Tolly T is a UK-based writer, podcaster, and storyteller best known as a co-host of The Receipts Podcast, a British show covering relationships, culture, and everyday life.
Total Followers -0.3%
55K
Across Instagram
Primary Platform
55K followers · 100% of audience
Engagement
11.0%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.1K–$2.7K / IG post
Founding hosts Tolani Shoneye (Tolly T) and Audrey Akande confirmed they will step down following a 10-year anniversary tour, with new hosts personally selected by them to carry the show forward.
Tolly T and Audrey took The Receipts on the road for a farewell tour spanning Birmingham, Leeds, London, Bristol, and Dublin, marking the end of their decade-long run as hosts.
The show migrated its hosting to Acast, broadening its distribution infrastructure ahead of the podcast's milestone 10th year.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 54,815 | -170 | 11.0% | — | 1 months ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -66 -0.1% | +0 +0.0% | +0 +0.0% | -66 |
| Last 30 days | -170 -0.3% | +0 +0.0% | +0 +0.0% | -170 |
| Last 90 days | -274 -0.5% | +0 +0.0% | +0 +0.0% | -274 |
| Last 365 days | -274 -0.5% | +0 +0.0% | +0 +0.0% | -274 |
Daily follower snapshots from CreatorDB's longitudinal index.
Tolly T is a UK-based writer, podcaster, and storyteller best known as a co-host of The Receipts Podcast, a British show covering relationships, culture, and everyday life. Her creative work extends into literary storytelling through the community project Story Story and a card-based narrative venture, The Chapter Cards — reflecting a consistent thread of community building across formats. Representation by Curtis Brown, one of the UK's most respected literary agencies, signals an active trajectory toward published authorship running alongside her established media presence.
Tolly_T reaches its audience primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Beauty / Personal Care, Stationery / Lifestyle, a clear signal of fit for brands in those categories. Demonstrated partners include Dove and The Chapter Cards. Engagement on YouTube runs around 11.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in Beauty / Personal Care and related categories, Tolly_T offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Tolly_T's tier (Micro, 55K combined followers, —). Pulled from CreatorDB's category benchmarks.
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The Receipts Podcast is a popular UK-based podcast that Tolly_T co-hosts, covering relationships, dating, and lifestyle from a candid, culturally rooted perspective. It has built a strong following particularly among young Black British women and stands as one of the flagship projects in Tolly_T's career as a broadcaster and storyteller.
The Receipts Podcast is a co-hosted show, with Tolly_T forming part of a presenting trio known for honest and entertaining conversations about modern relationships and life. The podcast is firmly rooted in Black British culture and has grown a devoted audience across the UK and internationally.
Tolly_T's Instagram bio lists a literary agent at Curtis Brown, one of the UK's most prestigious literary agencies, which strongly signals she is actively developing a book or long-form writing project. This fits her self-described identity as a writer that extends well beyond her podcast and social media presence.
Chapter Cards (@thechaptercards) is a brand that Tolly_T is actively building, listed directly in her own Instagram bio as a current creative venture. It connects to her broader work as a storyteller and writer, appearing to be a narrative or journaling-inspired concept, with more details still emerging as the project develops.
Code My Crown is a Dove initiative that provides hair guidance specifically for textured and Afro-natural hair, working to close the gap in digital representation for Black hair. Tolly_T is a named Dove partner and has promoted the campaign, which ties directly to her wider advocacy around Afro hair visibility and representation online.
Yes, Tolly_T has used the hashtag #afrohairemoji as part of broader efforts to get Afro-textured hair better represented in digital and emoji standards. This advocacy connects to her Dove partnership under Code My Crown and her consistent content themes around visibility and the hashtag #representationmatters.
Storystory (@storystory.atb) is a storytelling platform or project that Tolly_T actively contributes to, which she highlights in her Instagram bio alongside her other creative ventures. It reflects her core identity as a storyteller and extends her work into dedicated narrative formats beyond podcasting and short-form social content.
Tolly_T has posted content using hashtags directly linked to the Jack Daniel's Born Ready campaign, including #bornready and #drinkresponsibly, indicating a paid brand partnership. This sits alongside her beauty and lifestyle collaborations as part of her broader commercial work as a creator.
Tolly_T has used the #tesco hashtag in her content, suggesting a sponsored collaboration with the UK supermarket. This kind of partnership fits naturally with her lifestyle-focused content and her predominantly UK-based audience, for whom Tesco is a familiar everyday brand.
Tolly_T is based in the United Kingdom, and the largest share of her audience is also UK-based, reflecting her deep roots in British media and culture. Her work on The Receipts Podcast and her advocacy content are firmly anchored in Black British identity and community.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@tolly_t · Instagram
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