United States
Tonyrobbins is a creator with a presence on YouTube (2,720,000 followers), Instagram (8,290,351 followers), TikTok (1,400,000 followers), based in United States.
Total Followers +0.5%
12.4M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
2.7M followers · 22% of audience
Engagement
4.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $99K–$232K / IG post
The federal trademark suit alleges YesChat built 11 bots—including 'Tony Robbins GPT'—monetizing his copyrighted seminars via subscriptions, directly competing with Robbins' own authorized AI product at $99/month. Attorneys say it may be the first such lawsuit by a public figure against an AI chatbot replica.
The channel offers programming on relationships, finances, business, and personal development. It launched across six English-speaking countries with a planned global expansion in 2026.
Building on a widely praised 2025 edition, the revamped bootcamp launched May 1, 2026, aiming to collectively help participants reclaim 6 million hours through a new 'Clone Builder System' of personalized AI tools.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +10K +0.1% | +0 +0.0% | +10K |
| Last 30 days | +20K +0.7% | +44K +0.5% | +0 +0.0% | +64K |
| Last 90 days | +72K +2.6% | +182K +2.2% | +0 +0.0% | +254K |
| Last 365 days | +72K +2.6% | +182K +2.2% | +0 +0.0% | +254K |
Daily follower snapshots from CreatorDB's longitudinal index.
Tonyrobbins is a creator with a presence on YouTube (2,720,000 followers), Instagram (8,290,351 followers), TikTok (1,400,000 followers), based in United States. Their content sits in the motivation & self-help space. Their YouTube bio reads: "Empowering millions to live a life of meaning. 💘 @sagerobbins 📘 Get a free copy of my book 👇". The full audience and engagement breakdown is below.
Tonyrobbins reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an education creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in education and related categories, Tonyrobbins offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Tonyrobbins's tier (Mega, 12.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Tony Robbins was born Anthony J. Mahavoric in North Hollywood, California. He adopted the surname Robbins early in his career, and the name Tony Robbins has been his public identity for nearly five decades as he built one of the world's most recognizable personal development brands.
Sage Robbins is Tony Robbins' wife, and he regularly features and tags her (@sagerobbins) across his social media content. She appears in couple-focused posts alongside him and is a visible part of both his personal life and his public-facing brand online.
Fountain Life is a proactive health and longevity company that Tony Robbins co-founded, and he promotes it actively across his channels. The company focuses on advanced diagnostics and preventative medicine, which ties directly into the longevity and proactive health themes that run throughout his recent content.
Firewalking remains one of Tony Robbins' most iconic event features — he leads participants through walking on hot coals at his Unleash the Power Within seminars as a live demonstration of overcoming fear through mindset shifts. It has been part of his events for decades and continues to be one of the most widely covered aspects of his live programming.
The Forever Tour is a live event series that Tony Robbins has been referencing and promoting across his recent social content. It appears to be part of his ongoing commitment to large-scale in-person experiences, continuing a tradition of immersive personal development seminars he has hosted for nearly fifty years.
Tony Robbins has authored eight international bestsellers, covering topics from personal psychology to financial strategy, and he holds a #1 New York Times bestselling author designation. Well-known titles include Awaken the Giant Within and Money: Master the Game. As of mid-2026, he also offers a free copy of one of his books directly through his social media bios.
Tony Robbins' recent social content references the Secretary Kennedy podcast through a dedicated hashtag, strongly suggesting he appeared on or was featured in a podcast connected to Robert F. Kennedy Jr. during his time as U.S. Secretary of Health and Human Services. This aligns closely with Tony's recurring focus on proactive health, preventative medicine, and longevity.
Tony Robbins was born on February 29, 1960, making him 66 years old as of 2026 — and technically a leap-year baby who only has a calendar birthday every four years. Despite his age, he maintains a demanding schedule of live events, multi-platform content creation, and active business leadership.
Tony Robbins has stated he has helped over 100 million people across more than 190 countries through his books, live events, coaching programs, and online content. He has been doing this work for nearly five decades, a run that has allowed him to build one of the largest audiences in the global personal development space.
Tony Robbins has been incorporating AI as a recurring topic in his recent content, framing it through the lens of mindset, adaptability, and business strategy rather than pure technology. As a self-described life and business strategist, he tends to position conversations around AI as questions of identity and belief — asking whether people are prepared mentally and emotionally to navigate rapid change.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@tonyrobbins · YouTube
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