Brazil
Turma do Pagode is a pagode group from São Paulo state, Brazil, that has built one of the genre's most enduring digital presences over more than two decades of activity.
Total Followers -0.0%
7.1M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
4.2M followers · 58% of audience
Engagement
2.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $30K–$71K / IG post
The group performed at the Barretão during the iconic Festa do Peão de Barretos (Aug 20–30), marking their most prominent billing yet at an event traditionally dominated by sertanejo. The group teased upcoming novelties to press during the festival.
The group flew to Rio de Janeiro to record a full tribute project honouring the legendary pagode icon, with Zeca Pagodinho appearing as a guest — described as a long-held dream for the band.
The third instalment of their popular collaborative series featured guests including Ferrugem, Mumuzinho, and Xande de Pilares, with tracks landing in Spotify's Brazil Top 200.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -1266 -0.1% | +511 +0.1% | -755 |
| Last 30 days | +0 +0.0% | -4306 -0.2% | +1K +0.3% | -2902 |
| Last 90 days | +0 +0.0% | -7092 -0.3% | +7K +1.6% | -112 |
| Last 365 days | +0 +0.0% | -7092 -0.3% | +7K +1.6% | -112 |
Daily follower snapshots from CreatorDB's longitudinal index.
Turma do Pagode is a pagode group from São Paulo state, Brazil, that has built one of the genre's most enduring digital presences over more than two decades of activity. Rooted in the samba-derived pagode tradition that dominates working-class and mainstream popular culture across Brazil, the group built its reputation through high-energy live shows — a format that translates directly into their YouTube strategy, where nearly every major upload is a full-length or extended ao vivo (live) performance. The #tdp20 hashtag appearing across their recent content points to a milestone anniversary celebration, underscoring their longevity in a genre that rewards consistency and crowd connection. Collaborations with fellow pagode and boteco-samba acts — including Grupo Menos É Mais, Natanzinho Lima, Rodriguinho, GAAB, and Marvvila — show both the breadth of their scene relationships and their role as a connective hub within Brazilian popular music.
Turmadopagode reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in music and related categories, Turmadopagode offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Turmadopagode's tier (Mega, 7.1M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Turma do Pagode plays pagode, a Brazilian genre that grew out of samba and is known for its romantic lyrics, rhythmic percussion, and party-friendly energy. Their YouTube channel focuses heavily on full-length live show recordings, which is the format pagode fans traditionally love most.
Turma Canta Zeca Pagodinho is a complete live show dedicated to the songs of Zeca Pagodinho, one of Brazil's most iconic samba artists. The full concert was released on their YouTube channel, drawing fans of both the group and classic samba.
Turma Futebol Clube is a themed live show project by the group that wraps a full pagode concert inside a football (soccer) concept — a natural pairing given how deeply pagode culture is tied to Brazilian football fandom. The first volume was released as a complete live recording on YouTube.
#TDP20 marks a major career milestone for Turma do Pagode, with TDP standing for the group's name and 20 referencing their 20th anniversary as a band. They used the hashtag across all their social platforms to rally fans around special concerts and anniversary content.
Their most frequent collaborators include Grupo Menos É Mais, Natanzinho Lima, Marvvila, Rodriguinho, Mr. Dan, and GAAB, all of whom have appeared in official live show recordings with the group. These partnerships reflect Turma do Pagode's central role in Brazil's wider pagode and samba ecosystem.
The Live Misturadinha is a live-stream concert series hosted by Turma do Pagode that brings together multiple pagode and samba artists for a blended, collaborative performance — the name roughly means "little mix" in Portuguese. The hashtag #livemixturadin2 indicates a second edition of the format has already aired.
"Print do Wi-Fi" is a song Turma do Pagode recorded with Natanzinho Lima, released as an official live video on their YouTube channel. The title references modern texting and social media habits, showing how the group blends everyday contemporary themes with classic pagode rhythm.
Turma do Pagode operates out of São Paulo state — their show-booking contact uses a (19) area code, which covers the Campinas region and the surrounding cities of São Paulo's interior. The vast majority of their audience is Brazilian, reflecting their deep roots in the domestic pagode scene.
Show bookings go through their representative known as Japa, whose contact number with a (19) São Paulo area code is listed directly in the group's Instagram and TikTok bios. For brand partnerships and advertising, the group is handled by the agency 9 ao Cubo.
Turma do Pagode has over 4 million subscribers on YouTube alone, making it their largest single platform and one of the biggest pagode channels on the site. Their full-length live concert format consistently drives engagement above the music-category average, which is unusual for videos that often run well over an hour.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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