside travel content, creating a varied slice-of-life feed rather than a single-niche account.
Tylabrim reaches an audience concentrated in Australia primarily through Instagram, and is best activated via Instagram Reels and Stories. As a fashion creator they map naturally to brands targeting that space. Demonstrated partners include virginaustralia. Engagement on Instagram runs around 1.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Australia-focused brands in fashion and related categories, Tylabrim offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Tylabrim's tier (Mid, 145K combined followers, Australia). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Tylabrim openly identifies as a beginner DJ, documenting her learning process rather than presenting herself as an established artist. She uses hashtags like #djjourney and #beginnerdj to signal she is sharing the craft from scratch, which has built a following of people interested in watching that journey unfold in real time.
Tylabrim uses #girldj to frame her DJ journey from the perspective of a woman entering a space that is still male-dominated. Alongside #djjourney and #beginnerdj, it functions as community-building content aimed at other women who are curious about or starting out in DJing, and it is one of the more distinctive angles that sets her apart from straightforward fashion accounts.
Yes — Tylabrim is 5'2" and specifically tags her content with #petitestyle, making her a reference point for shorter women looking for going-out outfit inspiration. Her fashion posts cover everything from nightlife looks tagged #outfitofthenight to event dressing like wedding guest outfits.
Tylabrim partnered with Virgin Australia on a sponsored Instagram campaign in mid-2026, encouraging her followers to book a trip. The collaboration fits naturally with her Brisbane base and the lifestyle-travel crossover in her content.
Wedding guest dress inspiration appears in Tylabrim's content — she has posted about specific outfit choices for weddings and asked her audience whether a look was too over-the-top for the occasion. It sits comfortably alongside her broader petite style and going-out fashion content.
Home styling is one of the three pillars Tylabrim lists in her own Instagram bio, alongside fashion and her DJ journey. While her feed leans heavily into outfits and lifestyle moments, interior and home décor content appears as a recurring theme aimed at her predominantly young Australian audience.
Beyond fashion and DJing, Tylabrim shares softer lifestyle moments she describes as "life in between" — aesthetic posts like moon-watching content tagged #fullmoon, food moments, and everyday observations. This slice-of-life layer gives her account a more personal, journal-style tone compared to purely niche creators.
Tylabrim is based in Brisbane, Australia, which she names directly in her Instagram bio. Her audience is predominantly Australian, and her content — from going-out fashion to a travel partnership with Virgin Australia — reflects a Brisbane lifestyle and perspective.
Tylabrim's Instagram audience skews young, with the majority of followers in the 18–34 age bracket and a roughly even split between women and men. Her top audience countries are Australia, the United States, and the United Kingdom, reflecting the wider crossover appeal of petite fashion and lifestyle content beyond her home market.
Tylabrim's primary and most active platform is Instagram, where she posts under the handle @tylabrim. For brand collaboration inquiries she lists a dedicated email — tyla@tylabrim.com — directly in her bio, which is typical for creators at the Micro tier actively seeking partnerships.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@tylabrim · Instagram
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