United States
Torrey Scow is a Utah-based family content creator best known for documenting life as a mother of four, most notably a set of triplets — a combination that drives much of the curiosity and warmth her audience brings to her content.
Total Followers -0.2%
184K
Across Instagram, TikTok
Primary Platform
YouTube
128K followers · 70% of audience
Engagement
0.6%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.6K–$6.4K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -51 -0.0% | +0 +0.0% | +0 +0.0% | -51 |
| Last 30 days | -230 -0.2% | -95 -0.2% | +0 +0.0% | -325 |
| Last 90 days | -742 -0.6% | +0 +0.0% | +0 +0.0% | -742 |
| Last 365 days | -742 -0.6% | +0 +0.0% | +0 +0.0% | -742 |
Daily follower snapshots from CreatorDB's longitudinal index.
Torrey Scow is a Utah-based family content creator best known for documenting life as a mother of four, most notably a set of triplets — a combination that drives much of the curiosity and warmth her audience brings to her content. Her primary home base is the Scow Family YouTube channel, which has grown to well over half a million subscribers, while her Instagram and TikTok presences serve as shorter-form extensions of the same family narrative. Her content leans heavily into milestone moments — first and last days of school, sibling dynamics, and the logistical and emotional realities of raising multiples alongside an older child. The tone is candid and domestic rather than produced, with captions and clips that emphasize genuine family interactions over polished aesthetics.
Her audience skews strongly female and clusters in the prime parenting demographic — the 25–44 age band that advertisers in the family, home, and children's categories consistently target. Brand activity visible in her hashtag usage, including discount retail partnerships like Temu, suggests she occupies an accessible, value-oriented tier of family influencer marketing rather than premium lifestyle territory. Engagement on Instagram runs below the category median, which is common for family creators whose core community lives on YouTube and treats social platforms as supplementary touchpoints. As the triplets age into new childhood stages, her content has built-in longitudinal appeal — audiences invested in watching the children grow represent a retention asset that keeps her positioned as a long-form family documentary creator with steady brand-fit potential in parenting, education, and everyday household categories.
Torreyscow reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward E-commerce / Shopping, a clear signal of fit for brands in those categories. Demonstrated partners include Temu. Engagement on YouTube runs around 0.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows family content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in E-commerce / Shopping and related categories, Torreyscow offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Torreyscow's tier (Mid, 184K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — Torreyscow is the mom behind the @scowfamily YouTube channel. She uses @torreyscow as her personal handle on Instagram and TikTok, while the Scow Family brand represents the whole household and is where she posts longer family vlogs.
Torreyscow is a mom of four — a set of triplets plus one additional child, which she describes as "Triplets +1" across her social bios. Her content regularly documents milestones like first and last days of school for all four kids at once.
Yes — within her set of triplets, there are identical twin girls. She uses the hashtag #identicaltwingirls on posts that highlight how similar the two look as they grow, which is a recurring and popular theme in her content.
Her TikTok bio shows three pink heart emojis and one blue heart, indicating three girls and one boy among her four children. Her content captures the full sibling dynamic, including both the triplet girls and her son.
Her name is Torrey Scow — Torrey is her first name and Scow is the family surname, which forms both her personal handle @torreyscow and the @scowfamily YouTube brand. She goes by Torrey across her platforms.
Torreyscow is based in Utah, which she calls out directly in her Instagram bio. She also tags content in Idaho on occasion, suggesting regular family trips to the neighboring state.
Yes — Torreyscow has partnered with Temu, tagging sponsored posts with #temufinds and #ad. As a family lifestyle creator managing a household of six, budget-friendly product finds fit naturally into her content.
The @scowfamily YouTube channel is significantly larger, having surpassed 520,000 subscribers as noted in Torreyscow's own bio. Her Instagram following sits in the mid-tier range, making YouTube the clear flagship for the family brand.
Torreyscow posts family lifestyle content centered on raising triplets and a fourth child in Utah. Her posts cover school milestones, holiday moments like Fourth of July, sibling interactions, and everyday mom-of-four life — all shared across Instagram, TikTok, and the Scow Family YouTube channel.
Torreyscow is active on Instagram and TikTok under @torreyscow, and runs the family-focused @scowfamily channel on YouTube where she has her largest following. Her collaboration inquiries go through torreyscow91@gmail.com.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@torreyscow · YouTube
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