Károly Zsolnai-Fehér, a Hungarian researcher with ties to TU Wien, built Two Minute Papers around a simple but effective premise: distilling cutting-edge AI and machine learning research into brief, accessible video.
Total Followers +0.5%
1.9M
Across YouTube, Instagram
Primary Platform
YouTube
1.8M followers · 98% of audience
Engagement
3.1%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $990–$2.8K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +10K +0.5% | -55 -0.1% | +0 +0.0% | +10K |
| Last 90 days | +20K +1.1% | +48 +0.1% | +0 +0.0% | +20K |
| Last 365 days | +20K +1.1% | +48 +0.1% | +0 +0.0% | +20K |
Daily follower snapshots from CreatorDB's longitudinal index.
Károly Zsolnai-Fehér, a Hungarian researcher with ties to TU Wien, built Two Minute Papers around a simple but effective premise: distilling cutting-edge AI and machine learning research into brief, accessible video. His background in computer graphics gave him the technical fluency to cover work from labs like DeepMind, OpenAI, and academic institutions with enough rigor to satisfy practitioners while remaining legible to engaged non-specialists. The channel's recurring sign-off — 'What a time to be alive!' — doubles as its brand identity, conveying genuine enthusiasm for rapid technological progress rather than manufactured excitement, and it has become a recognizable marker within the AI-adjacent YouTube landscape.
The audience is strongly male and concentrated in English-speaking markets, with a notable presence in India and Germany — populations deeply embedded in software and AI industries. The age spread is notably wide, running from early-career developers through senior professionals, giving the channel cross-generational reach within a technically literate segment. Sponsorship from Lambda, a GPU cloud provider aimed squarely at ML researchers and engineers, reflects a tight brand-audience alignment that distinguishes the channel from general tech entertainment. As demand for credible, research-grounded commentary on AI's accelerating pace continues to expand, Two Minute Papers is well-positioned as a practitioner-facing educational voice with durable relevance across the industry.
Twominutepapers reaches an audience concentrated in HUN primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a tech creator they map naturally to brands targeting that space. Demonstrated partners include Lambda. Engagement on YouTube runs around 3.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows tech content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For HUN-focused brands in tech and related categories, Twominutepapers offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Twominutepapers's tier (Macro, 1.9M combined followers, HUN). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Two Minute Papers is hosted and created by Károly Zsolnai-Fehér, a researcher from Hungary. He has an academic background in computer graphics and visual computing, which is the core reason the channel can interpret and critique technical AI papers rather than merely summarizing press releases.
Yes — Károly Zsolnai-Fehér has genuine academic credentials in computer graphics and visual computing, giving Two Minute Papers a distinctly different voice from most science communicators on YouTube. That research background is what allows the channel to go beyond the headline and explain what a paper actually demonstrates and where its limits are.
'What a time to be alive!' is Károly's signature closing line, used at the end of nearly every Two Minute Papers video to express genuine wonder at the pace of scientific and AI progress. It has become one of the most recognized catchphrases in AI YouTube, and longtime viewers often quote it in comments whenever a new breakthrough is announced.
The two-episode rule is a recurring observation on the channel — the idea that AI is advancing so rapidly, something that seemed like a frontier breakthrough just two episodes ago is already outdated or surpassed by the time the next video drops. It captures the dizzying pace of the field and has become a shorthand that viewers and commenters regularly reference when discussing AI progress.
Yes — Two Minute Papers published a video titled 'DeepSeek's Insane New Architecture,' breaking down the technical design choices behind DeepSeek's model. Covering frontier releases from labs like DeepSeek, OpenAI, Google DeepMind, and Anthropic is exactly the kind of content the channel is built around.
Lambda is a GPU cloud computing company that provides on-demand GPU access for AI researchers and machine learning practitioners. The partnership is a natural fit — Two Minute Papers' audience is made up heavily of people who build, study, or work alongside AI systems, making it one of the most precisely targeted placements Lambda could run.
Yes — both Midjourney and Stable Diffusion appear among the channel's most-used hashtags, and generative image research has been a consistent topic alongside large language models and reinforcement learning breakthroughs. Two Minute Papers covers the full width of AI research rather than focusing narrowly on any single application area.
Yes — Anthropic's Claude has featured in recent Two Minute Papers content, including a video on a major Claude Opus release. The channel regularly tracks and compares releases from Anthropic, OpenAI, and Google DeepMind side by side, giving viewers a running picture of where the AI frontier actually sits.
Two Minute Papers is based in Hungary, though its audience is overwhelmingly English-speaking — with the United States accounting for the largest share of viewers, followed by India and the United Kingdom. The channel's global reach reflects how widely accessible its format makes otherwise dense academic AI research.
Two Minute Papers has grown to well over 1.8 million subscribers on YouTube, placing it firmly in the Macro creator tier. Its engagement rate runs well above the science and technology category median, which is especially notable given that the content is more technically demanding than most popular science channels.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@twominutepapers · YouTube
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