United States
Twomomsandthebabes is a creator with a presence on Instagram (130,986 followers), TikTok (1,100,000 followers), based in United States.
Total Followers -0.0%
1.2M
Across Instagram, TikTok
Primary Platform
YouTube
131K followers · 11% of audience
Engagement
5.4%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $2.6K–$6.5K / IG post
The duo teased and dropped a new collection through their LGBTQ-focused brand @prettyinpride.co ahead of Pride Month, earning tens of thousands of likes on TikTok.
Jen documented her final day in uniform on TikTok, marking a major life transition that resonated strongly with their 1.1M-follower community.
The creators shared their experience navigating a pediatric cancer diagnosis, using #wilmstumorwarrior and #childhoodcancer to raise awareness and document the journey publicly.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -39 -0.0% | +0 +0.0% | +0 +0.0% | -39 |
| Last 30 days | -105 -0.1% | +0 +0.0% | +0 +0.0% | -105 |
| Last 90 days | +131 +0.1% | +0 +0.0% | +0 +0.0% | +131 |
| Last 365 days | +131 +0.1% | +0 +0.0% | +0 +0.0% | +131 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Bloom Health & Wellness | Channel sponsor | TikTok | Long-term | — |
| Pretty in Pride LGBTQ+ Lifestyle / Merchandise | Founder / owned brand | Long-term | — | |
| LTK (LikeToKnowIt) Affiliate / Shopping | Channel sponsor | Long-term | — |
Twomomsandthebabes is a creator with a presence on Instagram (130,986 followers), TikTok (1,100,000 followers), based in United States. Their content sits in the family & parenting space. Their YouTube bio reads: "wife² 🌈 + girl mama 1.1MIL on tiktok @ twomomsandthebabes @prettyinpride.co nj photog @daniellepullmanphoto twomomsandthebabes@palettemgmt.com". The full audience and engagement breakdown is below.
Twomomsandthebabes reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Health & Wellness, LGBTQ+ Lifestyle / Merchandise, Affiliate / Shopping, a clear signal of fit for brands in those categories. Demonstrated partners include Bloom and Pretty in Pride. Engagement on YouTube runs around 5.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows family content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Health & Wellness and related categories, Twomomsandthebabes offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Twomomsandthebabes's tier (Macro, 1.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, the two moms are a same-sex married couple — they describe themselves as "wife²" across their social bios. Their relationship is central to the channel's identity, with couple comedy moments, parenting milestones, and family vlogs making up the core of what they share on TikTok and Instagram.
Pretty in Pride (@prettyinpride.co) is a brand owned and operated by twomomsandthebabes. It reflects their identity as a queer family and gives their LGBTQ audience a way to engage with them beyond just watching videos. They promote it directly through their social bios and content.
Yes — one of the moms runs a photography business under the handle @daniellepullmanphoto, based in New Jersey. That professional background in visual storytelling likely contributes to the polished, consistent aesthetic their family content is known for across platforms.
Yes, twomomsandthebabes are based in New Jersey, where one of the moms also runs her photography business. The majority of their audience is US-based, and New Jersey serves as their home base between the family travel trips — especially their frequent Disney World visits — that they document on TikTok.
Twomomsandthebabes describe themselves as "girl mamas," meaning they are raising daughters. Their kids appear in family content across TikTok and Instagram, and life as two moms raising girls is a recurring theme woven throughout their vlogs and couple comedy videos.
Disney World — including Epcot and Hollywood Studios — is a clear family passion and a signature content pillar for twomomsandthebabes. They share Disney OOTDs, park-day vlogs, and travel content regularly, making them a popular resource for LGBTQ families planning their own Disney trips.
Twomomsandthebabes shares curated shopping links through LTK (LikeToKnowIt), where they post Disney basics and park outfit roundups. Their captions typically direct followers to their LTK profile for direct links to the exact pieces they're wearing.
Twomomsandthebabes has partnered with Bloom, a wellness brand, as indicated by the #bloompartner tag used in their content. Like most of their sponsored content, this kind of brand deal tends to be woven naturally into their everyday family and lifestyle posts rather than delivered as a standalone ad.
TikTok is by far their largest platform, where they have built an audience well into the millions — significantly larger than their Instagram following. Their TikTok engagement rate also runs well above the category average, reflecting how actively their community interacts with their couple comedy and family vlog content.
Twomomsandthebabes makes a mix of couple comedy skits, Disney World travel vlogs, LGBTQ family moments, and day-in-the-life content centered on raising daughters as a married same-sex couple. Their content leans into WLW (women-loving-women) identity while staying broadly relatable through parenting humor and shared family experiences.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@twomomsandthebabes · YouTube
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