Brazil
Toque Ukulele is a Brazil-based music education channel run by Paulo Sousa, whose name appears across his Instagram and TikTok profiles as Paulo Sousa Violão.
Total Followers +3.8%
46K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
17K followers · 37% of audience
Engagement
7.2%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $277–$777 / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +101 +0.6% | +36 +0.3% | +214 +1.2% | +351 |
| Last 30 days | +410 +2.4% | +326 +2.9% | +1K +5.7% | +2K |
| Last 90 days | +0 +0.0% | +2K +17.1% | +4K +22.2% | +6K |
| Last 365 days | +0 +0.0% | +2K +17.1% | +4K +22.2% | +6K |
Daily follower snapshots from CreatorDB's longitudinal index.
Toque Ukulele is a Brazil-based music education channel run by Paulo Sousa, whose name appears across his Instagram and TikTok profiles as Paulo Sousa Violão. The channel name itself is a Portuguese imperative — 'toque' meaning 'play' — which neatly signals the instructional mission: getting beginners to actually pick up and play. Paulo covers two instruments across his platforms, teaching ukulele through his YouTube channel (where weekly video lessons and instrumental arrangements form the core output) and positioning himself as a guitar specialist for beginners on Instagram and TikTok. His content mixes Portuguese-language tutorials aimed at the Brazilian market with occasional English-language lessons — a deliberate move that extends his reach to the broader global ukulele community without abandoning his home audience.
Despite sitting in the micro tier by total following, Paulo's YouTube engagement rate runs well above the category median, reflecting an audience that actively returns for structured learning rather than passive consumption. His viewers skew young adult and are predominantly female, with the overwhelming majority based in Brazil and a secondary cluster across Argentina, Portugal, and the United States — a footprint consistent with a Portuguese-language creator with crossover appeal. The absence of major sponsor partnerships to date suggests a channel still in an organic growth phase, though the combination of strong engagement, consistent upload cadence, and a clearly defined beginner learner audience makes it a credible fit for music instrument brands, online learning platforms, or music accessory retailers targeting the Latin American market.
Toqueukulele operates at the intersection of music education and beginner-friendly entertainment, making it a natural fit for musical instrument brands (ukuleles, guitars, strings, accessories), digital music-learning platforms such as Yousician or Simply Guitar, and online course marketplaces. The channel publishes ukulele and violão tutorials in Portuguese—with selective English-language content broadening reach—on a near-weekly cadence across YouTube and Instagram, offering sponsors consistent, evergreen placement opportunities. YouTube engagement runs well above the category median, indicating an actively practising learner audience rather than passive viewers, which is a meaningful conversion signal for brands reliant on motivated buyers. The audience skews toward young adults and is overwhelmingly Brazil-based, with secondary pockets in Argentina, Portugal, and the United States, positioning the channel as a strong vehicle for brands targeting the Portuguese-speaking beginner-musician segment. No confirmed sponsorship deals surface in the available data; however, the instructional format is structurally suited to affiliate or direct integrations with instrument retailers, digital sheet-music services, and music-adjacent lifestyle or productivity brands entering the fast-growing Brazilian edutainment market.
Benchmark estimates for a creator at Toqueukulele's tier (Micro, 46K combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
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Toqueukulele's real name is Paulo Sousa. He uses that name directly on his Instagram and TikTok presence, where he brands himself as Paulo Sousa Violão, while his YouTube channel carries the Toque Ukulele name.
Yes, they are the same creator. Paulo Sousa runs the Toque Ukulele brand on YouTube for ukulele lessons, and uses the Paulo Sousa Violão identity on Instagram and TikTok where the focus shifts toward guitar. It is one person teaching two instruments across different platforms.
He teaches both. His YouTube channel is dedicated to ukulele video lessons and instrumental arrangements, while his Instagram and TikTok content focuses on acoustic guitar, or violão, with a specialty in beginner-friendly lessons. The two instruments are essentially split across his platforms.
That is exactly the pitch — his content is built around complete beginners, with step-by-step lessons and a dedicated first lesson series titled something along the lines of "Primeira Aula de Ukulele: Aprenda do Zero." The structured, no-prior-experience approach is central to what makes his channel popular with newcomers.
Yes, Beatles covers appear in his content. Twist and Shout is one title he has specifically taught, including its intro, on the guitar side of his content. Teaching recognizable classic rock and pop songs is a recurring hook he uses to keep beginners motivated.
Stand By Me appears in his lesson content as a four-chord song, which fits his broader teaching philosophy of showing beginners how far just a handful of chords can take them. He frames iconic songs like this as proof that learning to play is more accessible than most people think.
Some of his content is in English — for example he has published lessons titled things like "Beginner Ukulele Strumming Pattern That Works for Thousands of Songs" in English. The majority of his content is in Portuguese, reflecting his primarily Brazilian audience, but he does produce English-language lessons that reach an international crowd.
He focuses on beginner ukulele strumming patterns that are versatile enough to apply across a wide range of songs. His approach emphasizes rhythm foundations that work for thousands of different tracks, so a new player can pick up one pattern and immediately start playing songs they recognize.
Toqueukulele is based in Brazil, and the overwhelming majority of his audience is Brazilian. He creates content primarily in Portuguese, though he also puts out English-language lessons that attract viewers from Argentina, Portugal, the United States, and beyond.
He is active on YouTube, Instagram, and TikTok. YouTube is his primary platform and home for his full ukulele lesson catalog, while Instagram and TikTok carry shorter-form guitar and ukulele content under the Paulo Sousa Violão branding. His fastest audience growth has recently been on TikTok.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@toqueukulele · YouTube
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