United States
Tori DeSimone is a New Jersey-based lifestyle creator and entrepreneur whose YouTube channel serves as the hub of a broader personal brand spanning beauty, wellness, home, and everyday living.
Total Followers -0.2%
554K
Across YouTube, Instagram
Primary Platform
YouTube
438K followers · 79% of audience
Engagement
3.4%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.3K–$5.8K / IG post
DeSimone shared her engagement story alongside her fiancé Zak in a YouTube video, covering how they met, started dating, and went ring shopping.
After taking a break from her podcast, DeSimone returned with a new episode discussing her chaotic but eventful past year and goals for 2026.
DeSimone's boutique fitness brand Stride kicked off its seventh summer season at its Jersey Shore locations, which now span four total studios offering spin, pilates, yoga, and strength classes.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -47 -0.0% | +0 +0.0% | -47 |
| Last 30 days | -1007 -0.2% | -210 -0.2% | +0 +0.0% | -1217 |
| Last 90 days | -1007 -0.2% | -524 -0.4% | +0 +0.0% | -1531 |
| Last 365 days | -1007 -0.2% | -524 -0.4% | +0 +0.0% | -1531 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Walmart Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Nordstrom Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Lululemon Sponsorship | Sponsored content | YouTube | Aug 2025 | — |
| Sephora SA Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
| Claritin Health / Pharma | Sponsored content | Long-term | — | |
| Waterboy Health & Wellness | Sponsored content | Long-term | — | |
| Clean Logic Personal Care | Sponsored content | Long-term | — | |
| Birdy Grey Fashion / Apparel | Sponsored content | Long-term | — | |
| Frutas de Chile (Chilean Kiwi) Food & Beverage | Sponsored content | Long-term | — | |
| Stride Sea Isle / Stride Spin and Fitness Fitness / Wellness | Founder / owned brand | Long-term | — |
Tori DeSimone is a New Jersey-based lifestyle creator and entrepreneur whose YouTube channel serves as the hub of a broader personal brand spanning beauty, wellness, home, and everyday living. Under the handle @toridesimone, she built a substantial YouTube following through a mix of vlogs, hauls, home styling content, and routine-driven videos that reflect a polished but approachable "girl at home" aesthetic. Beyond content creation, DeSimone is a brick-and-mortar business owner, operating Stride Sea Isle and its affiliated spin and fitness concept — a dimension that meaningfully separates her from purely digital peers and lends credibility to the wellness and productivity content she produces. Her podcast, Manifest with Tori DeSimone, extends her reach into the audio space with a focus on manifestation, mindfulness, and habit-building, reinforcing a consistent wellness-forward identity across platforms.
Her audience skews heavily female and concentrates in the 18-to-34 age range, with the large majority based in the United States — a demographic profile that maps cleanly onto beauty, fitness, and aspirational lifestyle categories. That alignment is reflected in her sponsor roster, which includes Sephora, Lululemon, Nordstrom, and Walmart — a range that covers both premium and mass retail and signals flexibility across price tiers without diluting her positioning. Engagement sits well above the category median, suggesting her audience is actively invested rather than passively accumulated. As she continues developing the entrepreneurial and wellness pillars of her brand alongside traditional lifestyle content, DeSimone is well-positioned for partnerships in the fitness, beauty retail, and home categories — particularly with brands seeking a creator whose business ownership adds a layer of earned authority to product endorsements.
Toristerling_ reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Health / Pharma, Health & Wellness, Personal Care, a clear signal of fit for brands in those categories. Demonstrated partners include Walmart and Nordstrom. Engagement on YouTube runs around 3.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Health / Pharma and related categories, Toristerling_ offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Toristerling_'s tier (Mid, 554K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Manifest with Tori DeSimone is her podcast dedicated to wellness practices, manifestation tools, productivity hacks, and mindfulness methods. She describes it as a go-to resource for building intentional daily routines and a healthier mindset. The podcast extends the themes she covers on YouTube — beauty, lifestyle, and entrepreneurship — into a deeper, long-form audio format.
Yes — Tori DeSimone owns two fitness businesses: Stride Spin and Fitness (@stridespinandfitness_) and Stride Sea Isle (@strideseaisle). Running physical studios alongside her content career makes her unusually hands-on as a wellness creator — she has built real businesses around the lifestyle she talks about. She references her entrepreneurial life regularly across her YouTube channel and her Manifest podcast.
Yes — Tori DeSimone partnered with Claritin-D as a branded content sponsor, sharing how she uses the allergy relief product as part of her daily routine. The campaign also highlighted how to access Claritin-D conveniently through select pharmacies. It sits alongside her broader pattern of health-and-wellness brand partnerships that complement her fitness and lifestyle content.
Yes — Lululemon has run a sponsored content campaign with Tori DeSimone on YouTube. Given that she owns and operates spin fitness studios and centers much of her content on active living and wellness, the partnership is a natural brand alignment. She has also worked with Sephora, Nordstrom, and Walmart, giving her sponsorship portfolio a broad reach across fitness, beauty, and lifestyle retail.
Yes — Sephora hauls are a recurring feature of Tori's content, and she holds an official Sephora sponsored partnership on YouTube. She frequently tags #sephorahaul in her posts, and her audience — overwhelmingly young women aged 18 to 34 — is exactly the demographic Sephora targets through influencer campaigns. Beauty is one of the main pillars of her channel alongside wellness and lifestyle vlogs.
Yes — Tori DeSimone has worked with Birdy Grey as a branded content partner, confirmed through her tagged sponsorship posts. Birdy Grey is a popular bridesmaid dress brand known for affordable, fashion-forward collections, making it a strong fit for her heavily female lifestyle audience. The partnership points to wedding and event styling content woven into her broader fashion and lifestyle feed.
Tori DeSimone has a branded partnership with Waterboy, a functional hydration and wellness supplement brand. The deal fits naturally with her dual identity as a fitness studio owner and wellness content creator, since Waterboy targets active, health-conscious communities. It reflects her broader approach of aligning with brands that mirror how she actually lives rather than unrelated product placements.
Tori's YouTube channel mixes lifestyle vlogs, beauty and Sephora hauls, home decor and styling, cooking, and travel content alongside wellness and mindset videos. She describes herself as a girly-girl obsessed with beauty and wellness, which comes through clearly in her content mix. Her channel serves as the video hub for a personal brand that also spans her fitness studios and the Manifest with Tori DeSimone podcast.
Tori DeSimone has grown her YouTube channel to well over 400,000 subscribers, placing her solidly in the mid-tier creator range. Her engagement rate runs notably above the category average, which signals an audience that is genuinely active rather than passively subscribed. She also maintains a separate following on Instagram, where she shares lifestyle content and brand collaborations.
Yes — Nordstrom has run a sponsored YouTube campaign with Tori DeSimone, adding a premium retail dimension to her brand deal portfolio. Given her consistent fashion and beauty content — including styling videos and hauls — high-end retail partnerships like Nordstrom are a recurring fit. Alongside Lululemon, Sephora, and Walmart, Nordstrom rounds out a sponsorship lineup that covers nearly the full spectrum of lifestyle retail.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@toristerling_ · YouTube
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