Japan
Tsujichannel_Official is a creator with a presence on YouTube (2,060,000 followers), Instagram (2,162,732 followers), based in Japan.
Total Followers +0.4%
4.2M
Across YouTube, Instagram
Primary Platform
YouTube
2.1M followers · 49% of audience
Engagement
1.2%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $26K–$61K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +2K +0.1% | +0 +0.0% | +2K |
| Last 30 days | +10K +0.5% | +8K +0.4% | +0 +0.0% | +18K |
| Last 90 days | +30K +1.5% | +19K +0.9% | +0 +0.0% | +50K |
| Last 365 days | +30K +1.5% | +19K +0.9% | +0 +0.0% | +50K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Jackery Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
| ReFa Sponsorship | Sponsored content | YouTube | Aug 2025 | — |
| Shein Sponsorship | Sponsored content | YouTube | May 2025 | — |
| Rakuten Mobile Sponsorship | Sponsored content | YouTube | May 2025 | — |
| mixi Sponsorship | Sponsored content | YouTube | May 2025 | — |
| Parsley (パセリ) Fashion / Apparel | Sponsored content | 2025–2026 | — | |
| AngeCharme (アンジュシャルム) Fashion / Apparel | Sponsored content | 2025–2026 | — | |
| AEON Pay Fintech / Payments | Sponsored content | 2026 | — |
Tsujichannel_Official is a creator with a presence on YouTube (2,060,000 followers), Instagram (2,162,732 followers), based in Japan. Their content sits in the family & lifestyle space. Their YouTube bio reads: "辻希美オフィシャルアカウント 株式会社アップフロントクリエイト所属 (YU-M エンターテインメント株式 会社業務提携) ５人の母👱🏻♀️18👦🏼15👦🏼13👦🏼7👶0 ３８歳🤚 辻ちゃんです👀 YouTube辻ちゃんネル・blogのんピース・TikTokも宜しくね💕". The full audience and engagement breakdown is below.
Tsujichannel_Official reaches an audience concentrated in Japan primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Fashion / Apparel, Fintech / Payments, a clear signal of fit for brands in those categories. Demonstrated partners include Jackery and ReFa. Engagement on YouTube runs around 1.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Tsujichannel_Official's tier (Macro, 4.2M combined followers, Japan). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, 辻希美 (Nozomi Tsuji) was a member of the legendary Japanese idol group Morning Musume, rising to fame in the early 2000s. After graduating from the group she built a second career as a TV personality and lifestyle creator, and is now widely known as one of Japan's most recognisable celebrity mothers.
Nozomi Tsuji is married to 杉浦太陽 (Taiyou Sugiura), a Japanese actor and TV personality. The couple married in 2007 and have raised a large family together, with Taiyou regularly referenced or tagged across her social content.
Nozomi Tsuji is a mother of five children, ranging from her eldest in their late teens down to her youngest baby, Yua. Her family life is the heartbeat of her YouTube channel 辻ちゃんネル, where she documents everything from school-sports-day bento boxes to newborn milestones.
Yua is Nozomi Tsuji's fifth and youngest child, featured prominently in recent Shorts that track her growth month by month. Viewers have followed along since Yua's earliest weeks, watching firsts like her initial time on grass and her sleep-training attempts.
Parsley (パセリ) is Nozomi Tsuji's own fashion and lifestyle label, promoted regularly across her YouTube and Instagram channels. Recent content has showcased new Parsley roomwear and UV-cut outerwear through Instagram Live sessions, often paired with collaborations with other brands.
Nozomi Tsuji's personal blog is called のんピース (Nonpiece), a long-running diary-style platform she maintains alongside her YouTube and Instagram presence. It covers family life, cooking, and daily updates in a more personal format than her video content.
Yes, Nozomi Tsuji took the stage at TGC 2026 Spring/Summer in a parent-child appearance that drew strong applause from the audience. The outing was also tied to a partnership with AEON Pay, which she promoted as part of the event.
Confirmed brand partnerships on her YouTube channel include Jackery (portable power stations), ReFa (beauty devices), Shein, Rakuten Mobile, and mixi. The mix reflects her audience well — spanning beauty, household tech, fashion, and everyday family needs.
辻ちゃんネル covers home cooking — including elaborate bento boxes for school sports days — daily makeup routines, family vlogs, and baby-growth Shorts. The channel blends practical how-to content with a warm, diary-style look at life as a mother of five in Japan.
Nozomi Tsuji has built a combined audience of over four million across YouTube and Instagram, placing her firmly in the Macro creator tier. Both her YouTube channel 辻ちゃんネル and her Instagram account each independently surpass two million followers.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@tsujichannel_official · YouTube
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