United States
Trevor Barrett is a New York City-based makeup artist and beauty educator who has built a multi-million following across Instagram and TikTok by leaning into a deliberate "teacher" archetype rather than the aspirational influencer model.
Total Followers +0.2%
4.3M
Across Instagram, TikTok
Primary Platform
2M followers · 46% of audience
Engagement
4.2%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $24K–$55K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +2K +0.1% | +0 +0.0% | +0 +0.0% | +2K |
| Last 30 days | +9K +0.4% | +0 +0.0% | +0 +0.0% | +9K |
| Last 90 days | +68K +3.5% | +105K +4.5% | +0 +0.0% | +173K |
| Last 365 days | +68K +3.5% | +105K +4.5% | +0 +0.0% | +173K |
Daily follower snapshots from CreatorDB's longitudinal index.
Trevor Barrett is a New York City-based makeup artist and beauty educator who has built a multi-million following across Instagram and TikTok by leaning into a deliberate "teacher" archetype rather than the aspirational influencer model. His recurring "Do's & Don'ts" series — covering techniques like green color correction, lip stain liner application, and liner styles for eye shaping — frames tutorials as transferable lessons rather than showcases, a format that drives high save rates and return viewership. Barrett is an openly LGBTQ+ creator who addresses his identity candidly in content, a dimension that deepens community trust and distinguishes him within the broader beauty education space.
His audience skews heavily female and concentrates in the 25–34 age bracket, with meaningful reach across English-speaking markets and a notable footprint in Kenya and India — a breadth that reflects the platform-agnostic utility of technique-first content. Engagement rates run well above category norms on both platforms, indicating an active, participatory community rather than passive viewership. Product-specific hashtag usage and a Seoul travel feature signal a clear K-beauty affinity, with Laneige appearing in his content mix as an early brand-alignment marker. Managed by The Lilac Agency, Barrett holds a well-defined lane as an accessible beauty educator for everyday consumers — a positioning that appeals to mass-market cosmetics and skincare brands seeking tutorial-integrated sponsorships with demonstrably strong audience response.
Trevorbarrett reaches an audience concentrated in United States primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 4.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in beauty and related categories, Trevorbarrett offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Trevorbarrett's tier (Macro, 4.3M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Trevor Barrett built his entire brand around an educational approach to makeup — his bios on both Instagram and TikTok lead with 'Makeup Teacher' as his core identity. Rather than just posting glam looks, he structures his content to teach technique, framing tutorials as lessons with clear rules, context, and takeaways so followers can actually replicate what he shows.
Trevor posted about having 'the best time in Seoul,' and Laneige — the Korean skincare and beauty brand — appears in his top content hashtags alongside that Seoul content. The pairing strongly signals a brand-connected trip, which fits Laneige's established pattern of hosting beauty creators at activations tied to their home market in Korea.
The Do's & Don'ts format is one of Trevor's signature content structures, where he breaks down a single product or technique — like green color corrector for redness or lash glue application — into what works, what to avoid, and exactly why. It's designed to feel like a practical class rather than a passive demo, which aligns with his 'Makeup Teacher' brand identity.
Trevor posted publicly about an AI-generated piece that described him as trans, responding with 'AI strikes again' and noting it was writing about him without accuracy. The post highlighted the growing issue of AI content tools fabricating biographical details about real creators — Trevor used it to publicly flag the misinformation for his audience.
Trevor has a dedicated tutorial on how eyeliner placement fundamentally changes the perceived shape of the eye — covering both an 'open eye' technique and a 'slim eye' technique as two distinct, learnable styles. He asks followers to choose which effect they prefer, turning a foundational beauty skill into an interactive teaching moment rather than a one-size-fits-all demo.
Yes — Trevor posted a full Do's & Don'ts breakdown specifically on green color corrector for neutralizing facial redness, walking through correct placement, blending, and how to layer foundation over it. It's one of the more searched corrector techniques in makeup education, and his teacher-style format makes it a go-to reference for that topic.
Trevor Barrett is managed by The Lilac Agency, with his business and partnership inquiries handled through trevor@thelilacagency.com. The contact is listed publicly across both his Instagram and TikTok bios for brand collaboration outreach.
Trevor Barrett is based in New York City — he lists NYC in both his Instagram and TikTok bios as his home base. He creates the majority of his content from there while also traveling for brand work, including his documented trip to Seoul.
Trevor has a strong multi-million following on both platforms, with TikTok carrying a slightly larger audience and a notably higher engagement rate than his Instagram. This split is common for makeup educators whose tutorial-style short-form videos tend to perform especially well in TikTok's discovery environment, while Instagram builds a more curated feed presence.
Laneige is the most clearly signaled brand in Trevor's content — he has tagged the Korean skincare label in posts and connected it to his Seoul trip, which points to a formal brand relationship. His broader partnerships span beauty categories consistent with his tutorial focus, covering topics like foundation, concealer, color correctors, mascara, and eyeliner that map to the types of products he teaches.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@trevorbarrett · Instagram
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