Tom Scott is a creator with a presence on YouTube (6,740,000 followers), Instagram (150,347 followers), based in —.
Total Followers +0.0%
6.9M
Across YouTube, Instagram
Primary Platform
YouTube
6.7M followers · 98% of audience
Engagement
4.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $3K–$7.6K / IG post
After nearly two years away from regular uploads, Scott returned with a weekly series filming one video per historic county of England. Episodes premiere on Nebula a week before hitting YouTube.
Scott described the new series as an updated version of his classic format built for longer-form viewing, while also committing to cross-posting on YouTube for his existing fanbase.
After roughly 18 months of silence on his main channel, Scott posted a short-lived video asking fans to suggest interesting places and people across Britain for his forthcoming England project.
Partnering with Wendover Productions' Sam Denby, Scott competed to claim the most Schengen countries in six days — his second high-profile Nebula collaboration after 'Tom Scott Presents: Money.'
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +2K +1.1% | +0 +0.0% | +2K |
| Last 90 days | +20K +0.3% | +4K +2.5% | +0 +0.0% | +24K |
| Last 365 days | +20K +0.3% | +4K +2.5% | +0 +0.0% | +24K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Boot.dev Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| NordVPN Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| Saily Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| Incogni Inc. Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Ground News Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
Tom Scott is a creator with a presence on YouTube (6,740,000 followers), Instagram (150,347 followers), based in —. Their content sits in the education & science space. Their YouTube bio reads: "Hi, I'm Tom Scott. These are some of the things I've made and done. They'll probably come back to haunt me in a few years' time. Contact me: https://www.tomscott.com/contact/ • • • This channel is a production of Pad 26 Limited, register". The full audience and engagement breakdown is below.
Tom Scott reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Streaming / Media, a clear signal of fit for brands in those categories. Demonstrated partners include NordVPN and Incogni Inc.. Engagement on YouTube runs around 5.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in Streaming / Media and related categories, Tom Scott offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Tom Scott's tier (Mega, 6.9M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Tom Scott announced in early 2024 that he was stepping back from making YouTube videos after years of consistent uploading, describing the mental and creative toll the format had taken. By 2026 he had returned to posting, with videos on topics like the Tyne Tunnel safety systems and the logic behind old British railway levers that sit squarely in his classic style.
Tom Scott has explained that wearing the same distinctive red polo in every video eliminates a decision from production and makes him instantly recognisable on a crowded YouTube thumbnail grid. The red shirt became so associated with him that it functions almost as a personal logo.
Lateral is Tom Scott's panel game show in which guests answer tricky questions by reasoning sideways from what they already know, rather than recalling a straight fact. It has expanded beyond audio into live shows at venues including the Clapham Grand in London.
Yes — Tom Scott has been a Nebula creator for several years and the platform appears consistently in his channel hashtags. He occasionally releases extended cuts or bonus material there alongside his YouTube videos.
Citation Needed was a panel quiz show hosted by Tom Scott alongside Matt Gray and other collaborators, in which they discussed obscure Wikipedia articles cold with no prior research. The show ran for multiple series on The Technical Difficulties YouTube channel before concluding, and Tom Scott has since focused on Lateral as his primary panel format.
Tom Scott's recent sponsors include Ground News, Planet Wild, NordVPN, Henson Shaving, and Saily — brands that tend to suit an intellectually curious adult audience. He integrates them as brief mid-roll reads rather than making fully dedicated brand videos.
Pad 26 Limited is the registered English company through which Tom Scott produces and manages his YouTube channel and related projects. It is registered in England and Wales with a listed legal address in Worthing, West Sussex.
Tom Scott makes short documentary-style videos that explain surprising or overlooked things in the world — unusual bits of infrastructure, strange geographic features, odd historical decisions, and linguistic quirks. Recent examples include why certain British trains still use old mechanical levers, how ferrets outperform robots in certain tasks, and what keeps the Tyne Tunnels safe.
Tom Scott is British, and his production company is registered in Worthing, West Sussex, England. A large share of his videos explore UK-specific places and systems, though he regularly covers locations worldwide and his audience is genuinely international.
Tom Scott's YouTube channel has well over six million subscribers, placing him in the Mega tier for educational content creators. His engagement rate runs well above the category average, which is especially notable for long-form documentary-style videos that do not chase trending topics or algorithm hooks.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@tomscottgo · YouTube
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