United States
Tomoe Umari is a US-based English-speaking VTuber (ENVTuber) who has carved out a genuinely distinctive identity within the crowded virtual content space by fusing three specific subcultures:…
Total Followers +3.3%
355K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
201K followers · 57% of audience
Engagement
17.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2K–$5.1K / IG post
The military VTuber celebrated reaching 200,000 subscribers on YouTube, announcing plans for a celebratory week of streams for her "Umarmy" community.
She debuted a redesigned 3.0 Live2D model illustrated and rigged by @seeshin_see, marking a significant visual refresh for her channel.
Citing real-life (military) responsibilities, she stepped back from active V-Dere membership but remained an affiliate with the option to return.
Alongside genmates Alpha Betta and Hani Hima, she released a Japanese-language version of the group's original song Heartwave as a farewell collaborative project.
She crossed the 100,000-subscriber milestone on YouTube live with her community, less than four months after joining V-Dere's second generation.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +2K +1.0% | +465 +0.5% | +0 +0.0% | +2K |
| Last 30 days | +8K +4.2% | +3K +3.3% | +0 +0.0% | +12K |
| Last 90 days | +23K +11.7% | +13K +12.6% | +0 +0.0% | +36K |
| Last 365 days | +23K +11.7% | +13K +12.6% | +0 +0.0% | +36K |
Daily follower snapshots from CreatorDB's longitudinal index.
Tomoe Umari is a US-based English-speaking VTuber (ENVTuber) who has carved out a genuinely distinctive identity within the crowded virtual content space by fusing three specific subcultures: military service, tomboy aesthetics, and horse-girl fandom rooted in the anime and mobile game Umamusume: Pretty Derby. She streams across YouTube and Twitch under a Live2D avatar and posts short-form clips to Instagram and TikTok, covering a varied content mix that spans FPS and roguelike gaming, fitness, and slice-of-life commentary on what it actually looks like to serve in the US military while maintaining an active streaming career. Her fanbase, branded the Umarmy, reflects both her real-world background and the community-building language common in military culture.
Her audience skews predominantly male and concentrates heavily in the 18–34 age band, with roughly three-quarters based in the United States — a tightly domestic, English-language core typical of niche ENVTuber communities. What stands out analytically is her engagement rate, which runs well above the category median across every platform she is active on, signaling an unusually loyal and participatory audience for her follower-count tier. Activity remains consistent on YouTube and Instagram while TikTok has seen reduced posting frequency, suggesting a deliberate platform focus. With no major sponsor partnerships yet publicly attached to her profile, Tomoe Umari represents a relatively undiscovered opportunity for brands in gaming peripherals, fitness, military lifestyle, or anime merchandise looking to reach a niche but highly responsive mid-tier audience.
tomoeumari reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a gaming creator they map naturally to brands targeting that space. Engagement on YouTube runs around 17.5%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at @tomoeumari's tier (Mid, 355K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Tomoe Umari is a real active-duty US military member who also happens to be a VTuber — a combination that makes her one of the most distinctive creators in the ENVTuber space. She has made content specifically about what it is like balancing military service with streaming, giving her audience a rare behind-the-scenes look at a lifestyle almost never seen from a VTuber.
The Umarmy is Tomoe Umari's official fan community — a play on her name and the word 'army,' directly nodding to her military background. She invites new viewers to join the Umarmy through her YouTube channel description and uses the name to frame her content around morale-boosting and collective motivation.
The Horse Girl identity comes from her genuine love of horses and her deep fandom of Umamusume: Pretty Derby, the horse-racing anime and mobile game. Her VTuber persona fuses this horse theme with her real-life tomboy personality and US military background — a very specific combination she has built her entire brand around.
Tomoe Umari is a passionate fan of Umamusume: Pretty Derby and has made dedicated content gushing about the franchise. Given that her VTuber identity is literally built around being a horse girl, the game feels less like a casual interest and more like a core part of who she is as a creator.
Tomoe Umari has pointed out in a clip that there is a specific aspect of her VTuber design that most viewers never notice, though she keeps the exact detail as something fans have to spot for themselves. Her Live2D model is built around the Military Tomboy Horse Girl persona, layering military, equestrian, and tomboy visual elements in ways that reward close attention.
Tomoe Umari's streaming content leans toward FPS games, roguelikes, and puzzle games, though she describes herself as a variety streamer — her own words are 'expect the unexpected.' This unpredictability is a deliberate part of her brand, keeping the Umarmy guessing from session to session.
Fitness is one of Tomoe Umari's stated personal interests alongside writing and gaming, and it does show up in her content — she has posted about protein and what a 'Tomboy Horse Girl' approach to fitness looks like. This side of her content ties directly to the physical discipline that comes with her military lifestyle.
Yes, Tomoe Umari makes convention appearances, and convention content is a recurring part of her posting. As an ENVTuber — an English-speaking VTuber — in-person conventions are one of the key ways she connects with the wider anime and VTuber fan community outside of streaming.
Tomoe Umari streams on both YouTube and Twitch, with YouTube being her largest platform by audience size. Her bios across Instagram and TikTok consistently direct fans to those two streaming destinations as the main hubs for her live content.
Tomoe Umari is based in the United States, consistent with her active US military service. The overwhelming majority of her audience is also American, making her one of the more US-rooted creators in the broader ENVTuber community.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@tomoeumari · YouTube
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