United States
Thomas Frank — known online as Tomfrankly — is a US-based video creator who built his reputation in the productivity and self-improvement space, originally through his long-running College Info…
Total Followers -0.2%
102K
Across Instagram
Primary Platform
YouTube
102K followers · 100% of audience
Engagement
3.6%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2K–$5.1K / IG post
His official site lists press from The Information titled 'The YouTuber Making $1 Million Selling Notion Templates,' highlighting his templates business as a seven-figure operation.
Flylighter — built by Frank and co-developer Eli Wimmer — launched on Product Hunt in February 2024 and continued active development through mid-2025, positioning Frank as a creator-turned-software entrepreneur.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 102,267 | -225 | 3.6% | — | 1 years ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -225 -0.2% | +0 +0.0% | +0 +0.0% | -225 |
| Last 90 days | -573 -0.6% | +0 +0.0% | +0 +0.0% | -573 |
| Last 365 days | -573 -0.6% | +0 +0.0% | +0 +0.0% | -573 |
Daily follower snapshots from CreatorDB's longitudinal index.
Thomas Frank — known online as Tomfrankly — is a US-based video creator who built his reputation in the productivity and self-improvement space, originally through his long-running College Info Geek project before pivoting toward a tighter focus on Notion, personal systems, and deliberate skill-building. His content philosophy centers on practical application: rather than motivational fluff, he walks audiences through concrete frameworks for organizing work and accelerating learning. That orientation toward utility has made his Notion templates and workflow tutorials a consistent draw for viewers looking for replicable systems rather than inspiration. His appearance at the Streamys, YouTube's creator awards ceremony, reflects his standing as a recognized voice within the broader creator ecosystem.
His Instagram presence, while smaller in scale relative to his YouTube footprint, maintains above-average engagement for the category — a sign that his core audience is genuinely invested rather than passive. The even gender split across his following is somewhat unusual for the productivity niche, which skews male, and suggests his content appeals broadly to knowledge-workers and self-improvement-minded viewers regardless of demographic. With Instagram activity having quieted, his center of gravity sits firmly on YouTube, where long-form tutorial and systems content tends to compound in value over time through search. As Notion continues to expand its user base and creator-tool integrations deepen, Frank is well-positioned to serve as a sustained reference point for that ecosystem's growing audience.
Tomfrankly reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As an education creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in education and related categories, Tomfrankly offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Tomfrankly's tier (Mid, 102K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Tomfrankly's real name is Tom Frank — the handle is a direct play on his own name. He built an early online audience through the College Info Geek brand before centering his identity around Notion and personal productivity content.
Yes, Tomfrankly is Tom Frank, the creator who originally founded College Info Geek, a widely-followed resource focused on study skills and student productivity. He later transitioned his main content brand to @tomfrankly, shifting the focus toward Notion tutorials and broader self-improvement topics.
Yes, creating and sharing Notion templates is a core part of what Tomfrankly offers his audience. He links them directly from his social bio alongside his newest videos, positioning the templates as practical tools that complement his tutorial-style YouTube content.
Tomfrankly teaches Notion through YouTube videos that walk viewers through building real, usable systems rather than just showcasing features. His approach pairs downloadable templates with tutorials, reflecting his stated mission of helping people become genuinely more capable every day.
Yes, Tomfrankly attended the Streamys, the major annual awards show recognizing digital creators and online video. He posted a photo from the event, crediting the photographers who shot him there.
Tomfrankly hit a 350 lb (158 kg) squat personal record, which he shared publicly as a fitness milestone. The lift was recorded in Portland, showing that he documents his physical training alongside his Notion and productivity content.
Tomfrankly is based in the United States, and Portland appears as a location in his posts — including the gym where he hit his squat PR. He hasn't publicly committed to a single home city, but Portland has shown up as a consistent backdrop in his content.
Tomfrankly's Instagram has been inactive for roughly a year as of late 2026, likely because his core content — in-depth Notion and productivity tutorials — lives more naturally on YouTube. Creators whose main value is in long-form walkthroughs often let short-form social platforms go quiet as their audience consolidates on their primary channel.
Tomfrankly's YouTube channel covers Notion, productivity systems, and self-directed learning, aimed at people who want structured approaches to getting more done. His style blends step-by-step tutorials with a personal development angle, grounded in his stated goal of becoming more capable every day.
Tomfrankly's primary platform is YouTube, where his Notion tutorials and productivity content live. He also has an Instagram presence, though it has been largely quiet in recent years, with his bio functioning mainly as a link hub pointing to his newest videos and template resources.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@tomfrankly · YouTube
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