Trewcrew

Yes, Trewcrew is a confirmed Bauer partner, as shown by his regular use of #bauerpartner across his content. Bauer is one of the biggest names in hockey equipment — skates, sticks, helmets — making the partnership a natural fit for a creator whose entire channel is built around ice hockey. It's one of the clearest signals that Trewcrew is recognized as a legitimate voice within the hockey content space.

CT Nutmeggers appears to be a hockey team or organized community that Trewcrew founded, with 'CT' referencing Connecticut — whose residents are traditionally nicknamed 'Nutmeggers.' Trewcrew lists @ctnutmeggers alongside @thetrewcrew as one of his founded ventures in his Instagram bio, suggesting it's a real group rather than just a content brand. It points to him being rooted in the Connecticut hockey scene off-camera as well.

Trewcrew has used #markwahlberg in his published content, indicating a video or moment connected to the actor. Mark Wahlberg is well known as a hockey enthusiast, making a crossover with a hockey content creator plausible. The tag sits in Trewcrew's top hashtags, suggesting the content landed well enough to be part of his broader strategy.

The Every Goal = Smaller Net video is one of Trewcrew's hockey challenge concepts where each successful goal causes the net to physically shrink, making every subsequent attempt progressively harder. It's a strong example of his content style — creative, competitive formats filmed at real rinks that are entertaining even if you're not a dedicated hockey fan. Videos like this are built for rewatchability and social sharing.

Yes, Trewcrew is a MUD\WTR partner, confirmed by his use of #mudwtrpartner in his content. MUD\WTR is a coffee-alternative drink brand that typically works with active-lifestyle and wellness-leaning creators. It sits alongside his other brand deals as part of a growing sponsorship portfolio beyond just hockey-specific companies.

Trewcrew produces mic'd up hockey videos where players wear live microphones during skates or informal games, giving viewers unfiltered access to on-ice banter, reactions, and humor. The format is a fan favorite in hockey content because it captures personality and trash talk that broadcast cameras never pick up. It complements his challenge-format videos by showing a more candid, behind-the-scenes side of pick-up hockey.

Strong evidence points to Trewcrew being based in Connecticut — he founded the CT Nutmeggers, a direct nod to Connecticut's nickname 'the Nutmeg State,' and his content reflects regular access to local ice rinks and a tight-knit hockey community. His YouTube bio describes him simply as someone who makes ice hockey videos, fitting the profile of a New England creator embedded in regional hockey culture.

Trewcrew's recent YouTube sponsorship roster includes HelloFresh, Whatnot, Trainwell, Gametime, and Dole Sunshine, in addition to his ongoing Bauer equipment and MUD\WTR partnerships. The range of categories — food delivery, fitness coaching, ticketing, and collectibles — reflects how his predominantly male, young-adult hockey audience appeals to a broad advertiser base. For a Mid-tier creator, that's a notably diverse sponsor lineup.

Trewcrew's content focuses on challenge-format and comedy-driven ice hockey videos — shrinking net competitions, head-to-head scoring battles, reaction skits, and 'everyone knows that guy' humor pieces set at real rinks. He mixes in vlogs and day-in-the-life content alongside the hockey challenges, giving his channel a personality-driven feel rather than a straight highlights or analysis approach. The tone is casual and fun, aimed at fans who love hockey culture as much as the sport itself.

YouTube is Trewcrew's primary platform, where he has built well over a quarter of a million subscribers and uploads consistently. TikTok is his secondary reach channel, with a following in the low-to-mid hundred thousands, but his YouTube audience is the more engaged core base. His Instagram presence is comparatively small and has been mostly inactive recently.