United States
Txstatefootball is the official Instagram presence of the Texas State Bobcats football program, based in San Marcos, Texas.
Total Followers +4.9%
71K
Across Instagram
Primary Platform
71K followers · 100% of audience
Engagement
4.1%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.4K–$3.6K / IG post
The Bobcats are competing in the Pac-12 Conference for the first time, after 13 years as a Sun Belt member — a major program milestone under head coach G.J. Kinne (now in his 4th season).
Texas State capped its 2025 season with a dominant bowl victory on ESPN, securing the program's third straight bowl win and its third consecutive seven-plus win season — the first time that's happened since the early 1980s.
Windham was brought on to lead the defense heading into the program's landmark Pac-12 era.
Texas State Athletics revealed a full promotional calendar for seven home games at UFCU Stadium, highlighted by a Bobcats Blackout vs. Colorado State and Homecoming vs. Utah State.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 71,435 | +4K | 4.1% | 19.4 | 2 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +600 +0.8% | +0 +0.0% | +0 +0.0% | +600 |
| Last 30 days | +4K +4.9% | +0 +0.0% | +0 +0.0% | +4K |
| Last 90 days | +6K +9.0% | +0 +0.0% | +0 +0.0% | +6K |
| Last 365 days | +6K +9.0% | +0 +0.0% | +0 +0.0% | +6K |
Daily follower snapshots from CreatorDB's longitudinal index.
Txstatefootball is the official Instagram presence of the Texas State Bobcats football program, based in San Marcos, Texas. The Bobcats compete at the FBS level in the Sun Belt Conference, having made the transition from FCS play in 2012 — a program still establishing its footing among the sport's upper tiers. The account functions as the team's primary visual channel, delivering game-day coverage, recruiting announcements, locker-room content, and community-driven posts anchored by the school's signature rallying cry, "Eat 'Em Up." The hashtag cluster around #txst and #txstsjmc also reflects active engagement with the university's broader student body, particularly its journalism school, suggesting cross-campus content reach beyond purely athletic audiences.
Txstatefootball reaches an audience concentrated in United States primarily through Instagram, and is best activated via Instagram Reels and Stories. As a sport creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 5.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in sport and related categories, Txstatefootball offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Txstatefootball's tier (Micro, 71K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
"Eat Em Up" is the signature rallying cry of Texas State Bobcat athletics, rooted in the predatory nature of the bobcat mascot. It appears on nearly every post the official football Instagram makes and is the centerpiece of the fan cheer tradition at Bobcat Stadium in San Marcos.
Texas State Bobcat football competes in the Sun Belt Conference at the FBS level. The Bobcats joined the Sun Belt when they made the jump from FCS competition in 2012, leaving behind the Southland Conference where they had spent decades.
Texas State made the transition from the Football Championship Subdivision to the Football Bowl Subdivision in 2012. The move was a major step up in competition level and brought the program into the Sun Belt Conference, which has since grown into one of the more nationally prominent Group of Five leagues.
The Texas State Bobcats play their home games at Bobcat Stadium on the Texas State University campus in San Marcos, Texas. The playing surface inside the stadium is named Jim Wacker Field, honoring a former head coach who was influential in building the program.
The Texas State Bobcats are represented by a bobcat mascot named Boko. The bobcat is native to the Texas Hill Country surrounding San Marcos, making it a natural fit for a university rooted in that region of central Texas.
#txstsjmc is the hashtag for the Texas State School of Journalism and Mass Communication. Its regular appearance on official football content signals that SJMC students and staff are involved in producing the team's social media, turning the athletics department into a hands-on training ground for aspiring sports media professionals.
The @txstatefootball account's audience skews heavily female, which is unusual for a college football program. This likely reflects the broader Texas State University student body — where women make up the majority of enrollment — combined with the account's use of player storytelling, lifestyle content, and community features alongside traditional game-day highlights.
Yes, Texas State has reached bowl eligibility and competed in bowl games since moving to FBS play. Their membership in the Sun Belt Conference, which has expanded its bowl tie-ins significantly, has given the program a consistent path to postseason opportunities when they hit the six-win threshold.
Yes, @txstatefootball is the official Instagram account of the Texas State University Bobcat football program. It posts game-day content, recruiting announcements, player features, and behind-the-scenes footage, and maintains one of the more active posting schedules among programs of its size.
The @txstatefootball Instagram engagement rate runs well above the category median for school sports accounts — more than three times the typical benchmark for similar athletic department pages. For a program in the Micro follower tier, that level of community interaction is a strong signal of a dedicated and highly connected local fan base.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@txstatefootball · Instagram
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.