Emma Cullingford — who goes by @tourwithem — is a British creator based in Australia, documenting the lived experience of relocating across the world in her twenties.
Total Followers +0.0%
33K
Across TikTok
Primary Platform
TikTok
33K followers · 100% of audience
Engagement
8.0%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. — / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| TikTok | 32,900 | +0 | 8.0% | 0.9 | 7 days ago |
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Emma Cullingford — who goes by @tourwithem — is a British creator based in Australia, documenting the lived experience of relocating across the world in her twenties. Her TikTok content sits at the crossroads of expat lifestyle, travel, and candid personal storytelling, covering everything from homesickness and solo holidays in Bali to the early rhythms of dating and friendship-building after a major move. The handle itself doubles as an invitation: follow along as she figures out life abroad. Her tone is self-aware and conversational, leaning into the "girlhood" and "just a girl" aesthetic that resonates strongly on TikTok — confessional but light-touch, relatable rather than polished.
Despite a micro-scale following, Emma's engagement rate runs well above category norms, suggesting her audience is genuinely invested rather than passively scrolling — a signal of real community rather than passive reach. Her viewers skew overwhelmingly female and fall squarely in the 18–34 bracket, with the largest share coming from the United States followed by the United Kingdom, likely reflecting both algorithmic reach and diaspora solidarity from other young women navigating similar life transitions. That demographic profile makes her a natural fit for brands in travel, lifestyle, beauty, and wellness — particularly those targeting millennial and Gen Z women at inflection points like relocating, dating, or redefining independence. As the expat-girlhood content lane continues to expand on short-form video, Emma's niche authenticity positions her well for steady audience growth.
Tourwithem reaches its audience primarily through TikTok, and is best activated via TikTok branded content. As a travel creator they map naturally to brands targeting that space. Engagement on TikTok runs around 8.0%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Tourwithem's tier (Micro, 33K combined followers, —). Pulled from CreatorDB's category benchmarks.
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Tourwithem's real name is Emma Cullingford. The handle @tourwithem is a play on her first name, and she uses her personal email publicly for brand inquiries under that name.
Yes — relocating to Australia is the central premise of her TikTok, with her bio explicitly inviting followers to come along for the move. Her content documents the full expat experience, from the excitement of a new country to the emotional weight of leaving home far behind.
Tourwithem is from the UK, with her content and audience strongly pointing to London as her hometown. She has posted content tagged with London location signals, and the UK consistently appears as one of her top viewer countries.
It's a reflective post about the emotional reality of being an expat daughter living roughly 10,000 miles from home — the distance between the UK and Australia. The video taps into homesickness and the bittersweet side of building a new life abroad, and it resonated particularly strongly with other young women who have made similar moves.
Dating, relationships, and single-girl life are recurring themes across her content, covered with a candid and relatable tone. She blends honest takes on modern dating — like a post about a guy ordering for both of them — with the broader girlhood and self-love angle she's built her channel around.
Yes — she has posted travel content from Bali, specifically around the Uluwatu area on the island's southern tip, covering villa stays and scenic spots. This kind of Southeast Asia travel fits naturally into her life as a young expat based in Australia.
Friendship in your twenties is one of her signature topics, with posts dedicated to the specific value of friends made during that decade. The theme ties directly into her expat story — arriving in a new country and having to build a social life entirely from scratch.
She posts a mix of travel moments, expat life reflections, friendship, and dating takes — all filtered through a relatable young-woman-in-her-twenties lens. Recurring themes include homesickness, candid travel photography struggles, new friendships, and navigating life as a single girl abroad.
Her engagement rate runs several times above the typical category median, which is unusual at the Micro tier. The likely driver is topic specificity — content about moving abroad alone, missing family, and dating as a single woman in a new country hits a very defined emotional nerve that prompts personal comments and shares from viewers in the same situation.
Her audience is overwhelmingly female — more than four in five viewers are women — and the majority fall within the 18-to-34 age range. The United States makes up the largest share of her viewership, followed by a meaningful chunk from the UK, her home country.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@tourwithem · TikTok
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