United States
Trailrecon is a U.S.-based overlanding and off-road adventure channel that began in 2015 as a father-son project to document trail runs across Southern California.
Total Followers +0.2%
912K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
685K followers · 75% of audience
Engagement
4.9%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.5K–$8.6K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +35 +0.0% | +0 +0.0% | +35 |
| Last 30 days | +2K +0.3% | +277 +0.2% | +0 +0.0% | +2K |
| Last 90 days | +7K +1.0% | +2K +1.0% | +0 +0.0% | +9K |
| Last 365 days | +7K +1.0% | +2K +1.0% | +0 +0.0% | +9K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| onxMaps Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| Four Wheel Campers Sponsorship | Sponsored content | YouTube | Mar 2025 | — |
Trailrecon is a U.S.-based overlanding and off-road adventure channel that began in 2015 as a father-son project to document trail runs across Southern California. What started as personal memory-making gradually attracted a larger audience hungry for detailed trip planning, vehicle capability breakdowns, and honest gear evaluations — prompting the channel to expand well beyond raw trail footage. Today the content spans multi-day overland expeditions, extreme water crossings, remote destination exploration, and head-to-head vehicle comparisons such as the Toyota Land Cruiser versus the INEOS Grenadier. The production style leans into first-person storytelling and practical takeaway, which distinguishes it from purely cinematic outdoor channels. YouTube remains the primary platform by a wide margin, where the channel has built a mid-tier subscriber base while sustaining an engagement rate that runs well above the category average.
The audience skews heavily male and is dominated by viewers 45 and older — a demographic with the disposable income to invest in capable overland rigs, quality camping equipment, and mapping tools, making Trailrecon an unusually purchase-ready audience for the niche. Significant viewership from Australia, the United Kingdom, and Canada signals international appeal despite the channel's Southern California roots. Sponsor relationships with onX Maps and Four Wheel Campers reflect that alignment precisely: both brands serve serious, trip-planning overlanders rather than casual campers. TikTok activity has largely stalled, suggesting the creator's long-form, detail-oriented format resonates more naturally with YouTube's watch-time model than short-video platforms. As overlanding continues to grow as a mainstream outdoor lifestyle category, Trailrecon's established community, above-average engagement, and credible gear-and-vehicle authority position it well for deeper partnerships with off-road vehicle manufacturers and premium outdoor equipment brands.
Trailrecon reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a travel creator they map naturally to brands targeting that space. Demonstrated partners include onxMaps and Four Wheel Campers. Engagement on YouTube runs around 4.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows travel content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in travel and related categories, Trailrecon offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Trailrecon's tier (Mid, 912K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Yes — Trailrecon launched the channel in 2015 specifically to document off-road adventures with his son. The original goal was simply to make memories on trails in Southern California, but viewer demand for vehicle breakdowns, camping gear advice, and trip-planning guidance turned it into a full-scale overlanding resource.
Trailrecon regularly features a Jeep Gladiator as a go-to rig, and his channel puts other serious off-roaders like the Toyota Land Cruiser and INEOS Grenadier through demanding real-world tests. Head-to-head comparisons between those trucks have become a signature format on the channel.
The "Brutal Overland Showdown" pits the INEOS Grenadier against the Toyota Land Cruiser across genuine off-road challenges, including steep traction tests and rough trail conditions. It's one of the higher-stakes vehicle comparison formats on the channel and consistently pulls a strong response from the overlanding community.
onX Maps is a GPS navigation and trail-mapping app overlanders use to find routes, check land ownership, and plan expeditions on public land. The sponsorship is a natural fit for Trailrecon because trail research and trip planning are core themes across his YouTube content.
Trailrecon has a sponsored relationship with Four Wheel Campers, a California-based maker of truck-mounted pop-up campers built for off-road use. The partnership shows up in his adventure content and aligns with his focus on self-sufficient overland camping rather than RV-style travel.
"The Deepest Water Crossing I've Ever Done" is one of Trailrecon's standout videos, capturing how far he pushes his rig through submerged trail obstacles. Water crossings — where misjudging depth can mean a serious recovery situation — appear regularly in his more dramatic trail footage and tend to drive high viewer engagement.
Trailrecon's roots are in Southern California, where he and his son first began filming adventures in 2015. Over time the channel expanded to cover routes across the American West, including Colorado mountain terrain, as the audience grew and pushed him toward more ambitious destinations.
TrailRecon.com is the channel's central hub, hosting videos, blog posts, gear recommendations, and branded merch alongside the YouTube content. It's where Trailrecon goes deeper on equipment picks and planning details that don't always make it into the videos themselves.
Trailrecon launched in 2015, making the channel over a decade old. What began as a father-son project on Southern California trails has grown into a channel with well over half a million YouTube subscribers, with an engagement rate that runs notably above the category average for auto and outdoor content.
Trailrecon is based in the United States, with his off-road roots in Southern California. While his content now covers trails across multiple states — including Rocky Mountain and desert Southwest routes — his audience skews heavily American, with a strong secondary following in Australia, the UK, and Canada.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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