The creator behind this account operates under the brand KEZTHEGURU — an Egypt-based, Hurghada-area micro-influencer who blends Pokemon Trading Card Game content with entrepreneurial lifestyle messaging.
Total Followers -0.1%
97K
Across Instagram
Primary Platform
97K followers · 100% of audience
Engagement
0.8%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.9K–$4.8K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 96,849 | -68 | 0.8% | 0.2 | 26 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -68 -0.1% | +0 +0.0% | +0 +0.0% | -68 |
| Last 90 days | -494 -0.5% | +0 +0.0% | +0 +0.0% | -494 |
| Last 365 days | -494 -0.5% | +0 +0.0% | +0 +0.0% | -494 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Aura Grading Collectibles / Pokémon TCG | Brand ambassador | Long-term | — | |
| KE Villas Real Estate / Hospitality | Founder / owned brand | Long-term | — |
The creator behind this account operates under the brand KEZTHEGURU — an Egypt-based, Hurghada-area micro-influencer who blends Pokemon Trading Card Game content with entrepreneurial lifestyle messaging. Despite the premium handle @trading, financial markets play no role here; the channel runs on Pokemon TCG streams and pack-opening clips, motivational hustle posts, and irreverent behind-the-scenes humor. An appearance on Channel 5's "Rich Kids Go Homeless" — a UK reality format — adds a degree of mainstream media visibility uncommon at this follower tier, and likely accounts for the disproportionately Western audience the account has accumulated.
The audience skews heavily male and concentrates in the 18–34 bracket, with the United States representing roughly half of all followers — a notably international reach for a creator based in Egypt. Brand affiliations reinforce a dual positioning: an affiliation with @ke.villas anchors an aspirational wealth and real estate narrative, while a partnership with @aura.grading places the creator firmly in the Pokemon card grading ecosystem. Engagement sits below category median and follower growth has plateaued, but for brands targeting young male audiences at the hustle-culture and Pokemon TCG intersection, KEZTHEGURU offers an accessible micro-tier entry point with room to scale if posting cadence is restored.
Trading reaches an audience concentrated in EGY primarily through Instagram, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Collectibles / Pokémon TCG, Real Estate / Hospitality, a clear signal of fit for brands in those categories. Demonstrated partners include Aura Grading and KE Villas. Engagement on Instagram runs around 0.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows collectibles content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For EGY-focused brands in Collectibles / Pokémon TCG and related categories, Trading offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Trading's tier (Micro, 97K combined followers, EGY). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Despite the handle, @trading is a Pokemon card account run by a creator who goes by Kez. The content focuses on Pokemon TCG pack openings, card collecting, and live streams — not financial markets or crypto. The name reflects card trading rather than stock or forex trading.
Yes — Kez's Instagram bio directly references an appearance on Rich Kids Go Homeless, the Channel 5 documentary series. The show follows wealthy young people experiencing life stripped of their financial privileges, suggesting Kez was featured as one of the affluent participants.
The code KEZTHEGURU5 gives 5% off, as stated in Kez's Instagram bio. Given the Pokemon TCG focus of the account, it is most likely tied to a card retailer or related merchandise store in the Pokemon collecting space.
Kez is an affiliate of @aura.grading, a Pokemon card grading service listed directly in their bio. Card grading involves professionally authenticating and rating a card's condition, which can significantly increase the resale value of rare Pokemon cards — making it a natural fit for a TCG-focused creator.
Kez's Instagram bio links to @ke.villas, a villa business associated with their brand. Given that Kez operates out of Hurghada, Egypt, it most likely involves luxury villa rentals or real estate in that Red Sea resort region.
Kez appears to be based in Hurghada, Egypt, based on location hashtags used consistently across posts. Interestingly, despite being Egypt-based, the majority of the @trading audience is located in the United States and United Kingdom.
Yes — live streaming is a regular part of Kez's content, with captions describing the streams as high-energy events. Live pack openings and card reveals are a staple format in the Pokemon TCG creator community and drive real-time audience engagement.
Kez mixes hustle culture and entrepreneurship content alongside the Pokemon TCG posts, using hashtags like #generationalsuccess, #raisinglegends, and #hustleculture. Motivational captions such as "Just quit. Leave yourself no option but to make it work" suggest a personal brand built around financial ambition as much as card collecting.
Kez is publicly linked to Rich Kids Go Homeless on Channel 5, a UK documentary that places wealthy young people in situations of financial hardship. The bio mention signals it as a notable part of Kez's public profile and likely introduced them to a broader UK audience.
The @trading account sits just under 100,000 followers on Instagram, placing it firmly in the Micro influencer tier. The audience is predominantly male and concentrated in the 18–34 age range, with the largest share of followers coming from the United States.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@trading · Instagram
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.