United Kingdom
Trektrendy is the YouTube channel of Will, a UK-based creator who built a substantial following by reviewing the uppermost tier of travel experiences — long-haul first-class cabins, ultra-exclusive sleeper trains, and boutique expedition cruises.
Total Followers +0.9%
1.6M
Across YouTube, Instagram
Primary Platform
YouTube
1.4M followers · 91% of audience
Engagement
1.9%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $2.9K–$7.1K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +10K +0.7% | +4K +2.8% | +0 +0.0% | +14K |
| Last 90 days | +31K +2.1% | +18K +12.5% | +0 +0.0% | +48K |
| Last 365 days | +31K +2.1% | +18K +12.5% | +0 +0.0% | +48K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Odoo Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Incogni Inc. Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Airalo Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Revolut Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Insta360 Sponsorship | Sponsored content | Feb 2026 | — |
Trektrendy is the YouTube channel of Will, a UK-based creator who built a substantial following by reviewing the uppermost tier of travel experiences — long-haul first-class cabins, ultra-exclusive sleeper trains, and boutique expedition cruises. His channel's founding premise was straightforward: deliver unvarnished, practical assessments of premium airline products at a time when much aviation content leaned toward aspirational gloss. That candid positioning differentiated him early, and the format has since expanded to cover landmark rail journeys such as Japan's invitation-only Shiki-Shima train and river cruise itineraries in the Amazon basin. The consistent thread is access — Will regularly covers products that most travellers will never encounter firsthand, reviewed with a tone that is direct rather than reverential.
His audience skews strongly male and notably mature, with nearly half of viewers aged 45 and above — a demographic with genuine disposable income and a practical interest in whether a first-class fare or luxury cruise is worth its price. The US and UK together account for the majority of viewership, giving the channel a transatlantic appeal that suits airlines and travel brands operating on those corridors. His sponsor roster, however, trends toward travel-adjacent utility products — e-SIM provider Airalo, digital banking via Revolut, and privacy tool Incogni — suggesting advertisers value the channel's affluent, tech-comfortable male audience as much as its travel-specific reach. As luxury travel content matures into a competitive space, Will's emphasis on honest critique over lifestyle aspiration positions Trektrendy as a reference channel for high-spend travellers doing pre-purchase research, a durable niche with strong brand-monetisation potential.
Trektrendy reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a travel creator they map naturally to brands targeting that space. Demonstrated partners include Odoo and Incogni Inc.. Engagement on YouTube runs around 1.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Trektrendy's tier (Macro, 1.6M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Trektrendy's real name is Will — he introduces himself by that name in his YouTube channel bio. He is based in the United Kingdom and launched the channel to document honest, unfiltered experiences in premium airline cabins before expanding to cover luxury trains and cruises.
Will built his brand specifically around candid, unfiltered criticism — his channel bio states outright that he gives viewers 'a REAL idea as to what it's like' with 'no holding back and straight to the point.' This positioning deliberately sets him apart from luxury travel creators who tend to frame every experience favourably regardless of actual quality.
Emirates features most heavily across Trektrendy's content — hashtags like #emiratesfirstclass appear consistently across his posts, making their premium cabin a recurring subject. British Airways is the other airline he covers most often, particularly the Club Suite and A350 products.
Yes — the British Airways Club Suite is among the products Will has reviewed, with hashtags including #britishairways, #clubsuite, and #a350 all appearing regularly in his content. The Club Suite is BA's long-haul business class cabin featuring direct-aisle access, and it's a common benchmark product among aviation reviewers.
Yes — Trektrendy documented a journey aboard the Shiki-Shima, the ultra-exclusive cruise train operated by East Japan Railway and widely considered one of the hardest train tickets in the world to obtain. He described it as one of the most exclusive train journeys on the planet, and the video stands as one of his most distinctive rail pieces.
Trektrendy published a video titled 'I Tried the World's Most Expensive Underwater Hotel,' which became one of his most talked-about pieces outside of aviation content. Underwater suites — where the bedroom sits below the waterline with direct ocean views — represent the extreme end of ultra-luxury accommodation, and the video fits squarely within his focus on once-in-a-lifetime premium experiences.
Yes — Will published a full review of an ultra-luxury Amazon River cruise, extending his content well beyond first-class airline cabins into expedition-style cruising. It reflects the broader scope of his channel, which now covers premium ships and trains alongside aviation.
Trektrendy published a video documenting 24 hours in first class on the London-to-Hawaii routing, which requires at least one connection given no airline operates that route non-stop. The video is part of his ongoing series testing the most aspirational long-haul premium cabin products on the market.
Trektrendy has worked with Airalo as a YouTube sponsor — Airalo is a digital eSIM marketplace that lets travellers purchase local data plans without swapping a physical SIM card. Given Will's schedule of back-to-back international trips across multiple continents, an eSIM service fits naturally into his content.
Trektrendy has grown to over 1.4 million subscribers on YouTube, placing him firmly in the Macro creator tier for the luxury travel niche. His audience skews heavily male and toward viewers aged 45 and above, with the United States making up the largest single country of viewership despite him being UK-based.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@trektrendy · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.