United Kingdom
Tolmeia is a Cheltenham-based artist and climate activist whose content sits at the intersection of environmental advocacy and lived experience.
Total Followers +0.5%
23K
Across Instagram
Primary Platform
23K followers · 100% of audience
Engagement
8.4%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $565–$1.6K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 22,618 | +120 | 8.4% | 0.2 | 14 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +120 +0.5% | +0 +0.0% | +0 +0.0% | +120 |
| Last 90 days | +6K +27.8% | +0 +0.0% | +0 +0.0% | +6K |
| Last 365 days | +6K +27.8% | +0 +0.0% | +0 +0.0% | +6K |
Daily follower snapshots from CreatorDB's longitudinal index.
Tolmeia is a Cheltenham-based artist and climate activist whose content sits at the intersection of environmental advocacy and lived experience. Her self-description — "Born at 371.58 PPM" — frames her very existence against the CO₂ concentration in the atmosphere at the time of her birth, a quietly striking creative choice that signals how deeply climate consciousness runs through her identity rather than functioning as a content theme bolted on for reach. She posts across parenthood, postpartum life, pregnancy, and thrifting, but consistently routes those subjects back to climate anxiety, ecological collapse, and the emotional weight of raising a child in a warming world. She also co-runs or hosts @lightsclimateaction, extending her advocacy beyond social content into a dedicated platform for climate action discussion.
Tolmeia reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories. As a sustainability creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 8.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows sustainability content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in sustainability and related categories, Tolmeia offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Tolmeia's tier (Micro, 23K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
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It refers to the concentration of carbon dioxide in Earth's atmosphere — measured in parts per million — at the moment Tolmeia was born. Instead of listing a conventional birthday, she uses this figure as a climate-conscious timestamp, underlining how much CO₂ has continued to rise over her lifetime. It's one of the most distinctive personal details in her public profile.
Lights Climate Action is a climate-focused project that Tolmeia lists alongside her own handle in her Instagram bio, suggesting she plays an active role rather than simply a supporting one. It extends her advocacy beyond personal content into a more organised activist platform. The project aligns closely with her overall focus on climate awareness, heatwaves, and wildfires.
She's both — Tolmeia describes herself explicitly as an 'artist and activist' and her content treats the two as inseparable. Her creative work serves her advocacy, and her activism shapes the themes she explores artistically. This dual identity is what makes her audience, which skews toward engaged young women, unusually loyal for a micro-tier creator.
Thrifting fits directly into Tolmeia's climate-conscious worldview, since buying second-hand reduces textile waste and the carbon footprint of fast fashion. She weaves sustainable lifestyle choices — like secondhand shopping — into the same content mix as her broader activism and new-mum posts. It's a practical, everyday extension of the values she advocates.
Yes — Tolmeia frames her motherhood content through a climate lens, exploring what it means to raise a child in a world of rising temperatures, wildfires, and extreme weather. She uses hashtags like #postpartum and #parenthood alongside #climatechange and #heatwaves, deliberately blurring the line between personal parenting content and environmental activism. This angle resonates strongly with her core audience of women in their mid-20s to mid-30s.
Tolmeia uses real extreme-weather events — heatwaves and wildfires — as jumping-off points for climate commentary rather than posting purely abstract environmental messaging. Her approach is personal and often tied to her experience as a parent, grounding abstract climate data in everyday lived reality. These topics are consistent pillars of her content rather than one-off trending posts.
Tolmeia notes in her Instagram bio that her GIFs are searchable under the name 'Tolmeia' on GIF platforms like Giphy. This means you can pull her branded animations directly into messages, Instagram Stories, or other apps by typing her name into the GIF search bar. Having a dedicated GIF presence is a step most micro creators skip, making it a notable part of her digital footprint.
The data sheet identifies her as a digital creator and visual artist, and her content signals — combined with her activist work and GIF presence — suggest her art leans toward digital and illustrative work rather than traditional fine art. Her creative output appears to serve both aesthetic and communicative purposes, particularly around climate themes. However, the full scope of her art practice is best explored through her YouTube channel, listed as her primary platform.
Tolmeia is based in Cheltenham in the United Kingdom. Despite being a UK creator, a significant portion of her audience comes from the United States, suggesting her climate and activism content travels well across English-speaking markets.
YouTube is listed as Tolmeia's primary platform, while Instagram is where her most consistent recent activity and community interaction shows up — with engagement running well above the category average for a creator of her size. She also has a branded GIF presence searchable by name on platforms like Giphy.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@tolmeia · Instagram
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