United States
TJ Hunt is a San Diego-based automotive content creator and entrepreneur whose YouTube channel has grown from car-focused vlogs into a broader lifestyle platform built around high-performance and project vehicle builds.
Total Followers -0.0%
7M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
2.4M followers · 34% of audience
Engagement
5.5%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $14K–$33K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -825 -0.1% | +0 +0.0% | -825 |
| Last 30 days | +0 +0.0% | -3416 -0.3% | +0 +0.0% | -3416 |
| Last 90 days | +0 +0.0% | -5301 -0.4% | +0 +0.0% | -5301 |
| Last 365 days | +0 +0.0% | -5301 -0.4% | +0 +0.0% | -5301 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Helix Sleep Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| Quince Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| PLAUD.AI Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| Sundays for Dogs Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Surfshark Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Manscaped Grooming / Personal care | Channel sponsor | Long-term | — | |
| 70mai Automotive tech / Dashcam | Channel sponsor | YouTube | 2023–ongoing | — |
| Fabletics Apparel / Fashion | Sponsored content | 2023–ongoing | — | |
| SKIMS Apparel / Fashion | Sponsored content | 2023–ongoing | — | |
| Valvoline Automotive / Lubricants | Channel sponsor | Long-term | — |
TJ Hunt is a San Diego-based automotive content creator and entrepreneur whose YouTube channel has grown from car-focused vlogs into a broader lifestyle platform built around high-performance and project vehicle builds. He documents the full arc of his builds—garage wrenching, modifications, and restorations such as a recent Acura NSX revival—while weaving in the aspirational lifestyle surrounding exotic and modified cars. Beyond content creation, Hunt operates Street Hunter Designs, a custom automotive venture, and The Hunt and Company, markers of an entrepreneurial identity that extends well past the YouTube channel itself.
His audience is overwhelmingly male and concentrated in the 25–34 bracket—the aspirational-buyer core of auto enthusiast culture—with the large majority located in the United States. That demographic profile has attracted a sponsor mix ranging from automotive-adjacent brands like Valvoline and 70mai to lifestyle names including Manscaped and Skims, signaling that advertisers view his followers as cross-category consumers rather than a narrowly defined gearhead base. His engagement rate sits well above category norms across all three platforms, and with his own business ventures maturing alongside steady content output, Hunt is positioned as one of the more commercially versatile creators operating in the US automotive space.
Tjhunt_ reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Grooming / Personal care, Automotive tech / Dashcam, Apparel / Fashion, a clear signal of fit for brands in those categories. Demonstrated partners include Helix Sleep and Quince. Engagement on YouTube runs around 5.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows automotive content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Grooming / Personal care and related categories, Tjhunt_ offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Tjhunt_'s tier (Mega, 7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Street Hunter Designs is one of Tjhunt_'s own brands, listed directly in his Instagram bio alongside The Hunt and Company. It reflects how he's built a real business footprint rooted in his car culture identity, extending well beyond just posting content online. Both brands position him as an entrepreneur operating within the custom car and lifestyle space.
The Hunt and Company is a Tjhunt_-owned brand he promotes through his social channels alongside Street Hunter Designs. Running multiple businesses on top of a multi-platform content operation puts him in the category of creators who use YouTube as a launchpad rather than just a destination. It's a signal of how seriously he's built out his brand beyond the camera.
Yes — Tjhunt_ has been documenting the restoration of an abandoned Acura NSX on his YouTube channel, one of his most attention-grabbing recent project vehicle builds. The NSX is a legendary Honda-engineered supercar, and taking on a neglected example is exactly the kind of high-stakes garage project his audience lives for. It sits naturally alongside the broader project car and vehicle repair content he regularly covers.
Yes, Tjhunt_ attended GIMS Qatar 2023 — the Geneva International Motor Show held in Doha — as shown through his #visitqatar and #gimsqatar23 content. It's the kind of marquee global auto event that makes perfect sense for a creator whose audience is heavily invested in luxury and performance car culture. Covering events like this adds editorial credibility to his channel beyond just garage builds.
Tjhunt_ has a sponsored partnership with 70mai, and has featured their dashcams — including a 4K Omni 360-rotating model — across his content. Given how much time he spends behind the wheel of a rotating collection of vehicles, a dashcam brand integration is one of the more natural product fits on his channel. The partnership shows up consistently enough to be a real brand relationship rather than a one-off post.
Yes, Tjhunt_ has partnered with Valvoline as a sponsor, which lines up directly with his hands-on garage content covering vehicle maintenance, repairs, and long-term builds. Of all his automotive-adjacent brand deals, Valvoline is arguably the most on-niche given how often he's actually wrenching on his own cars. It reads as a credible partnership rather than a category stretch.
Tjhunt_ calls himself a "YouTuber with too many cars" in both his Instagram and TikTok bios — a phrase that's essentially become his signature. His content spans daily drivers, high-end and luxury vehicles, and long-term project cars like his Acura NSX restoration, so the collection is genuinely varied rather than just a single hero car. The running joke of owning more cars than he can keep track of is a core part of his on-camera persona.
Tjhunt_ has worked with Manscaped as a sponsor, weaving the grooming brand into his car and lifestyle content. With an audience that skews almost entirely male and concentrates heavily in the 25–34 age bracket, Manscaped is a logical lifestyle category fit even within an automotive-led channel. It's the kind of crossover brand deal that works because the audience demographics align so cleanly.
Tjhunt_ has partnered with Sundays for Dogs, a premium human-grade dog food brand, which strongly suggests he's a dog owner comfortable putting his name behind a pet product for his audience. His content is lifestyle-driven enough that personal details like pets surface naturally alongside the car builds and garage work. It also shows brands how he can carry non-automotive sponsorships when the personal fit is genuine.
Recent Tjhunt_ sponsorships include Helix Sleep, Surfshark, Sundays for Dogs, Quince, and PLAUD.AI, alongside past automotive and lifestyle partners like Valvoline, 70mai, and Manscaped. His brand mix shows he can move product across both hard automotive categories and broader lifestyle verticals, which makes him unusually flexible for a niche creator. That range is a direct result of his vlog-forward style layered on top of the car content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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