United States
Toldbynick is a New York–based photo and video creator operating out of the Hudson Valley, building a cross-platform following around practical cinematography education.
Total Followers +1.1%
196K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
41K followers · 21% of audience
Engagement
3.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.3K–$5.8K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +201 +0.5% | +81 +0.1% | +0 +0.0% | +282 |
| Last 30 days | +1K +2.8% | +418 +0.4% | +571 +1.5% | +2K |
| Last 90 days | +0 +0.0% | +2K +1.4% | +2K +4.8% | +4K |
| Last 365 days | +0 +0.0% | +2K +1.4% | +2K +4.8% | +4K |
Daily follower snapshots from CreatorDB's longitudinal index.
Toldbynick is a New York–based photo and video creator operating out of the Hudson Valley, building a cross-platform following around practical cinematography education. His content centers on Sony Alpha cameras — particularly the A7IV, A7V, and FX5 — alongside DJI compact rigs like the Osmo Pocket 3 and 4, making his channel a reliable reference point for creators evaluating mid-to-high-end gear. Rather than broad lifestyle commentary, Nick focuses tightly on technical territory: lens sample footage, camera builds, and head-to-head microphone comparisons. That specificity, combined with an engagement rate well above the category median, suggests an audience that arrives with genuine purchase intent and returns for trusted evaluation rather than entertainment.
Toldbynick reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a photography creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows photography content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in photography and related categories, Toldbynick offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Toldbynick's tier (Mid, 196K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Yes, Toldbynick sells color grading LUTs directly through links in his bio, alongside other paid and free creator resources. This makes his platform a practical hub for videographers looking to match the cinematic look he achieves in his own work, not just watch tutorials about it.
Yes, free assets are explicitly listed in Toldbynick's bio across Instagram and TikTok alongside paid LUTs and gear guides. Offering free downloads has become a signature part of his brand, helping him build a loyal community of aspiring photo and video creators.
Toldbynick is based in the Hudson Valley region of New York, as noted in his Instagram bio. The area frequently serves as a natural backdrop in his photo and video work, giving his content a distinct look compared to creators shooting in a typical urban studio environment.
Toldbynick regularly works with Sony Alpha cameras — including the Sony A7IV, Sony A7V, and Sony FX5 — and features them in real-world sample footage and build videos. He also covers compact options like the DJI Pocket 4 and Pocket 4P, giving his audience a range of price points to work with.
Yes, Toldbynick has shared sample footage shot with the Sirui 40mm T1.8 Cine Anamorphic AF lens paired with the Sony A7IV. This kind of real-world footage content is popular with his audience because it demonstrates the lens's cinematic character rather than just describing specs.
Toldbynick posted a cageless Sony FX5 camera build showing how to run the camera in a minimal, rig-free configuration. The concept resonates with run-and-gun videographers who want a clean aesthetic without sacrificing usability, and it drew strong engagement from his community.
Toldbynick has produced mic comparison content that includes the DJI Mic Mini, regularly tagging posts with hashtags like #bestmicrophoneforvideo and #miccomparison. His comparison-style videos are aimed at helping everyday creators cut through the noise on wireless audio decisions.
Yes, both the DJI Pocket 4 and the Pocket 4P are recurring subjects in Toldbynick's content. He uses dedicated hashtags for each model, suggesting he covers footage samples, tips, and comparisons for creators considering these compact cameras as a primary or B-roll option.
Yes — the handle reads literally as "told by Nick," reflecting his brand as a photo and video creator sharing his perspective and knowledge with an audience. He operates publicly under this alias and has not prominently shared a last name as part of his creator identity.
Toldbynick posts across YouTube, Instagram, and TikTok. His largest following is on Instagram, where he reaches well over a hundred thousand followers, while his YouTube channel handles longer gear reviews and tutorials and his TikTok carries shorter-form tips and highlights for creators on the go.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@toldbynick · YouTube
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