United States
SimplyFoodByTy is the YouTube channel of Tobias Young, a Maryland-based food and lifestyle creator who built a mid-sized but notably engaged following around accessible home cooking, grocery hauls, and everyday food experiences.
Total Followers +0.1%
687K
Across YouTube, Instagram
Primary Platform
YouTube
361K followers · 53% of audience
Engagement
11.0%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.9K–$11K / IG post
A TikTok clip of Tobias's elaborate Domino's pizza order surpassed one million views, earning a write-up from food publication Sporked, which noted his mac and cheese recipe has 7.4 million views on YouTube.
Tobias relaunched his YouTube presence under the original SimplyFoodByTy brand, describing it as 'the return of the OG name' alongside new recipe content.
Tobias launched a pre-sale for his debut cookbook 'Cultural Mosaic' in September 2024, with the book subsequently going on sale and promoted across his social channels.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +749 +0.2% | +0 +0.0% | +749 |
| Last 30 days | +0 +0.0% | +716 +0.2% | +0 +0.0% | +716 |
| Last 90 days | +0 +0.0% | +2K +0.6% | +0 +0.0% | +2K |
| Last 365 days | +0 +0.0% | +2K +0.6% | +0 +0.0% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
SimplyFoodByTy is the YouTube channel of Tobias Young, a Maryland-based food and lifestyle creator who built a mid-sized but notably engaged following around accessible home cooking, grocery hauls, and everyday food experiences. His content spans recipe tutorials — including vegan adaptations of soul food staples — Sam's Club bulk-shopping hauls, and casual fast food reactions, giving the channel a relaxed, conversational tone rooted in everyday American food culture. His audience skews toward adults 35 and older and is predominantly male, a demographic profile somewhat atypical for food content, and their engagement runs well above category norms — reflecting a genuine community investment rather than passive viewership.
Tobiasyoung1 reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 10.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in food and related categories, Tobiasyoung1 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Tobiasyoung1's tier (Mid, 687K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
SimplyFoodByTy is the brand name used by the YouTube creator behind the handle @tobiasyoung1, who posts food content, grocery hauls, vlogs, and DIY recipes. The name appears across their social media, cookbook, and merchandise, and has become the primary way fans and followers identify the channel.
Yes, SimplyFoodByTy has released a cookbook available for purchase through their official Beacons link, which is pinned in their YouTube bio. The cookbook is one of several products the creator sells directly to fans, alongside other items mentioned throughout their videos.
Yes, SimplyFoodByTy is a practicing beekeeper and actively identifies as a Black beekeeper in their content and hashtag use. They regularly tag posts with #beekeeping, #blackbeekeeper, and #savethebees, making beekeeping a meaningful and distinctive part of their personal brand alongside food content.
SimplyFoodByTy created a plant-based version of chitlins, a traditional soul food dish typically made from pork intestines, and posted the recipe as a full video. The concept was surprising enough to generate strong viewer reactions, fitting the creator's style of blending cultural food traditions with unexpected creative twists.
Yes, SimplyFoodByTy filmed their very first visit to In-N-Out Burger and posted a reaction video about the experience. It connected with fans because In-N-Out is a West Coast staple that many people outside California never get to try, making a genuine first-time reaction relatable and shareable.
As of mid-2026, SimplyFoodByTy had not posted a new YouTube video in over a year, suggesting a significant posting hiatus. All previous content remains on the channel, and the engagement those videos still generate points to an audience that remains loyal despite the pause.
Yes, Sam's Club hauls are a recurring and popular content format for SimplyFoodByTy, with dedicated videos walking viewers through bulk grocery shopping trips. The #samsclub and #samsclubhaul hashtags are among the most-used tags on the channel, making it one of their signature recurring series.
SimplyFoodByTy uses #culturalmosaic to signal that their food content draws from a wide range of culinary traditions rather than a single cuisine. It reflects their broader creative approach, which is visible in content like their vegan spin on classic soul food dishes and their openness to trying regional foods like In-N-Out for the first time.
SimplyFoodByTy is based in Prince Frederick, Maryland, as shown by their publicly listed P.O. Box address. Their content reflects a mid-Atlantic American food perspective, and the majority of their audience is located in the United States.
SimplyFoodByTy has grown to over 350,000 subscribers on YouTube, placing them solidly in the Mid-tier creator category. What stands out beyond raw size is that their engagement rate runs far above the typical benchmark for food and how-to channels, reflecting a genuinely invested fanbase.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@tobiasyoung · YouTube
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