United States
Tracie and Cheryl, widely known to their community as 'The Aunties,' are a Dallas–Fort Worth-based married couple whose relationship origin story — a decade-long Facebook friendship that eventually became a romance — is central to their brand identity.
Total Followers +1.5%
1.5M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
21K followers · 1% of audience
Engagement
4.5%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $9K–$21K / IG post
In a VoyageDallas feature, the couple shared they are co-writing their first book, alongside running their weekly Wife Talk livestream and philanthropic efforts TCFAM Gives Back and TCFAM Angels.
The couple announced via their official TikTok that they had joined the Kensington Grey agency roster, marking a formal step in their brand partnership business.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -1020 -0.2% | -91 -0.0% | -1111 |
| Last 30 days | +100 +0.5% | +15K +2.6% | +7K +0.8% | +22K |
| Last 90 days | +203 +1.0% | +26K +4.3% | +15K +1.7% | +41K |
| Last 365 days | +203 +1.0% | +26K +4.3% | +15K +1.7% | +41K |
Daily follower snapshots from CreatorDB's longitudinal index.
Tracie and Cheryl, widely known to their community as 'The Aunties,' are a Dallas–Fort Worth-based married couple whose relationship origin story — a decade-long Facebook friendship that eventually became a romance — is central to their brand identity. Operating across TikTok, Instagram, and YouTube, they build their content around the texture of everyday married life: candid conversations, marriage humor, travel experiences, home styling, and the kind of warm, opinionated advice that earned them their 'auntie' persona. Their hashtag #TCFam reflects a genuine community dynamic, and their engagement rates across platforms run well above category norms, suggesting an audience that actively participates rather than passively scrolls. As an openly LGBTQ+ couple, they occupy a visible and relatively underserved lane in the lifestyle-couple space.
Their audience skews almost entirely female and spans a wide adult age range — from young adults in their twenties through women in their mid-forties and beyond — which gives them cross-generational appeal within the lifestyle and relationship content category. A partnership with Virgin Voyages points to positioning in the aspirational travel and experiences segment, consistent with their couple-travel content pillar. Managed through Kensington Grey, they are structured for brand collaboration at a meaningful scale. With strong momentum on Instagram and TikTok and a content tone that balances humor with sincerity, Tracie and Cheryl are well-positioned as a relationship and lifestyle destination for brands targeting adult women seeking relatable, values-forward couple content.
Tracie_And_Cheryl reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a lifestyle creator they map naturally to brands targeting that space. Demonstrated partners include Virgin Voyages. Engagement on YouTube runs around 4.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in lifestyle and related categories, Tracie_And_Cheryl offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Tracie_And_Cheryl's tier (Macro, 1.5M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The Aunties is the shared identity Tracie and Cheryl built around their warm, advice-giving, no-nonsense couple persona — think the married aunts in your family who tell it like it is with humor. The nickname anchors their brand across every platform and gives their community, the TC Fam, a clear personality to rally around.
Tracie and Cheryl were Facebook friends for ten years before they ever met in person, eventually falling in love and getting married. They reference this long-distance online friendship-turned-romance as a defining part of their story, and fans frequently bring it up as one of the most memorable things about the couple.
Yes, Tracie and Cheryl are a married same-sex couple who openly document their life together as wives. Hashtags like #lgbtqcouple and #wifetalk run throughout their content, making their identity as a queer couple central to their brand rather than incidental to it.
@theeposhpups is the dedicated Instagram account for Tracie and Cheryl's dogs, who they affectionately call their pups and reference as part of the family in their main bio. It's a natural extension of the family-lifestyle thread that runs through all their content.
Auntie Advice is a recurring content format where Tracie and Cheryl deliver real-life tips with a comedic, no-filter delivery — one recurring example being the straightforward nudge to 'try the food' when traveling. The format leans into their Aunties persona and consistently drives strong reactions from their audience.
Yes, Virgin Voyages sponsored content with Tracie and Cheryl on YouTube, making it one of their named brand partnerships on record. The deal fits naturally with their couples-travel content and the lifestyle-aspirational tone they bring to trip coverage.
TC Fam is the community name Tracie and Cheryl use for their followers, with TC standing for Tracie and Cheryl. The hashtag #tcfam appears consistently across their Instagram, TikTok, and YouTube posts as the gathering tag for their fanbase.
Tracie and Cheryl post a mix of lifestyle vlogs, marriage humor, beauty content, and couples travel — all filtered through their Aunties persona. Their tone swings between candid and comedic, covering everything from home and relationship moments to sponsored trips abroad.
Tracie and Cheryl are based in the Dallas–Fort Worth area of Texas, with their bios listing Dallas as home and their PO Box located in Fort Worth. Their Texas base occasionally surfaces in their local lifestyle content and fan meet-up references.
Tracie and Cheryl's audience is overwhelmingly women, spanning roughly from their mid-twenties through their mid-forties and older. The majority of their fans are in the United States, with a meaningful secondary audience in South Africa and the United Kingdom.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@tracie_and_cheryl · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.