United States
Known by the handle Tumbateeserollo1 — and credited in their own bios as 'Kiko' — this US-based Spanish-language creator has built a multi-platform following across TikTok, Instagram, and Facebook…
Total Followers +0.2%
3M
Across TikTok, Instagram
Primary Platform
TikTok
2.6M followers · 87% of audience
Engagement
7.7%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $5.8K–$14K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +2K +0.5% | +0 +0.0% | +2K |
| Last 30 days | +0 +0.0% | +5K +1.4% | +0 +0.0% | +5K |
| Last 90 days | +104K +4.0% | +51K +13.2% | +0 +0.0% | +155K |
| Last 365 days | +104K +4.0% | +51K +13.2% | +0 +0.0% | +155K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| shoptemu Sponsorship | Sponsored content | Jul 2026 | — | |
| SHEIN Fashion / E-commerce | Sponsored content | TikTok | Long-term | — |
| Felt Right Home Décor | Sponsored content | TikTok | 2025–2026 | — |
| Bedsure Home / Bedding | Sponsored content | TikTok | 2025–2026 | — |
Known by the handle Tumbateeserollo1 — and credited in their own bios as 'Kiko' — this US-based Spanish-language creator has built a multi-platform following across TikTok, Instagram, and Facebook by leaning into a recognizable comedic storytelling format: everyday situations that spiral into disaster. Captions like 'I cut someone's hair and it went badly' or 'I invited my dad to the movies and it went badly' reveal a recurring 'salió mal' narrative device — self-deprecating, relatable, and highly shareable. The channel name itself, 'Túmbate ese rollo,' is a colloquial Mexican expression loosely meaning 'relax' or 'stop being uptight,' which sets the casual, irreverent tone that anchors the whole brand across platforms.
The audience skews heavily female and concentrates in the 18–34 bracket, with Mexico and the United States together accounting for more than half of all followers — a distribution that reflects the large Spanish-speaking diaspora market in the US alongside organic reach throughout Latin America. Engagement on TikTok runs well above category norms, signaling strong algorithmic traction and loyal repeat viewers rather than passive follows. Sponsored partnerships with value-oriented e-commerce platforms like Temu and Shein align naturally with an audience that responds to accessible, deal-driven lifestyle content. As Spanish-language short-form comedy continues to grow as a distinct advertising segment, Kiko's cross-border reach and consistent engagement position the channel as a reliable mid-funnel vehicle for brands targeting bilingual and Latin American consumers.
Tumbateeserollo1 reaches an audience concentrated in United States primarily through TikTok, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Fashion / E-commerce, Home Décor, Home / Bedding, a clear signal of fit for brands in those categories. Demonstrated partners include shoptemu and SHEIN. Engagement on TikTok runs around 7.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows comedy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Fashion / E-commerce and related categories, Tumbateeserollo1 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Tumbateeserollo1's tier (Macro, 3M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
"Túmbate ese rollo" is a Mexican Spanish expression that roughly translates to "stop being so uptight" or "chill out" — a playful way of telling someone to relax or drop the attitude. The creator built their entire brand around this phrase, which fits the casual, relatable tone of their content.
Their Facebook page is titled "Túmbate ese rollo con Kiko," strongly suggesting the creator goes by the nickname Kiko. This name appears consistently across their social presence when referring to themselves outside the main handle.
Tumbateeserollo1 is based in the United States, but their content is entirely in Spanish and their largest single audience share comes from Mexico, with US-based viewers a close second. This positions them as a go-to creator for Spanish-speaking audiences on both sides of the border.
"Salió mal" means "it went wrong" in Spanish, and it is a signature storytelling format for Tumbateeserollo1 — everyday situations like cutting someone's hair or going to the movies with family take a funny or chaotic turn. This recurring "things that went wrong" structure is central to their brand and helps drive engagement that runs far above the category average.
Yes — one of their recent videos is titled "invité a mi papá al cine y salió mal," which translates to "I invited my dad to the movies and it went wrong." Family members, including their father, appear to be recurring characters in their slice-of-life comedy content.
Yes — Tumbateeserollo1 uses the hashtags #sheinpartner and #sheintrends, indicating an ongoing sponsored relationship with Shein. This aligns naturally with their predominantly young female audience, which skews heavily toward the 18–34 age range.
Yes — Tumbateeserollo1 has confirmed sponsored content with Temu as of mid-2026, tagged under #temufinds. Budget-friendly product discovery content fits well with their audience's interests and helps explain the lifestyle and home-finds side of their posting mix.
Feltright appears to be a home or lifestyle product brand, and Tumbateeserollo1 promotes it using the hashtags #feltright and #feltrightproducts. Alongside tags like #kidsroom and #bedsure, this suggests they regularly create home and family-lifestyle content beyond just their comedy "salió mal" videos.
Yes — Tumbateeserollo1 runs a Facebook page called "Túmbate ese rollo con Kiko" that has grown to close to 2 million followers, as noted in their Instagram bio. Their cross-platform presence means their actual combined reach extends well beyond their TikTok numbers alone.
Tumbateeserollo1 has over 2.6 million followers on TikTok, nearly 400,000 on Instagram, and close to 2 million on Facebook, putting their total cross-platform reach comfortably above 5 million. They sit in the Macro creator tier, with TikTok engagement running at several times the typical category benchmark.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@tumbateeserollo1 · TikTok
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