United Kingdom
Tom Shaw is a UK-based freelance software developer turned content creator who spent several years building products and systems for clients ranging from early-stage startups to large enterprises before channelling that professional background into content under the Tom.Developer handle.
Total Followers +1.3%
625K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
59K followers · 9% of audience
Engagement
3.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $6K–$14K / IG post
Tom continued actively developing the open-source project, adding a live telemetry service that streams driver data to multiple windows — the same style of charts used by real motorsport engineers during race weekends.
GitHub's own channel featured the F1 Race Replay tool in a dedicated 'Project Spotlight' video, boosting the project's visibility beyond Tom's existing audience.
The interactive Formula 1 race visualisation tool amassed over 6,100 GitHub stars and drew community contributors who added features like resizable windows and sprint-race support after Tom open-sourced the code.
The series highlighted synergies between energy tech company Eni and the BWT Alpine Formula One Team, adding another major motorsport brand partnership to Tom's portfolio.
Tom attended the 2024 Canadian Grand Prix as part of an AWS Generative AI & F1 data campaign, producing exclusive behind-the-scenes content with Scuderia Ferrari drivers Charles Leclerc and Carlos Sainz.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +400 +0.7% | +402 +0.1% | -99 -0.1% | +703 |
| Last 30 days | +2K +3.9% | +6K +1.4% | +214 +0.1% | +8K |
| Last 90 days | +7K +12.4% | +10K +2.4% | +2K +1.1% | +19K |
| Last 365 days | +7K +12.4% | +10K +2.4% | +2K +1.1% | +19K |
Daily follower snapshots from CreatorDB's longitudinal index.
Tom Shaw is a UK-based freelance software developer turned content creator who spent several years building products and systems for clients ranging from early-stage startups to large enterprises before channelling that professional background into content under the Tom.Developer handle. His stated mission is to inspire audiences to enter the tech industry, and his output reflects genuine practitioner knowledge: programming tutorials sit alongside facility tours of data centers and AI infrastructure labs, hardware breakdowns, and electronics projects — giving the channel an insider credibility that distinguishes it from hobbyist tech content.
His audience skews heavily male and clusters in the 18-to-34 demographic, predominantly US- and UK-based — a profile consistent with early-career developers and tech-curious professionals. A recurring Formula 1 thread adds personality and reach; a viral, open-sourced Python project built around F1 data became a standout piece that illustrates how Tom bridges developer craft with broader pop-culture interests. With engagement running well above category norms and a cross-platform footprint across YouTube, Instagram, and TikTok, he is well-positioned for partnerships in developer tooling, cloud infrastructure, and consumer tech — categories that align closely with his audience's professional aspirations as AI hiring and upskilling demand continue to rise.
Tom.Developer reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a tech creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows tech content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in tech and related categories, Tom.Developer offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Tom.Developer's tier (Mid, 625K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Tom.Developer's real name is Tom Shaw. His business contact email, partnerships@tomshaw.dev, makes his surname publicly visible, and he uses Tom.Developer as his creator handle across YouTube, Instagram, and TikTok.
Tom built a Python project centered on Formula 1 data that gained significant attention online and went viral. He then open-sourced the code, making it freely available for other developers and F1 fans to use or build on — a move that reflects both his passion for motorsport and his mission to get more people into software development.
Yes, Tom Shaw worked as a freelance software developer before and alongside his content career. His YouTube bio describes building products and systems for clients ranging from innovative startups to some of the world's largest companies, which gives his tech commentary genuine professional credibility rather than a purely educational-creator angle.
Yes — one of Tom's signature content formats involves gaining access to real-world tech infrastructure. He has filmed inside one of the world's most efficient data centers and one of the world's most advanced AI infrastructure labs, offering a behind-the-scenes developer perspective that most tech channels don't have access to.
F1 is a genuine personal passion for Tom, who describes himself as a massive F1 fan in his social media bios. He blends motorsport with coding — most notably by building and open-sourcing a viral Python project built around F1 data, and F1-related hashtags appear regularly across his content.
According to his own YouTube description, Tom built products and systems for clients worldwide, spanning innovative startups all the way up to some of the biggest companies on the planet. He doesn't name specific clients publicly, which is standard in professional freelance software contracts, but the range signals a broad commercial background.
Python is the most prominently featured language — his viral F1 project was built in Python, and it's one of his top hashtags alongside general coding and programming tags. His content also spans AI, hardware, electronics, and 3D printing, suggesting he covers the full technical stack rather than sticking to a single language or discipline.
Yes — Tom has explicitly open-sourced at least his viral F1 Python project, making the code publicly available. This fits directly with his stated mission of inspiring others to get into tech, turning his videos into practical, hands-on learning resources rather than passive entertainment.
Tom.Developer is based in the United Kingdom. The UK makes up a significant portion of his audience, sitting just behind the United States as his second-largest viewer base, which is consistent with a UK-based creator building a primarily English-speaking tech audience.
Yes — despite YouTube being his primary content platform, Tom's Instagram following is actually his largest across all platforms by a significant margin, well ahead of both his YouTube and TikTok audiences. His Instagram bio focuses on the same angle as his videos: impressive tech from a developer's perspective, with the F1 fan identity alongside it.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@tom.developer · YouTube
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