Truly is a UK-originated digital media brand — not an individual creator — produced under the Barcroft Studios umbrella, which was acquired by Future PLC in 2020.
Total Followers +0.0%
11.6M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
10.4M followers · 90% of audience
Engagement
0.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $3.8K–$9.5K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +266 +0.1% | +0 +0.0% | +266 |
| Last 30 days | +0 +0.0% | +3K +1.5% | +0 +0.0% | +3K |
| Last 90 days | +0 +0.0% | +12K +6.5% | +0 +0.0% | +12K |
| Last 365 days | +0 +0.0% | +12K +6.5% | +0 +0.0% | +12K |
Daily follower snapshots from CreatorDB's longitudinal index.
Truly is a UK-originated digital media brand — not an individual creator — produced under the Barcroft Studios umbrella, which was acquired by Future PLC in 2020. Rather than a single on-screen personality, Truly operates as a documentary-style publisher whose output centres on real-life human interest stories: people with rare physical conditions, unconventional relationships, and extreme body transformations. Its flagship series — Born Different, Hooked on the Look, Love Don't Judge, Shake My Beauty, Beastly, and Ridiculous Rides — each have their own sub-channels and social handles, with the main Truly channel acting as an aggregator and short-form clip distributor across YouTube, TikTok, and Instagram.
The channel draws a broadly global, 18–34-skewing audience with significant reach across the United States, India, Brazil, and Mexico, reflecting both the universal appeal of its subject matter and an aggressive Shorts and clip strategy that suppresses per-video engagement relative to category norms. Sponsorships like NordVPN signal that brand partners view Truly as a mainstream digital-video buy rather than a niche community play. As short-form documentary content grows more competitive, Truly's strongest asset remains its established series IP and the depth of its back catalogue — positioning it less as a creator and more as a mid-scale digital publisher with durable licensing and brand-integration potential.
Truly reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an entertainment creator they map naturally to brands targeting that space. Demonstrated partners include NordVPN. Engagement on YouTube runs around 0.7%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Truly's tier (Mega, 11.6M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Born Different is one of Truly's flagship series, profiling people living with rare physical conditions, extraordinary medical circumstances, or highly unusual appearances who share their personal stories on their own terms. It's one of the channel's most recognized formats, and Truly regularly returns to past subjects with follow-up episodes to show how their lives have developed.
Hooked on the Look is a Truly series dedicated to people who have taken body modification, cosmetic procedures, or extreme personal aesthetics to exceptional lengths. Episodes typically explore how subjects' choices shape their relationships, daily lives, and interactions with a skeptical public.
Love Don't Judge features people in unconventional relationships or living situations that attract public criticism — from dramatic age gaps to unusual partnership dynamics — and lets the subjects explain their story in their own words. The format is built around confronting judgment rather than reinforcing it, which fits Truly's wider editorial identity.
Truly is produced by Barcroft Studios, a UK-based digital media company that specialises in factual and documentary-style content. Barcroft built Truly as a digital-first brand, with each major series — Born Different, Hooked on the Look, Love Don't Judge, and others — operating as its own editorial strand.
Beyond Born Different, Truly runs several named series including Hooked on the Look, Love Don't Judge, Shake My Beauty, Beastly, Ridiculous Rides, and My Extraordinary Family. Each has its own dedicated Instagram account, signalling they're treated as distinct brands under the Truly umbrella rather than just recurring segments.
Truly's YouTube bio ends mid-sentence with "If you have an amazing sto..." strongly implying the channel actively seeks real people with extraordinary life experiences to feature. Interested individuals typically reach out via the channel's social accounts or submission links, since Truly's entire model is built on sourcing genuine real-life stories.
Callie and Carter are conjoined twins who were featured subjects on Truly's Born Different series, and Truly has since released follow-up content under the title "Where Are Conjoined Twins Callie & Carter Now?" — a format the channel uses regularly to revisit past subjects. For the most current update on their story, Truly's YouTube channel is the primary source, as these follow-up episodes are published directly there.
Shake My Beauty is a Truly series centred on bold and unconventional beauty choices, spotlighting individuals who express identity through striking or non-mainstream aesthetics. It has its own dedicated Instagram account (@shakemybeauty), which suggests it's one of Truly's more established recurring formats rather than a one-off series.
Truly is a digital-first channel built primarily for YouTube rather than traditional broadcast television. It was created and distributed by Barcroft Studios as an online brand, and while its content has the production style of documentary TV, its home is YouTube, TikTok, and Instagram — not a broadcast network.
Yes, Truly has run sponsored content with NordVPN on YouTube, with the partnership appearing in early 2026. Brand integrations are occasional on the channel — Truly's primary revenue model centres on its owned series rather than heavy sponsor rotations.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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